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Email Marketing Manager Jobs in Baton Rouge, LA (NOW HIRING)

DR Horton

Marketing Manager

Denham Springs, LA · On-site

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation ...

SASSO

Marketing Manager

Baton Rouge, LA

Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Baton Rouge, LA

Email Marketing Manager information

See Baton Rouge, LA salary details

$38.9K

$83.8K

$152.7K

How much do email marketing manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for email marketing manager in Baton Rouge, LA is $83,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,700.00 and $88,800.00 per year, depending on experience, location, and employer.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What does an Email Marketing Manager do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

How much do email marketing managers make?

Email marketing managers typically earn a median annual salary of around $65,000 to $85,000, with experienced professionals and those in larger organizations earning over $100,000. Salaries vary based on experience, location, industry, and the complexity of campaigns managed. Strong skills in analytics, copywriting, and marketing automation tools can influence compensation.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to promote products or services, increase customer engagement, and drive sales. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize results, often requiring skills in copywriting, data analysis, and marketing strategy.
More about Email Marketing Manager jobs

What are the most commonly searched types of Email Marketing jobs in Baton Rouge, LA?

The most popular types of Email Marketing jobs in Baton Rouge, LA are:

What are popular job titles related to Email Marketing Manager jobs in Baton Rouge, LA?

For Email Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

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The top searched job categories for Email Marketing Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Email Marketing Manager jobs?

Cities near Baton Rouge, LA with the most Email Marketing Manager job openings:

Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $83,777 per year, or $40.3 per hour.

Marketing Manager

Denham Springs, LA • On-site

DR Horton
Construction • 51 - 200 employees

7.4

Company rating: 7.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

34th of 80 rated construction

Good employer

Recommended by parents

Respectful managers

Learn more about DR Hortonexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 18 days ago

Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Marketing Manager. The right candidate will plan and implement marketing initiatives that support home sales, lead generation, community visibility, and brand consistency within the division. This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
  • Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
  • Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
  • Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
  • Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
  • Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
  • Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
  • Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
  • Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
  • Contribute to the strategic planning and execution of new community launches
  • Manage community product mix to optimize market appeal and overall streetscape diversity
  • Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
  • Prepare and deliver reporting, tracking and performance analysis
  • Support MLS-related activities
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities
  • Supervises 2 or more employees

Qualifications
Education and/or Experience
  • Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field required
  • Minimum of 5 years of marketing experience required
  • Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
  • Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
  • Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
  • Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
  • Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
  • Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
  • The noise level is generally moderate

Preferred Qualifications
  • Experience in residential homebuilding, real estate, retail, or consumer-focused marketing preferred

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
  • Medical, Dental and Vision
  • 401(K)
  • Employee Stock Purchase Plan
  • Flex Spending Accounts
  • Life & Disability Insurance
  • Vacation, Sick, Personal Time and Company Holidays
  • Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America's Builder.#WeBuildPeopleToo

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