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Marketing Program Manager Jobs in Dallas, TX (NOW HIRING)

WHAT WE ARE LOOKING FOR The Channel Program Manager operationalizes the core functions of Korbyt ... Orchestrate partner sales and marketing campaigns with the support of those functions and available ...

Program Manager Category: Project Management Main location: United States, Texas, Dallas Position ... Marketing transformation experience is a plus. . Finance transformation experience is a plus.

As a Program Manager at LeapPoint, you will have the opportunity for: Client Relationship ... Omnicom Precision Marketing delivers precisely targeted and meaningful customer experiences at ...

Develop first-draft materials for product enablement and marketing, working from directional input ... Experience * 3+ years in program or project management, ideally having built or significantly ...

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Marketing Program Manager information

See Dallas, TX salary details

$17

$54

$85

How much do marketing program manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for marketing program manager in Dallas, TX is $54.23, according to ZipRecruiter salary data. Most workers in this role earn between $40.91 and $65.14 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Dallas, TX? The most popular types of Marketing Program jobs in Dallas, TX are:
What are popular job titles related to Marketing Program Manager jobs in Dallas, TX? For Marketing Program Manager jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Dallas, TX look for? The top searched job categories for Marketing Program Manager jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Marketing Program Manager jobs? Cities near Dallas, TX with the most Marketing Program Manager job openings:
Infographic showing various Marketing Program Manager job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,797 per year, or $54.2 per hour.

Mobile App Marketing Program Manager AO7177519

Btisolutions

Plano, TX • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

Mobile App Marketing Program Manager AO7177519

Program Manager - Shop App Push Notifications
Top skills:
1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.
3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.
Schedule: Fully onsite
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Education Requirement
Bachelor's degree in Marketing, Business, Communications, or a related field.
Years of Experience
5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Preferred Qualifications
Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.

Why work at BTI?

We're committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.