ZipRecruiter

Log In

1

Marketing Program Manager Jobs in Wisconsin (NOW HIRING)

Collabera

Product/Program Manager

Wauwatosa, WI

This could include marketing, sales, operations, engineering, and services teams, while ensuring ... Managing the overall program including creating and maintaining the project schedule, identifying ...

Harris

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

i2 Group

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

Harris

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

Becton, Dickinson and Company

... marketing of our billions of MedTech products per year-to look at the impossible and find ... This position provides program management and high-level operational support, focusing on ...

Becton, Dickinson and Company

... marketing of our billions of MedTech products per year-to look at the impossible and find ... This position provides program management and high-level operational support, focusing on ...

Harris

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

Becton, Dickinson and Company

... marketing of our billions of MedTech products per year-to look at the impossible and find ... This position provides program management and high-level operational support, focusing on ...

i2 Group

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

Harris

Deliver integrated marketing programs combining digital campaigns, events, and content * Support ... Work with the Internal and Partner Marketing Manager to ensure alignment with global event ...

Aramark

Marketing Manager

Oshkosh, WI · On-site

The Marketing Manager uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client ...

Aramark

Marketing Manager

Oshkosh, WI

The Marketing Manager uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client ...

Aramark

Marketing Manager

Oshkosh, WI · On-site

The Marketing Manager uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client ...

Understory

Marketing Manager

Madison, WI · On-site

From shaping brand and product messaging, to building demand generation programs, to enabling sales ... The Marketing Manager's efforts will expand awareness of Understory's unique value proposition ...

Understory, Inc.

Marketing Manager

Madison, WI · On-site

From shaping brand and product messaging, to building demand generation programs, to enabling sales ... The Marketing Manager's efforts will expand awareness of Understory's unique value proposition ...

next page

Showing results 1-20

All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Wisconsin

Marketing Program Manager information

See Wisconsin salary details

$17

$55

$87

How much do marketing program manager jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for marketing program manager in Wisconsin is $55.33, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $66.49 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Wisconsin? For Marketing Program Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Wisconsin look for? The top searched job categories for Marketing Program Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Marketing Program Manager jobs? Cities in Wisconsin with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Wisconsin as of June 2026, with employment types broken down into 2% As Needed, 95% Full Time, and 3% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $115,092 per year, or $55.3 per hour.
Senior Engineering Program Manager

Senior Engineering Program Manager

Generac Power Systems, Inc.

Waukesha, WI • On-site

$116K - $116K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Senior Engineering Program Manager leads cross-functional delivery for Portables product development initiatives, including new product introductions, cost reduction, technology integration, and lifecycle product support.
This role is accountable for translating product strategy, requirements, and business objectives into clear, executable delivery plans. The Program Manager owns the end-to-end program schedule, manages cross-functional dependencies, drives risk mitigation, and ensures the program team remains aligned on scope, timing, trade-offs, and execution priorities.
The Program Manager brings structure to ambiguity, connects decisions to business outcomes, and ensures program health is visible to leadership and stakeholders. This role is expected to move beyond task tracking by actively shaping the delivery path, surfacing risks early, facilitating decisions, and keeping teams focused on the highest-impact work.
This position works closely with product management, engineering, service, manufacturing operations, supply chain, marketing, quality, IT, finance, and other cross-functional partners. Success in this role is measured by predictable execution, clear program ownership, strong stakeholder alignment, proactive risk management, and on-time delivery of business outcomes.
This position is located onsite in Waukesha, WI (alternate Pewaukee, WI).
Essential Duties & Responsibilities:
  • Own the overall delivery success of assigned programs and lead cross-functional teams through planning, execution, launch readiness, and closeout.
  • Develop, maintain, and communicate integrated program plans that reflect scope, timing, capacity, dependencies, risks, milestones, and key decision points.
  • Own the end-to-end program schedule, ensuring critical path, dependencies, and execution risks are visible, understood, and actively managed.
  • Translate product requirements and business objectives into clear delivery scope, program milestones, and product realization plans in partnership with product management and engineering.
  • Lead new product development programs and related initiatives through the Generac Development Process, using milestones, design reviews, and gate reviews to drive alignment and execution discipline.
  • Facilitate cross-functional alignment across all teams contributing to your programs.
  • Drive program execution with appropriate urgency by identifying blockers, clarifying ownership, escalating risks, and ensuring teams understand the decisions and actions needed to maintain forward progress.
  • Collaborate closely with engineering, materials, sourcing, quality, manufacturing, and operations to ensure part readiness, build readiness, supplier readiness, and smooth plant builds.
  • Understand, communicate, and document project budgets and financials, driving achievement of target product cost for Generac and life-cycle cost for customers.
  • Prepare and deliver clear program status updates for stakeholders and leadership, including current status, key risks, open decisions, path-to-green actions, and where help is needed.
  • Build trusted relationships with cross-functional partners and influence teams without direct authority.
  • Apply lessons learned from prior programs, identify improvement opportunities, and share best practices that improve program execution across the portfolio.
  • Work effectively with international teams, including off-hour meetings and occasional international travel as needed to support program success.

Minimum Qualifications:
  • Bachelor's degree or equivalent work experience.
  • 7 years of progressive work experience in engineering, project engineering, or brand/product management of equipment, machinery, or other powered products.
  • 5 years of project or program management experience in product development of industrial/commercial equipment, machinery, or other powered products.

Preferred Qualifications:
  • Demonstrated experience managing new product development programs with stage-gate or phase-gate development process.
  • Experience supporting full-system product releases, including hardware, software, firmware, manufacturing, supply chain, service, and launch readiness considerations.
  • Experience managing programs within a portfolio or product line, including visibility into prioritization, sequencing, resource constraints, and business trade-offs.
  • PMP, PgMP, Lean, Six Sigma, or equivalent certification with demonstrated practical application.
  • Experience working with global teams, international suppliers, or distributed development and manufacturing organizations.

Knowledge, Skills and Abilities:
  • Demonstrated ability to bring clarity and structure to ambiguous, cross-functional work, and to confidently challenge unclear assumptions.
  • Demonstrated ability to own program outcomes, not just task completion.
  • Ability to design, explain, and defend program logic, including scope, dependencies, assumptions, trade-offs, critical path, and risk posture.
  • Ability to connect program decisions to business outcomes, including schedule, cost, quality, customer impact, operational readiness, and portfolio priorities.
  • Proven ability to facilitate cross-functional alignment, resolve ambiguity, and drive decisions when teams or stakeholders have competing priorities.
  • Strong stakeholder management skills, with the ability to communicate program status clearly to technical and non-technical audiences.
  • Ability to surface risks and issues early, frame them clearly, and drive mitigation plans with appropriate urgency.
  • Ability to influence people and teams who are not direct reports while maintaining trust, professionalism, and productive working relationships.
  • Strong technical engagement skills, including the ability to understand engineering, manufacturing, supply chain, service, and quality considerations well enough to identify risks, dependencies, and decision needs.
  • Ability to manage multiple complex initiatives while balancing priorities, resources, timing, and quality of outcomes.
  • Strong communication skills, including the ability to create concise executive-level updates and facilitate productive team discussions.
  • Self-driven, highly motivated, flexible, and able to learn quickly in a complex product development environment.
  • Demonstrated ownership mindset, including the ability to reflect on misses, apply lessons learned, and continuously improve planning and execution practices.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Occasional travel.
Generac is committed to fair and equity compensation practices. The salary range for this role based in Waukesha, WI is $110,300 - $143,400. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible, spending and health savings accounts, accrued paid time off, eight paid holidays in 401(k) retirement benefits.
#LI-UF1
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

Apply