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Marketing Manager Jobs in Rome, NY (NOW HIRING)

Carrier

Manager, Product Marketing

East Syracuse, NY · On-site

$96K - $192K/yr

Manage the creation of product literature, marketing content, and product training. * Manage the creation of price pages and ECAT integration. * Provide volume and sales estimates for new product ...

LeafHome

Retail Marketer

Rome, NY

$18 - $30/hr

Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with potential customers and provide ...

LeafHome

Retail Marketer

New Hartford, NY

$18 - $30/hr

Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with potential customers and provide ...

LeafHome

Retail Event Marketer (Weekly Pay!)

Rome, NY · On-site

$18 - $30/hr

Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with potential customers and provide ...

Byrne Dairy and Deli

Marketing Specialist

Cicero, NY · On-site

This position partners closely with the Category Managers, Marketing Team, and Warehouse Operations to align purchasing decisions with promotional strategy, consumer demand trends, and revenue ...

SECUREIT TACTICAL, INC

Marketing Coordinator

Syracuse, NY · On-site

$42K - $57K/yr

Analyze website analytics and manage social media platforms' * Monitor and analyze marketing metrics to evaluate campaign performance and identify areas for improvement. * Write blog posts, social ...

Staffworks CNY

Sales & Marketing Analyst

Utica, NY · On-site

$20/hr

Immediate Opening - Sales & Marketing Analyst Openings! $20.00 an hour Staffworks is seeking ... Manage new customer onboarding process and update & record all customer yearly rebate agreements

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Marketing Manager information

See Rome, NY salary details

$31.2K

$79K

$137.8K

How much do marketing manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for marketing manager in Rome, NY is $79,047.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,800.00 and $92,800.00 per year, depending on experience, location, and employer.

What does a marketing manager do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

How does a marketing manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What are the key skills and qualifications needed to thrive as a marketing manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

How much money do marketing managers make?

Marketing managers typically earn a median annual salary of around $105,000, with salaries ranging from approximately $65,000 to over $160,000 depending on experience, industry, and location. They often require skills in market research, digital marketing tools, and strategic planning, and may hold certifications such as the Certified Marketing Management Professional (CMMP).

Is marketing management a high paying job?

Marketing managers typically earn higher salaries compared to many other roles, with compensation influenced by experience, industry, and location. They often have skills in data analysis, strategic planning, and digital marketing tools, which can contribute to higher earning potential.

What is the work of a marketing manager?

A marketing manager develops and implements marketing strategies to promote products or services, analyze market trends, and oversee advertising campaigns. They coordinate with sales teams, manage budgets, and use tools like analytics software to measure campaign effectiveness. Strong communication, leadership skills, and knowledge of digital marketing are essential for this role.

What jobs do marketing managers do?

Marketing managers develop and implement marketing strategies to promote products or services, oversee advertising campaigns, analyze market trends, and coordinate with sales teams. They often use tools like marketing analytics software and may manage budgets, teams, and timelines to achieve business objectives.

What jobs pay well in marketing?

High-paying marketing roles include Marketing Directors, Brand Managers, and Digital Marketing Managers, often requiring strong strategic skills and experience with data analytics and marketing tools. Salaries vary by industry and location but generally range from $80,000 to over $150,000 annually for senior positions.

What skills are needed for a marketing manager?

A marketing manager needs strong communication, strategic thinking, and leadership skills. Proficiency in data analysis, digital marketing tools, and project management are also essential for developing and executing effective marketing campaigns.
More about Marketing Manager jobs

What are the most commonly searched types of Marketing jobs in Rome, NY?

The most popular types of Marketing jobs in Rome, NY are:

What job categories do people searching Marketing Manager jobs in Rome, NY look for?

The top searched job categories for Marketing Manager jobs in Rome, NY are:

What cities near Rome, NY are hiring for Marketing Manager jobs?

Cities near Rome, NY with the most Marketing Manager job openings:

Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Rome, NY as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $79,047 per year, or $38 per hour.

Field Marketing Analyst

Spinoso Real Estate Gro

Syracuse, NY • On-site

Full-time

Posted yesterday

New

Job description

Job Description

Job Title: Field Marketing Analyst Department: Property Management Reports to: Director of Field Marketing Classification: Non-Exempt, Full-Time


Summary

Spinoso Real Estate Group is a dynamic and collaborative organization driven by a passion for retail real estate and operational excellence. Our Field Marketing Department leads the marketing strategy and direction for our commercial assets. The Field Marketing Analyst will support the Director of Field Marketing and leadership team to achieve the company’s marketing goals such as the development, execution, and analysis of marketing initiatives, events, and social media campaigns related to our commercial assets. The Marketing Analyst will oversee all social media analytics to ensure our properties are staying within company standards, as well as support the Field Marketing Leadership Team by assisting with the onboarding and offboarding of properties and new Field Marketing Managers, overseeing the use of our CRM platform for all email and SMS initiatives, coordinating marketing materials and contracts, and supporting the development and implementation of department processes, procedures, and initiatives.


Essential Duties and Responsibilities
  • Collaborate with a third-party social media coordinator to coordinate all digital campaigns for properties that do not have a Marketing Manager onsite.
  • Monitor the social media activity for all commercial assets.
  • Coordinate the delivery of portfolio-wide holiday and sale campaign graphics across all properties including production and scheduling.
  • Proactively stay up to date on social media and industry trends.
  • Oversee the collection and analysis of all important marketing KPIs and event recaps for monthly, quarterly, and annual reporting.
  • Collaborate with the Director of Field Marketing and the Regional Marketing Manager on developing creative direction and new digital campaigns for field properties such as holiday campaigns, new annual incentives, and social media campaigns.
  • Assist the marketing leadership team with the rollout of new internal marketing processes and procedures.
  • Write seasonal, SEO-focused, blog-style content for property news pages, highlighting relevant events, promotions, shopping trends, and other timely topics.
  • Review and organize all Marketing Agreement contracts that come through the

corporate office for signature from the Field Marketing Managers.

  • Coordinate the training of new Field Marketing Managers and newly onboarded properties including, but not limited to, creating a training schedule, updating training documents, tracking progress, and hosting training sessions as needed.
  • Alongside the Director of Field Marketing and the Regional Field Manager, help ensure the department’s goals and deadlines are met.
  • Collaborate with the leadership team on the annual budget review process.
  • Coordinate with the leadership team on the onboarding and offboarding of new properties including, but not limited to, social media account ownership transfers, Google Business Profile ownership transfers, email and SMS database transfers, company-branded leasing signage, etc.
  • Assist with the preparation and coordination of audits related to property websites and social media standards.
  • Manage the property CRM portfolio for email and SMS databases including, but not limited to, onboarding new properties onto our CRM platform, creating seasonal pop-ups, creating custom landing pages for onsite giveaways and event signups, creating and updating relevant sending automations, etc.
  • Coordinate the delivery of company-branded items including, but not limited to, company-branded door clings, business cards, property envelopes, etc.
  • Assist the Director of Field Marketing in collecting property marketing plans and other important information for cross-departmental use.
  • Support additional projects and initiatives on an as-needed basis.


Qualification Requirements

Key Attributes

  • Passionate about all things social media:
    • Understands how to create engaging content on various social media

platforms (specifically Facebook, Instagram, and TikTok)

  • Knowledgeable on the latest social media trends
  • Knowledgeable on how to analyze social media analytics
  • Knowledge of how paid social media works and should be optimized creatively
  • Knowledge of social media best practices
  • Ability to work with creative design tools (Canva Pro, Adobe Illustrator, Adobe

InDesign, Adobe Photoshop, etc.) and has an understanding for design principles.

  • Key understanding of marketing best practices and processes.
  • Highly collaborative and enjoys working with various teams and stakeholders.
  • Excellent communication skills.
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
  • Excellent problem-solving and decision-making skills.
  • Ability to translate complex data and research findings into clear, understandable

insights.

Strong written and verbal communication skills with the ability to present information clearly and professionally.

  • Can-do, optimistic attitude.


Education and/or Experience

 

  • 1-3 years experience in marketing/social media marketing preferred.
  • Bachelor’s degree in marketing/digital marketing/public relations or related field.
  • Proficiency in Microsoft Office or similar software, including word processing,

spreadsheets, and presentations; familiarity with Microsoft Excel is required.

  • Proficiency with social media platforms (e.g., Instagram, Facebook/Meta, TikTok) and associated analytics tools.
  • Demonstrated ability to quickly learn new concepts, systems, and processes.
  • Experience in the real estate industry, particularly shopping centers, preferred.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Ability to commute on-site on a weekly basis
  • Use of computer screens and keyboards
  • Operation of a passenger vehicle
  • Occasional and sometimes overnight air travel
  • Manual dexterity sufficient for constant use of a keyboard, mouse and telephone/radio
  • Ability to operate office equipment, including a copier, fax machine, postage

machine, etc.

  • Ability to lift 20 pounds
  • Speech and hearing sufficient for regular communications on the phone, radio or

face-to-face

  • Vision sufficient for reading work related documents on a monitor or in paper

format

  • Sufficient sense of smell to detect dangerous odors
  • Ability to walk, bend, stoop, climb, and reach in the course of normal office

functions

  • Ability to sit and stand for long periods of time

This job description is not all inclusive. Other duties and responsibilities may be required. In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position. Spinoso Real Estate Group is an Equal Opportunity Employer.

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