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Marketing Program Manager Jobs in Wisconsin (NOW HIRING)

Aptar Group

Program Manager

Mukwonago, WI · On-site

The Program Manager will report to the Site Director and the primary responsibility is to lead ... Work with Marketing, Customers, Suppliers and other relevant sources to identify, research, develop ...

Aptar Group

Program Manager

Mukwonago, WI · On-site

The Program Manager will report to the Site Director and the primary responsibility is to lead ... Work with Marketing, Customers, Suppliers and other relevant sources to identify, research, develop ...

htna

AI Program Manager

Milwaukee, WI · On-site

As the AI Program Manager, you will build and run a program of AI initiatives that create ... You will partner with Operations, Sales, Marketing, IT, HR, and Finance to select the right ...

Rehlko, LLC

Program Manager, Engines

Kohler, WI · On-site

The Program Manager ensures success through disciplined planning, program alignment, risk ... Cross-Functional Leadership - Lead teams without direct authority across engineering, marketing ...

Rehlko, LLC

Program Manager, Engines

Kohler, WI · Hybrid

The Program Manager ensures success through disciplined planning, program alignment, risk ... Cross-Functional Leadership - Lead teams without direct authority across engineering, marketing ...

Generac

Digital Selling Program Manager

Pewaukee, WI · On-site

$48K - $54K/yr

Collaborating closely with Marketing, Business Operations, IT, and external partners, the Digital Selling Program Manager orchestrates efforts to create a seamless, end-to-end selling experience.

Gehc

Engineering Program Manager - Xray

Madison, WI

$130K/yr

The Program Manager will oversee the planning, execution, and delivery of strategic programs ... Lead multidisciplinary teams (engineering, product development, clinical, regulatory, marketing ...

Gehc

Engineering Program Manager - Xray

Waukesha, WI · On-site

$129K/yr

The Program Manager will oversee the planning, execution, and delivery of strategic programs ... Lead multidisciplinary teams (engineering, product development, clinical, regulatory, marketing ...

Generac

Senior Engineering Program Manager

Pewaukee, WI · On-site

$113K - $114K/yr

... marketing, quality, IT, finance, and other cross-functional partners. Success in this role is ... Experience managing programs within a portfolio or product line, including visibility into ...

Generac

Senior Engineering Program Manager

Waukesha, WI

$116K - $116K/yr

... marketing, quality, IT, finance, and other cross-functional partners. Success in this role is ... Experience managing programs within a portfolio or product line, including visibility into ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Wisconsin

Marketing Program Manager information

See Wisconsin salary details

$17

$55

$87

How much do marketing program manager jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for marketing program manager in Wisconsin is $55.33, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $66.49 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Wisconsin? For Marketing Program Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Wisconsin look for? The top searched job categories for Marketing Program Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Marketing Program Manager jobs? Cities in Wisconsin with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Wisconsin as of June 2026, with employment types broken down into 2% As Needed, 95% Full Time, and 3% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $115,092 per year, or $55.3 per hour.
Digital Selling Program Manager

Digital Selling Program Manager

Generac Power Systems, Inc.

Pewaukee, WI • On-site

Full-time

Posted 2 days ago

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Job Description Summary
The Digital Selling Program Manager shapes and enables a digitally powered selling model that expands access, improves conversion, and strengthens dealer performance. This role helps turn this vision into reality by designing smarter processes, aligning cross-functional partners, and driving initiatives from concept to execution. Leveraging data to inform AI/ML and Agentic (LLM) workflows, this role delivers personalized experiences that maximize our captive consumer audience. Collaborating closely with Marketing, Business Operations, IT, and external partners, the Digital Selling Program Manager orchestrates efforts to create a seamless, end-to-end selling experience.
Major Responsibilities
  • Leads execution of digital selling initiatives within Sales Strategy
  • Translates strategic priorities into structured programs that drive measurable selling outcomes
  • Designs and improves end-to-end selling processes
  • Maps and refines processes spanning consumer engagement, consultation, dealer handoff, and post-sale coordination
  • Works closely with IT and external vendors to ensure solutions align with selling objectives, process requirements, and real-world workflows
  • Aligns Marketing, Business/Ops, Dealer Enablement, Analytics, and Technology partners to maintain momentum and clarity
  • Manages dependencies and execution risks by identifying interdependencies, constraints, and trade-offs; drives resolution and escalation as needed
  • Enable pilots and learning-based execution by supporting low-cost pilots and prototypes, defining learning objectives, and helping translate results into scale decisions
  • Supports executive communication and decision-making by preparing clear updates, insights, and recommendations to guide investment and prioritization

Minimum Job Requirements
Education
Bachelor's degree in Business, Marketing, Engineering, Operations, or a related field, or equivalent practical experience
Work Experience
  • 7+ years of experience in program management, process improvement, sales operations, go-to-market strategy, or related roles
  • Proven experience leading complex, cross-functional initiatives involving Sales, Marketing, Operations, and Technology partners
  • Demonstrated ability to design and improve end-to-end business or selling processes
  • Experience working with digital customer journeys, sales enablement, or partner-based selling models
  • Track record of driving initiatives from concept through execution without direct authority over delivery teams

Knowledge / Skills / Abilities
  • Experience leading complex, cross-functional initiatives within sales, go-to-market, or commercial strategy
  • Strong process design, program management, or continuous improvement background
  • Familiarity with digital selling, customer journeys, or partner-enabled sales models
  • Ability to collaborate effectively with technology teams without owning technical delivery
  • Comfort navigating ambiguity and aligning diverse stakeholder priorities
  • Strong communication, organization, and problem-solving skills

Preferred Job Requirements
Certification / License
  • Program or project management certifications (e.g., PMP, PgMP, SAFe, Agile, Lean Six Sigma) are preferred but not required
  • Certification or training in process improvement, digital transformation, or change management is a plus

Office Environment:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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