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Marketing Manager Jobs in Baton Rouge, LA (NOW HIRING)

SASSO

Marketing Manager

Baton Rouge, LA · On-site

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and ...

DR Horton

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and ...

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Marketing Manager information

See Baton Rouge, LA salary details

$25.9K

$65.5K

$114.2K

How much do marketing manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for marketing manager in Baton Rouge, LA is $65,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,100.00 and $76,900.00 per year, depending on experience, location, and employer.

What does a marketing manager do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

How does a marketing manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What are the key skills and qualifications needed to thrive as a marketing manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

How much money do marketing managers make?

Marketing managers typically earn a median annual salary of around $105,000, with salaries ranging from approximately $65,000 to over $160,000 depending on experience, industry, and location. They often require skills in market research, digital marketing tools, and strategic planning, and may hold certifications such as the Certified Marketing Management Professional (CMMP).

Is marketing management a high paying job?

Marketing managers typically earn higher salaries compared to many other roles, with compensation influenced by experience, industry, and location. They often have skills in data analysis, strategic planning, and digital marketing tools, which can contribute to higher earning potential.

What is the work of a marketing manager?

A marketing manager develops and implements marketing strategies to promote products or services, analyze market trends, and oversee advertising campaigns. They coordinate with sales teams, manage budgets, and use tools like analytics software to measure campaign effectiveness. Strong communication, leadership skills, and knowledge of digital marketing are essential for this role.

What jobs do marketing managers do?

Marketing managers develop and implement marketing strategies to promote products or services, oversee advertising campaigns, analyze market trends, and coordinate with sales teams. They often use tools like marketing analytics software and may manage budgets, teams, and timelines to achieve business objectives.

What jobs pay well in marketing?

High-paying marketing roles include Marketing Directors, Brand Managers, and Digital Marketing Managers, often requiring strong strategic skills and experience with data analytics and marketing tools. Salaries vary by industry and location but generally range from $80,000 to over $150,000 annually for senior positions.

What skills are needed for a marketing manager?

A marketing manager needs strong communication, strategic thinking, and leadership skills. Proficiency in data analysis, digital marketing tools, and project management are also essential for developing and executing effective marketing campaigns.
More about Marketing Manager jobs

What are the most commonly searched types of Marketing jobs in Baton Rouge, LA?

The most popular types of Marketing jobs in Baton Rouge, LA are:

What are popular job titles related to Marketing Manager jobs in Baton Rouge, LA?

For Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Marketing Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Marketing Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Marketing Manager jobs?

Cities near Baton Rouge, LA with the most Marketing Manager job openings:

Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $65,500 per year, or $31.5 per hour.

Marketing Manager

Baton Rouge, LA • On-site

SASSO
Marketing • 1 - 10 employees
Learn more about SASSOexternal

Full-time

Re-posted 9 days ago

Job description

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels.
  • Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals.
  • Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency.
  • Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams.
  • Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches.
  • Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement.
  • Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.
  • Track project progress, flag potential risks, and proactively address challenges to maintain schedules.
  • Monitor market trends, competitor activity, and audience insights to inform campaign planning.
  • Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization.

QUALIFICATIONS

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands.
  • Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS.
  • Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Strong organizational and communication skills with the ability to coordinate cross-functional teams.
  • Experience working with external agencies and vendors to deliver integrated campaigns.
  • Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred.

Behavioral Competencies:

  • Project and campaign management
  • Stakeholder communication and relationship building
  • Time management and prioritization
  • Adaptability in fast-paced environments
  • Attention to detail and brand alignment
  • Collaborative problem solving
  • Initiative and resourcefulness


WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
  • Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.

Apply