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Marketing Program Manager Jobs in Virginia (NOW HIRING)

Kettler

Regional Marketing Strategist

Mclean, VA · On-site

$85K - $95K/yr

Oversee and manage the development of creative communication pieces, promotional materials ... the marketing program effectiveness in meeting growth and cost savings goals set by the company

HealthFitness

Fitness Program Manager I

Alexandria, VA · On-site

... marketing strategy to meet client objectives. Prepares and manages operating budget. Ensures ... Tracks participant and program data for measurement of individual and program goal achievement ...

KlariVis

Marketing Programs Specialist

Roanoke, VA · On-site

$62K - $80K/yr

The Marketing Programs Specialist runs the day-to-day execution within the marketing department ... manage community response, working hand in hand with the Content Marketing Manager, who creates ...

ECS

Program Manager with Security Clearance

Hampton, VA · On-site

$150K - $190K/yr

The Program Manager will be responsible for the day-to-day management and oversight of work ... Assumes the initiative and provides support to marketing personnel in identifying and acquiring ...

Booz Allen Hamilton, Inc.

The real impact of project management comes from communication to ensure the program achieves its goals and meets our quality standards. At Booz Allen, we recognize that we must continuously grow as ...

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Marketing Program Manager information

See Virginia salary details

$17

$54

$85

How much do marketing program manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for marketing program manager in Virginia is $54.35, according to ZipRecruiter salary data. Most workers in this role earn between $41.01 and $65.29 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Virginia? The most popular types of Marketing Program jobs in Virginia are:
What are popular job titles related to Marketing Program Manager jobs in Virginia? For Marketing Program Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Virginia look for? The top searched job categories for Marketing Program Manager jobs in Virginia are:
What cities in Virginia are hiring for Marketing Program Manager jobs? Cities in Virginia with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Virginia as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 19% Part Time, 1% Temporary, and 5% Contract. Highlights an 94% Physical, 3% Hybrid, and 3% Remote job distribution, with an average salary of $113,047 per year, or $54.3 per hour.

Program Manager of Administration

Smiles like yours

Hanover, VA

Full-time

Re-posted 25 days ago

Job description

Description


GENERAL DEFINITION OF WORK:

The Program Manager of Administration is responsible for overseeing the

fulfillment of Company goals related to programming and compliance. The Program Manager coordinates activities for the various Company programs and serves as the Qualified Developmental Disability Professional for service-involved individuals. This position works with virtual assistants to carry out tasks.


ESSENTIAL FUNCTIONS:

  • Implementing and following the policies and procedures of the Company.
  • Applying first aid, CPR and or Tova, when necessary.
  • Onboarding and Processing new referrals.
  • Processing all Service Authorizations and Part V's in WAMS.
  • Conducting Member Assessments (Initial, Fall, Comprehensive and Annual Assessment).
  • Developing, reviewing, and signing individuals Support Plans.
  • Conducting annual, interim, and discharge meetings.
  • Conducting all facility tours.
  • Completing member quarterly reviews.
  • Creating, updating, maintaining, and securing all member profiles, files, and records in iCare and other Company databases.
  • Preparing and submitting reports on behalf of the Company.
  • Responding to inquiries from Case Managers and other stakeholders.
  • Overseeing and assigning tasks to virtual assistants.
  • Representing the Company in marketing material and at events.
  • Serves as Smiles Like Yours, LLC's Brand Ambassador; participates in interviews and other areas of publicity for the Company.
  • Performs other related work, as required.

KNOWLEDGE, SKILLS, AND ABILITIES:

Minimum Knowledge of: 

  • Characteristics and concepts of developmental disabilities, mental health, health disorders and related physical conditions and treatment approaches. 
  • Knowledge of simple medical care, first-aid, behavior management.
  • Knowledge of developing Individual Support Plans. 
  • Knowledge of conducting initial and comprehensive assessments.

Minimum Skills and abilities:

  • Ability to enter service authorizations in WAMS.
  • Ability to operate a computer system and corresponding software.
  • Ability to communicate professionally with staff, individuals, support coordinators, and authorized agents.
  • Ability to ensure the fundamental rights of each member are protected.
  • Develop Initial and Comprehensive Assessments.
  • Develop Support Activities for Individuals that address ISP outcomes.

EDUCATION AND EXPERIENCE: 

  • The Program Manager must hold a minimum of a bachelor's degree in a human services field such as sociology, social work, special education, rehabilitation counseling, nursing, or psychology. Experience may be substituted for education.
  • Must meet the minimum qualifications of the Program Manager position as determined by the job description.
  • Employees and Contractors shall comply as required with the regulations of the Department of Health Professions.
  • Smiles Like Yours, LLC has designed, implemented, and documented the process used to verify professional credentials graduate transcripts and professional licenses will be requested to verify credentials.
  • Smiles Like Yours, LLC reserves the right to contact past employers for previous experience and employment verification purposes. 
  • Program Managers must have at least one year of experience working with Individuals with developmental disabilities to also include development of assessments and ISPs.

OTHER REQUIREMENTS:

  • Must be on time to work, reliable, and dependable.
  • Must be flexible and able to fill in when needed and on short notice.
  • Must possess intermediate computer skills and be able to effectively use Microsoft applications.
  • Preferred candidates are those who are TOVA, CPR, and medication administration certified.
  • Must possess a valid Virginia Driver's License in good standing.
  • Must undergo and successfully pass a background check.

PYSICAL CONDITIONS AND NATURE OF WORK CONTACTS:

  • Must be able to effectively and safely lift and transport individuals via wheelchair and able to lift, squat, bend, stoop, and crouch.
  • May interact with the public, other Company employees, individual/clients' families, and caseworkers/managers.

EVALUATION: 

  • Performance will be evaluated on the ability and effectiveness with which the incumbent accomplishes the above responsibilities.

Written documentation of the mechanism used to advise employees or contractors of changes to their job responsibilities: 

  • All changes made to employees' job description shall be sent to the employee via email, highlighting all changes. Employees must reply to the original email confirming that they have read the modifications to their job description. Employee's supervisor will retain the confirmation email and place it in employee's file.


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