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Marketing Program Manager Jobs in Wisconsin (NOW HIRING)

htna

AI Program Manager

Milwaukee, WI · On-site

As the AI Program Manager, you will build and run a program of AI initiatives that create ... You will partner with Operations, Sales, Marketing, IT, HR, and Finance to select the right ...

Plan A Technologies, Inc.

WI · On-site

$100 - $140/hr

Architecting asset collection, sub-brand setups, and regional Marketing Center compliance rules ... Program Manager, or Project Manager within enterprise software, SaaS, or complex product-led ...

ULINE

Private Label Program Manager

Kenosha, WI

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Bachelor's degree in marketing or business. * 3+ years of relevant prior experience. Product ...

ULINE

Private Label Program Manager

Milwaukee, WI

Private Label Program Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 ... Bachelor's degree in marketing or business. * 3+ years of relevant prior experience. Product ...

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Marketing Program Manager information

See Wisconsin salary details

$17

$55

$87

How much do marketing program manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for marketing program manager in Wisconsin is $55.33, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $66.49 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

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Cities in Wisconsin with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $115,092 per year, or $55.3 per hour.

Manager, Marketing Operations & Enablement

KOHLS

Menomonee Falls, WI • On-site

Other

Posted 4 days ago

Kohl's rating

5.8

Company rating: 5.8 out of 10

Based on 1,467 frontline employees who took The Breakroom Quiz

13th of 21 rated department stores

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Manager, Marketing Operations & Enablement, you will lead the strategy, execution and continuous evolution of the marketing operating model, ensuring teams, processes and capabilities are positioned to deliver business priorities efficiently and effectively. You will lead a team responsible for marketing program delivery, process optimization, change management and operational enablement while advancing the marketing organization's effectiveness and scalability.

What You’ll Do

  • Lead the Marketing Operations and Enablement roadmap, aligning operational priorities, initiatives and resources to support marketing and enterprise objectives

  • Own and continuously improve the Marketing Operating Model, including key processes, governance structures and workflows

  • Oversee critical path planning, campaign execution processes and operational readiness activities to ensure successful delivery of marketing programs and timeframes

  • Lead cross-functional initiatives and enterprise programs, partnering with stakeholders across multiple business functions

  • Serve as the primary operational lead for complex business priorities, driving alignment, accountability, decision-making and issue resolution across teams

  • Develop and implement change management strategies that support the successful adoption of new processes, tools, capabilities and organizational initiatives

  • Identify operational risks, dependencies and opportunities for improvement, proactively developing solutions that increase efficiency and effectiveness

  • Establish performance metrics, reporting and operational insights to evaluate organizational effectiveness and inform business decisions

  • Champion continuous improvement through process optimization, workflow enhancements and implementation of best practices across the marketing organization

  • Lead, coach and develop the team by fostering a culture of collaboration, accountability and continuous learning

  • Additional tasks may be assigned

What Skills You Have

Required

  • Bachelor's degree in Business Administration, Marketing, Communications, Operations or a related field

  • 6+ years of experience in marketing operations, business operations, program management, project management or related disciplines

  • 2+ years of people leadership experience, including coaching, developing and managing team performance

Preferred

  • Experience in retail, corporate strategy or marketing operations

What Kohl's employees say

Pay

Benefits

Hours and flexibility

Workplace

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