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Marketing Platform Management Jobs (NOW HIRING)

Marketing Coordinator

Lansing, MI · On-site

$43K - $59K/yr

Digital Marketing & Platform Management * Maintain property website content, digital listings, and property information. * Coordinate updates across Google Business Profiles, Apartments.com, Zillow ...

Be Seen First

ESP & Platform Management: Work fluently across multiple email service providers and marketing platforms including Klaviyo, Mailchimp, HubSpot, GoHighLevel, and ActiveCampaign. Select and configure ...

Urgent

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive ...

$65/hr

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive ...

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive ...

Platform Management & Troubleshooting: Work confidently within Klaviyo and our broader lifecycle marketing tech stack, including SMS platforms such as Postscript, and help troubleshoot implementation ...

Platform Management & Troubleshooting: Work confidently within Klaviyo and our broader lifecycle marketing tech stack, including SMS platforms such as Postscript, and help troubleshoot implementation ...

Platform Management & Troubleshooting: Work confidently within Klaviyo and our broader lifecycle marketing tech stack, including SMS platforms such as Postscript, and help troubleshoot implementation ...

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Marketing Platform Management information

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How much do marketing platform management jobs pay per year?

As of Sep 14, 2026, the average yearly pay for marketing platform management in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are popular job titles related to Marketing Platform Management jobs?

For Marketing Platform Management jobs, the most frequently searched job titles are:

Digital Marketing Specialist

Dallas, TX • On-site

Briggs Equipment
1 - 5K employees

Full-time

Retirement, PTO

Re-posted 6 days ago


Briggs Equipment rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz


Job description

At Briggs Industrial Solutions, our team members and our culture are just as important to the company as serving our customers. We believe our team members are the key to our success and we pride ourselves in hiring the highest quality people, placing emphasis on safety, ethics, integrity and respect. We are an ESOP-owned company with a customer-first focus. We realize the decisions we make about investments and operating practices ultimately affect the lives of our co-workers, families and business partners. And like those who went before us, every one of us takes that responsibility seriously.
Businesses: Briggs Equipment, Briggs Earth & Ag, Briggs Truck & Rail, Briggs Warehouse Solutions
Mission Statement: Keep business moving by being proactive, accessible, knowledgeable and above all else safe.
Value Proposition: We are an ESOP-owned company with a customer-first focus. Our solutions experts help keep your business moving by being proactive, accessible, knowledgeable and safe.
Values: Balance, Respect, Integrity, Growth, Grit, Safety
Competitive benefits:
  • 401(k)
  • Educational Assistance
  • Employee Assistance Program (EAP)
  • Employee Stock Ownership Program (ESOP)
  • Hands On and Virtual Training
  • Paid Holidays
  • Paid Time Off

Simply stated, Briggs team members strive to do the right thing by exceeding the expectations of each other, our customers and our community.
POSITION PURPOSE:
The Digital Marketing Specialist is responsible for executing and optimizing digital initiatives that enhance brand awareness, strengthen customer engagement, and generate leads across multiple markets and business lines. This role develops and implements digital strategies including social media, search engine marketing (SEM), and email campaigns with targeted segmentation and drip campaigns to drive measurable business results. The Digital Marketing Specialist leverages analytics, creative content development, and cross-functional collaboration to ensure marketing efforts effectively support organizational goals. Ensures all Briggs Industrial Solutions standards are adhered to and executed consistent with company direction.
PRINCIPAL RESPONSIBILITIES AND DUTIES:
  1. Develop, execute, and optimize digital marketing campaigns designed to generate qualified leads and drive traffic to the company website and branch locations.
  2. Develop and deploy social media strategies and content that increase brand engagement and direct audiences to the company's digital platforms.
  3. Manage and track SEM campaigns, analyzing performance to ensure return on investment.
  4. Build and maintain targeted marketing lists using Customer Relationship Management (CRM) data to support customer segmentation and campaign effectiveness.
  5. Create, manage, and distribute email marketing campaigns, including promotions, newsletters, and drip campaigns, through the CRM marketing platform.
  6. Maintain and update the internal marketing intranet, ensuring accessibility and accuracy of resources.
  7. Assist in the planning and execution of product promotions across digital marketing channels.
  8. Perform other related duties as assigned to support the marketing team's objectives.

Minimum qualifications
Basic Knowledge & Competencies:
  • Strong knowledge of SEM best practices, including Google Ads and keyword strategy
  • Proficiency in social media platform management, ad campaigns, and analytics (Facebook, LinkedIn, Instagram, etc.)
  • Basic proficiency in graphical applications such as Adobe Creative Suite preferred
  • Intermediate proficiency in Microsoft Dynamics Marketing or other CRM
  • Excellent verbal and written communication skills with attention to detail
  • Creativity balanced with data-driven decision-making
  • Excellent intrapersonal & customer service skills
  • Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)

Previous Experience/Education:
  • Bachelor's degree in Marketing, Communications, Digital Media or equivalent experience required
  • Previous experience in Email marketing required with Dynamics 365 preferred
  • Proven success in SEM campaigns and paid social advertising
  • Proficiency in Adobe Creative Suite preferred
  • 3+ years' experience working in digital marketing and lead generation required

PHYSICAL REQUIREMENTS
  • Standing, walking, lifting, twisting and bending on a frequent basis
  • Ability to lift up to 40 pounds

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