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Marketing Program Manager Jobs in Virginia (NOW HIRING)

INSPYR Solutions

Technical Program Manager

Vienna, VA · On-site

$129K - $167K/yr

US Citizen, GC Holders Technical Program Manager (TPM) Role Summary The Technical Program Manager (TPM) supports the Marketing Data Science organization by leading the delivery, integration, and ...

ProSidian Consulting

Program Manager

Arlington, VA · On-site

... Planning, Marketing and Communications Planning Services, Life Cycle Cost Estimation Services ... The Program Manager shall be a single point of contact for the Contracting Officer and the ...

Stafford County

Tourism Program Manager

Stafford, VA

$96K - $169K/yr

... marketing plan, strategic plan, department's Tourism website, social media, and collateral sites ... Examples of Duties Develops, implements, manages, and markets, programs that promote the County as ...

Stafford County, VA

Tourism Program Manager

Stafford, VA · On-site

$96K - $169K/yr

Supports and assists in the marketing of Stafford County as a premier tourism destination for a ... Experience at a program management level or higher is desired. Please for our full-time benefits.

ihs

Program Manager (Remote)

Arlington, VA · On-site +1

Job Summary The Program Manager plans and executes convenings within the Economic Freedom and ... The role works closely with the Solution Coalitions, Academic Relations, Communications & Marketing ...

BAE Systems

Program Mgr II

Manassas, VA · On-site

$149K - $254K/yr

The Program Manager will partner closely with operational teams to balance resource priorities, ensuring consistent, synchronized progress across all critical workstreams, including marketing ...

Affirm

Director, Partner Marketing

Richmond, VA · On-site +1

$217K - $297K/yr

Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program. * Manage a significant co-marketing ...

Amazon

Program Manager, AWS Legal

Arlington, VA · On-site

The successful candidate will join the AWS Sales and Marketing Legal team and work closely with ... Key job responsibilities The successful candidate will use their program management superpowers to ...

i9 Sports

Youth Sports Program Manager

Oakton, VA · On-site

$55K - $60K/yr

The Program Manager is a full-time position with a competitive starting salary ($55,000-$60,000 ... Marketing: * Work with the Athletic Director to develop and execute territory-specific marketing ...

Amazon

Program Manager, AWS Legal

Arlington, VA · On-site

The successful candidate will join the AWS Sales and Marketing Legal team and work closely with ... Key job responsibilities The successful candidate will use their program management superpowers to ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Virginia

Marketing Program Manager information

See Virginia salary details

$17

$54

$85

How much do marketing program manager jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for marketing program manager in Virginia is $54.35, according to ZipRecruiter salary data. Most workers in this role earn between $41.01 and $65.29 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Virginia? The most popular types of Marketing Program jobs in Virginia are:
What are popular job titles related to Marketing Program Manager jobs in Virginia? For Marketing Program Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Virginia look for? The top searched job categories for Marketing Program Manager jobs in Virginia are:
What cities in Virginia are hiring for Marketing Program Manager jobs? Cities in Virginia with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Virginia as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $113,047 per year, or $54.3 per hour.

Transportation Demand Management (TDM) Marketing and Program Manager

Arlington County, VA

Arlington, VA • On-site

$111K - $172K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 12 days ago

Job description


IMPORTANT NOTICE: Arlington County requires all applicants to thoroughly complete each section of the application, including prior job responsibilities, duties, and supplemental questions. While you may attach a resume, it will not replace a completed application. Incomplete applications will not be considered.
Transportation Resources for Arlington County (TRAC), a bureau of the Division of Transportation (DOT) in the Department of Environmental Services (DES), is seeking a Transportation Demand Management (TDM) Marketing and Program Manager. This position is responsible for managing multiple contractors that develop and deliver educational, marketing, and promotional materials to support awareness and use of TRAC programs, products, and services. The position also oversees contractor-operated program delivery functions to ensure effective operations, quality service, and alignment with program goals. The TDM Marketing and Program Manager reports directly to the TRAC Bureau Chief and partners closely with Communications, Transit Bureau, and senior department leadership to advance program objectives.
TRAC is responsible for promoting the use of sustainable transportation options to improve air quality and mobility for residents, employees and visitors.
Responsibilities
Manage and implement marketing communication and outreach for TRAC programs, products, and services.
  • Oversee contractors to develop content that will reach and influence individuals to encourage travel behavior change, using social media campaigns and other digital marketing strategies;
  • Oversee contractors on events/campaigns, partner recruitment, retail displays, and community outreach to influence travel behavior change, including analyzing research and campaign results and applying to future projects;
  • Manage and maintain TRAC websites including ArlingtonTRAC.com (English and Spanish sites); and
  • Work closely with the Transit bureau and the ART marketing manager on outreach and promotion.

Oversee TRAC programs and associated contracts, including consumer outreach and service delivery through The Commuter Stores and CommuterDirect.com®, as well as business engagement conducted through Arlington Transportation Partners.
  • Manage consumer outreach, customer service, and program operations within the TRAC Bureau, ensuring high-quality service delivery, program effectiveness, and alignment with County transportation demand management goals;
  • Manage Arlington Transportation Partners and BikeArlington/WalkArlington program activities as requested to support business engagement and sustainable transportation objectives; and
  • Administer contracts and serve as the primary liaison with contractors to resolve facility-related issues, address customer concerns to maintain uninterrupted operations, and service quality at Commuter Store locations.

Other duties
  • Work closely with DES and DOT Communications Groups on marketing and outreach and with external stakeholders to support program implementation including neighboring jurisdictions, Metropolitan Washington Council of Governments, Virginia Department of Transportation, Virginia Department of Rail and Public Transportation and WMATA;
  • Develop and manage program budgets, monitor expenditures, process invoices, and ensure compliance with financial policies and procedures; and
  • Perform other job-related duties as assigned in support of program, bureau, and County priorities.

Qualifications
Minimums:
  • Bachelor's degree in Communications, Marketing, Transportation Planning, Civil Engineering Public Administration, or a related field; plus
  • Significant experience in Transportation Planning and/or Project Management of Marketing, Communications, or Public Administration programs.

Substitution: Additional qualifying experience can be substituted for the education requirement on a year-for-year basis.
Desirables: Preference may be given to candidates with a Master's degree in a related field, and experience in one or more of the following areas:
  • Transportation Demand Management (TDM) programs, including strategic marketing with the latest digital strategies, community engagement, and public outreach initiatives;
  • Marketing and outreach campaigns focused on sustaining long-term behavior change, with a strong emphasis on engaging in under-resourced communities;
  • Promotion, marketing, and sales of regional transit fare products and mobility services; and
  • Managing complex operational contracts, including oversight of retail locations, mobile sales outlets, and customer-facing service programs.

The ideal candidate will possess effective communication and presentation skills, with the ability to convey information through verbal and written communication to diverse audiences.
Special Requirements
  • Resume Requirement: A complete application includes a resume. Please attach your resume to the application reflecting your knowledge, skills, and ability.
  • Background Check:A pre-employment criminal records check will be conducted, which may include criminal record, driving record, education verification, professional licensure, and credit history. You will be required to sign a release authorizing the County to obtain your background information.
  • Driver's License: Applicant must possess, or obtain by time of appointment, a valid driver's license, and must provide or authorize Arlington County to obtain a copy of the official driving record. Any offer of employment may be contingent upon favorable review of driving record. Alternatively, the applicant must have the ability to use alternative methods of transportation to perform duties at locations other than the primary worksite.
  • Please complete each section of the application including the supplemental questions. Your responses to the supplemental questions are required because they provide us with specific information necessary to evaluate your qualifications for this position. These responses are considered part of the selection process. A resume may be attached; however, it will not substitute for a completed application. Incomplete applications will not be considered. Please do not write "see resume" as a response to the questions. In accordance with § 19.2-392.15, applicants are not required to provide information regarding sealed arrests, charges, or convictions in response to any questions or inquiries during the hiring process.

Additional Information:
Work hours: 8:00 a.m. to 5:00 p.m., Monday through Friday. Telework or flexible work schedule opportunities available.
The official title of this position is: Transportation Program Manager
This position is eligible for County government employee benefits that include health, dental, vacation and sick leave, commuter transportation subsidies, tuition reimbursement, as well as a generous retirement plan. For more information on Arlington County's generous benefits and retirement plan, click here.
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