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Marketing Program Manager Jobs in Texas (NOW HIRING)

Halliburton

Marketing Program Lead

Houston, TX

The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ...

Halliburton

Marketing Program Lead

Houston, TX

The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ...

Halliburton

Marketing Program Lead

Houston, TX

The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ...

Halliburton

Marketing Program Lead

Houston, TX · On-site

The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ...

SHI

Partner Program Manager

Austin, TX · On-site

Job Summary The Partner Marketing Team plays a critical role within SHI's Partner Marketing ... The team develops and manages joint SHI-partner Market Development Fund (MDF) programs and ...

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Marketing Program Manager information

See Texas salary details

$16

$51

$80

How much do marketing program manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for marketing program manager in Texas is $51.07, according to ZipRecruiter salary data. Most workers in this role earn between $38.51 and $61.35 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Texas? The most popular types of Marketing Program jobs in Texas are:
What are popular job titles related to Marketing Program Manager jobs in Texas? For Marketing Program Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Texas look for? The top searched job categories for Marketing Program Manager jobs in Texas are:
What cities in Texas are hiring for Marketing Program Manager jobs? Cities in Texas with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $106,232 per year, or $51.1 per hour.

Marketing Program Manager

Houston Methodist Corporate

Houston, TX • On-site

Full-time

Posted 27 days ago

Houston Methodist rating

8.2

Company rating: 8.2 out of 10

Based on 300 frontline employees who took The Breakroom Quiz

55th of 887 rated healthcare providers

Job description

At Houston Methodist, Marketing Program Manager position is responsible driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.
FLSA STATUS
Exempt
QUALIFICATIONS
EDUCATION
  • Bachelor’s Degree in Business, Marketing, Communications, or related field

EXPERIENCE
  • Seven years of experience related to marketing and communications

SKILLS AND ABILITIES
  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
  • Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
  • Ability to lead meetings, conversations and present with authority.
  • Ability to work under pressure and balance many competing priorities in an organized manner
  • Proficient in spreadsheet, word-processing, and presentation software
  • Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues
  • Ability to manage own professional development including receiving, seeking out and acting on performance feedback
  • Demonstrative initiative in managing projects and communication with stakeholders
  • Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.

ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
  • Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization.
  • Independently drives creative solutions with hospital leaders, physicians and other stakeholders.
  • Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS
  • Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects.
  • Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs.
  • Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers.

QUALITY/SAFETY ESSENTIAL FUNCTIONS
  • Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually.
  • Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change.

FINANCE ESSENTIAL FUNCTIONS
  • Develops, presents and gains approval of marketing plans and budgets from marketing management.
  • Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels.
  • Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS
  • Independently optimizes strategy and initiatives to grow consumer preference and volume.
  • Proactively problem solves when challenges present themselves.
  • Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives.

SUPPLEMENTAL REQUIREMENTS
    WORK ATTIRE
    • Uniform: No
    • Scrubs: No
    • Business professional: Yes
    • Other (department approved): No

    ON-CALL*
    *Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
    • On Call* No

    TRAVEL**
    **Travel specifications may vary by department**
    • May require travel within the Houston Metropolitan area Yes
    • May require travel outside Houston Metropolitan area No
QUALIFICATIONS
EDUCATION
  • Bachelor’s Degree in Business, Marketing, Communications, or related field

EXPERIENCE
  • Seven years of experience related to marketing and communications

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!

Houston Methodist is an Equal Opportunity Employer.

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