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Marketing Program Manager Jobs in Connecticut (NOW HIRING)

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

A four-year degree in Marketing or Business Management is preferred. * Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus. * Strong passion ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site

A four-year degree in Marketing or Business Management is preferred. * Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus. * Strong passion ...

LocalEdge

Franchise Marketing Strategist

Norwalk, CT · On-site

A four-year degree in Marketing or Business Management is preferred. * Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus. * Strong passion ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

A four-year degree in Marketing or Business Management is preferred. * Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus. * Strong passion ...

Travel + Leisure Co.

Marketing Admin

Windsor, CT · On-site

$22/hr

Provides administrative support to Management including but not limited to preparing and ... Ensures accurate tracking of marketing programs/categories and provides general operational support ...

Wynd Technologies, Inc

Marketing Admin

Windsor, CT · On-site

$22/hr

Provides administrative support to Management including but not limited to preparing and ... Ensures accurate tracking of marketing programs/categories and provides general operational support ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Connecticut

Marketing Program Manager information

See Connecticut salary details

$16

$52

$82

How much do marketing program manager jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for marketing program manager in Connecticut is $52.15, according to ZipRecruiter salary data. Most workers in this role earn between $39.33 and $62.64 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Connecticut? The most popular types of Marketing Program jobs in Connecticut are:
What are popular job titles related to Marketing Program Manager jobs in Connecticut? For Marketing Program Manager jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Connecticut look for? The top searched job categories for Marketing Program Manager jobs in Connecticut are:
What cities in Connecticut are hiring for Marketing Program Manager jobs? Cities in Connecticut with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $108,471 per year, or $52.1 per hour.

Franchise Marketing Strategist

Hearst

Norwalk, CT • On-site, Remote

Full-time

Medical, Dental, Retirement

Re-posted 20 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy. The Franchise Marketing Strategist will shape and execute B2B initiatives that empower franchise-focused sales teams to drive measurable revenue growth across franchisors and franchisees nationwide.

This role will own the development of end-to-end lead funnel strategies that identify, engage, and convert both franchisor- and franchisee-level opportunities into long-term DMS omni-channel customers. These solutions span search, social, reputation management, targeted display, website design, and other digital offerings designed to deliver powerful, scalable results for multi-location brands.

Partnering closely with Product, Sales, and Customer Experience, this role will develop compelling positioning, sales enablement materials, and actionable insights that accelerate sales velocity across our three core franchise partnership models: system-wide implementations, preferred vendor programs, and franchisee development initiatives.

ESSENTIAL FUNCTIONS:

  • Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales assets-including capabilities decks, value propositions, case studies, and pitch materials-that clearly articulate the DMS franchise value story and accelerate system adoption.
  • Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities.
  • Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact.
  • Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth.
  • Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories.
  • Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI.
  • Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.
  • Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes.

REQUIREMENTS:

  • 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
  • A four-year degree in Marketing or Business Management is preferred. 
  • Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
  • Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
  • Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
  • Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
  • Strong analytical, communication, and cross-functional collaboration skills.

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

What We Offer:

  • Comprehensive benefits package including health, dental, 401k with company match, and more
  • Work-from-home environment, eliminating commuting hassles

Learn about the company through the links below: www.JoinHNP.com            |           www.HearstDMS.com


Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active daily campaigns, we create, manage, and sell digital marketing solutions across dozens of communities, and offer local businesses an unparalleled opportunity to grow successfully online.

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