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Marketing Operations Jobs in Madison, WI (NOW HIRING)

Illuminus

Vice President of Marketing

Fitchburg, WI

Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and ...

Illuminus

Vice President of Marketing

Fitchburg, WI · On-site

Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and ...

Illuminus

Vice President of Marketing

Fitchburg, WI · On-site

Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and ...

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Marketing Operations information

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How much do marketing operations jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for marketing operations in Madison, WI is $29.71, according to ZipRecruiter salary data. Most workers in this role earn between $22.31 and $38.75 per hour, depending on experience, location, and employer.

What is a marketing operations?

A Marketing Operations job focuses on optimizing marketing processes, technology, data, and analytics to improve efficiency and performance. Professionals in this role manage marketing automation platforms, ensure data integrity, track campaign performance, and improve workflows. They collaborate with marketing, sales, and IT teams to streamline operations and enhance customer engagement. Marketing Operations plays a crucial role in maximizing ROI, ensuring alignment with business goals, and driving scalable growth.

What are the typical daily responsibilities in a marketing operations role?

In a Marketing Operations role, your daily tasks generally include managing marketing automation systems, ensuring accurate data flow between platforms, and building or evaluating campaign processes for efficiency. You may also provide technical support for marketing teams, oversee lead management, and analyze campaign performance to help optimize results. Collaboration is frequent with other departments such as sales, IT, and creative teams to ensure alignment and smooth execution of marketing strategies. The role requires a balance of strategic planning and hands-on operational work, making it both challenging and dynamic.

What are the key skills and qualifications needed to thrive in a marketing operations position, and why are they important?

To thrive in Marketing Operations, you need strong analytical abilities, a solid understanding of marketing processes, and familiarity with data-driven decision-making, usually supported by a degree in marketing, business, or a related field. Experience with marketing automation platforms, CRM systems, data analytics tools, and possible certifications such as HubSpot or Salesforce are highly valued. Excellent organizational skills, attention to detail, and the ability to communicate and collaborate effectively across departments set top candidates apart. These combined skills are crucial for streamlining marketing initiatives, driving efficiency, and enabling measurable results across campaigns.

What skills do you need for marketing operations?

Marketing operations professionals need strong analytical skills, proficiency with marketing automation tools, and knowledge of data management. They should also have project management abilities, understanding of marketing strategies, and excellent communication skills to coordinate between teams.

What are the most commonly searched types of Marketing Operations jobs in Madison, WI?

The most popular types of Marketing Operations jobs in Madison, WI are:

What cities near Madison, WI are hiring for Marketing Operations jobs?

Cities near Madison, WI with the most Marketing Operations job openings:

Marketing Operations jobs near you
Infographic showing various Marketing Operations job openings in Madison, WI as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 100% In-person job distribution, with an average salary of $61,789 per year, or $29.7 per hour.

Vice President of Marketing

Illuminus

Fitchburg, WI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago

Job description

Description

The VP of Marketing provides strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization. This executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services.


Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture.


This role serves as a key strategic partner in advancing the organization's mission, growth objectives, and long-term vision.


Why Join Illuminus

Illuminus is a mission-driven organization dedicated to serving older adults through compassionate care, meaningful relationships, and innovative services. The Vice President of Marketing will have the opportunity to help shape the future of a growing organization committed to excellence, culture, and strategic growth.


This role offers the opportunity to:

  • Influence enterprise strategy and organizational growth
  • Lead brand evolution across a respected senior living organization
  • Collaborate with a mission-centered executive leadership team
  • Drive meaningful impact for residents, families, and team members
  • Help modernize and strengthen marketing capabilities across multiple communities

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field required.
  • Master's degree preferred.
  • Minimum of seven to ten years of progressive marketing leadership experience required.
  • Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
  • Strong strategic thinking and executive leadership capabilities.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to lead cross-functional collaboration and organizational initiatives.
  • Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
  • Ability to balance strategic leadership with operational execution.
  • Demonstrated ability to build relationships and influence across all levels of the organization.
  • Commitment to the mission, values, and culture of Illuminus.Ability to travel between organizational locations and attend external meetings and events as needed.
  • Ability to work extended hours or flexible schedules when organizational needs require.
  • Ability to perform work in a standard office environment with frequent computer use.

Demonstrated success in:

  • Strategic marketing leadership
  • Brand development
  • Digital marketing
  • Lead generation and conversion strategy
  • Occupancy or revenue growth
  • Team leadership and development
  • Multi-site marketing operations
  • Data-driven decision making

Benefits Include:

  • FREE Direct Primary Care (DPC) for employees enrolled in our health plan-no copays for primary care visits and personalized access to your provider
  • Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck
  • Dental, Vision, Life and Disability Insurance
  • Flexible Spending Account (FSA)
  • 401(k) Retirement Plan with a company match of $0.50 for every $1 you contribute, up to 6%
  • Financial and Retirement Planning at No Charge
  • Tuition Reimbursement
  • Paid Time Off
  • Mission-driven culture where you can make a meaningful difference every day

Apply