ZipRecruiter

Log In

1

Marketing Platform Management Jobs (NOW HIRING)

Smartsheet

Marketing Platform Operations Manager

Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency. * Lead deduplication efforts and ongoing hygiene initiatives ...

Smartsheet

Marketing Platform Operations Manager

Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency. * Lead deduplication efforts and ongoing hygiene initiatives ...

ISACA

Marketing Platform Architect

Reporting to the Manager, Marketing Technology & Data Activation, the role partners closely with Marketing, Analytics, IT, and other stakeholders to strengthen marketing platform capabilities ...

ISACA

Marketing Platform Architect

$74K - $111K/yr

Reporting to the Manager, Marketing Technology & Data Activation, the role partners closely with Marketing, Analytics, IT, and other stakeholders to strengthen marketing platform capabilities ...

airbnb, Inc.

$93K - $123K/yr

Guide and collaborate with cross-functional teams (Engineering, Design, Product Marketing, Platform Risk, Compliance, etc.) to deliver high-quality capabilities and ensure dependencies are managed ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsMarketing Manager JobsMarketing Platform Management Jobs

Marketing Platform Management information

See salary details

$33K

$83.5K

$145.5K

How much do marketing platform management jobs pay per year?

As of Sep 11, 2026, the average yearly pay for marketing platform management in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are popular job titles related to Marketing Platform Management jobs?

For Marketing Platform Management jobs, the most frequently searched job titles are:

Manager, Marketing Platform Operations

Walnut Creek, CA • On-site

AAA Northern California Nevada & Utah
Insurance Carriers • 1 - 5K employees
Learn more about AAA Northern California Nevada & Utahexternal

$165K - $198K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Job description

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits - Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off - Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment - AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week onsite in our Walnut Creek, CA office.

Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement.

ESSENTIAL FUNCTIONS

  • Strategic Leadership & Cross-Functional Consultation

    • Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.

    • Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs.

  • Data Infrastructure, Analytics & Quality

    • Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.

    • Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution.

  • Platform Activation & Media Operations

    • Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud.

    • Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts).

KNOWLEDGE / SKILLS / ABILITIES

  • Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.

  • Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.

  • Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).

  • Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).

  • Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

  • Minimum Qualifications

    • Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience

    • Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space

  • Preferred Qualifications

    • A Salesforce Data Cloud Consultant Certification

At AAA Mountain West Group, pay is one part of our total package. Actual compensation may vary based on several factors, including a candidate's work location, qualifications, skills, and experience. Compensation Range: Min: $132,465.00 - Mid: $165,580.00- Max: $198,697.00

-

AAA Northern California, Nevada & Utah logo

About AAA Northern California, Nevada & Utah

Sourced by ZipRecruiter

AAA (the American Automobile Association, Inc.) is a federation of affiliated automobile clubs. Each AAA club is an independent, not-for-profit organization, chartered and incorporated in its own state and controlled by its own Board of Directors. In order to be affiliated with AAA, each club agrees to provide certain standard services to its own members, as well as members of other AAA clubs. The individual club owns the territory in which it resides, and membership is based on residence. Exact dues and services will vary slightly between clubs.

Industry

Insurance carriers

Company size

1,001 - 5,000 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

1900

Social media

FacebookTwitter

View All AAA Northern California, Nevada & Utah Jobs

Apply