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Marketing Engineering Jobs in Rochester, NY (NOW HIRING)

Gorbel, Inc.

Product Marketing Manager

Victor, NY · On-site

$147K/yr

We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel ® Canada, and ... The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ...

Paychex

Sr Back End Marketing Web Developer

Rochester, NY · Remote

$108K - $171K/yr

Assigns and coordinates tasks of other back end developers. Monitors progress against task ... Works collaboratively with members of the Marketing team to devise the best technical solutions to ...

Paychex

Sr Back End Marketing Web Developer

Rochester, NY · On-site

$108K - $171K/yr

Assigns and coordinates tasks of other back end developers. Monitors progress against task ... Works collaboratively with members of the Marketing team to devise the best technical solutions to ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a member of the Google marketing team, you will collaborate closely with internal teams including product managers, creative designers, engineers, and analytics experts. Your role will be central ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a member of the Google marketing team, you will collaborate closely with internal teams including product managers, creative designers, engineers, and analytics experts. Your role will be central ...

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Showing results 21-40

All JobsMarketing Engineering JobsMarketing Engineering Jobs in Rochester, NY

Marketing Engineering information

See Rochester, NY salary details

$58.7K

$137.5K

$202.8K

How much do marketing engineering jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing engineering in Rochester, NY is $137,536.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $174,600.00 per year, depending on experience, location, and employer.

What is a marketing engineering?

A Marketing Engineering job combines data analysis, technology, and marketing strategy to optimize campaigns and improve customer engagement. Professionals in this role use analytical tools, automation, and machine learning to drive data-driven marketing decisions. They often work with customer data platforms, A/B testing, and digital marketing tools to enhance performance. The goal is to bridge the gap between technical capabilities and marketing objectives to maximize efficiency and ROI.

What are the typical daily responsibilities of a marketing engineering?

A Marketing Engineering professional typically spends their day integrating marketing platforms, developing data pipelines, analyzing campaign data, and creating dashboards to support decision-making. You may work on automating marketing processes, troubleshooting technical issues, and ensuring that data flows seamlessly between various tools and systems. Collaboration is common with both marketing strategists and IT/development teams, which means you’ll be translating business needs into technical requirements and providing actionable insights. This multifaceted role offers a dynamic workday with a blend of coding, analytics, and stakeholder communication.

What are the key skills and qualifications needed to thrive in marketing engineering, and why are they important?

To thrive as a Marketing Engineering professional, you need strong analytical abilities, a solid grasp of digital marketing concepts, and programming or data engineering skills, often supported by a degree in computer science, marketing, or a related field. Familiarity with tools such as Google Analytics, CRM platforms, marketing automation software, SQL, Python, and data visualization tools is typically required. Creative problem-solving, effective communication, and cross-functional collaboration are crucial soft skills in this role. These competencies enable you to bridge technical and marketing teams, optimize campaigns, and drive data-driven decision-making for impactful results.

What are popular job titles related to Marketing Engineering jobs in Rochester, NY? For Marketing Engineering jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Engineering jobs in Rochester, NY look for? The top searched job categories for Marketing Engineering jobs in Rochester, NY are:
Marketing Engineering jobs near you
Infographic showing various Marketing Engineering job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, 13% Hybrid, and 13% Remote job distribution, with an average salary of $137,536 per year, or $66.1 per hour.

Product Marketing Manager

Gorbel, Inc.

Victor, NY • On-site

$147K/yr

Full-time

Re-posted 21 days ago

Gorbel rating

7.6

Company rating: 7.6 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

250th of 487 rated machine equipment manufacturers

Job description

Gorbel's mission is simple: We improve people's lives.
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.
We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift:
Job Description:
The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures for the product lines for which he/she is responsible. The hired candidate will establish relationships with the customers (dealers and end users) that buy our products and use that knowledge to develop and implement marketing plans that allow us to retain customers, acquire new customers, and penetrate new markets. The Product Marketing Manager knows competitors, their products, and will develop/deploy sales tools to allow Gorbel to effectively compete. This person will be the champion for product enhancement/improvement and product expansions.
RESPONSIBILITIES:
  • Product planning: responsible for strategic sales/marketing plans for each product that will accomplish corporate goals
  • Contributes to sales forecasting activities for the responsible product lines
  • Participates in Business Development Teams as the marketing lead role. Has the ability to lead overall projects as required.
  • Directs target market activities: this includes the identification of high potential markets/applications, ways to improve lead generation in our existing channels, new channel opportunities, and OEM opportunities
  • Identify and develop tools that allow us to effective in competitive situations
  • International Market Research: leading the effort to identify high potential international markets, research and recommend market entry and penetration strategies, competitive research, and developing a marketing plan for high potential markets
  • Sets prices or makes recommendations for price changes
  • Sales support tool development: responsible for effectiveness of marketing collateral, web content, and programs that support the sale of our products
  • Competitive position: assessing and reacting to competitive product changes and market changes
  • Travels with territory reps to observe, educate and evaluate performance; meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Understands the customer journey from awareness to post-sale and develops assets to accelerate the process
  • Product development: participates on product development teams assisting with sales estimates, channel and market information, product specifications, and launch plans
  • Travels with sales and customer support teams to understand the requirements of the customer at both the user and dealer levels.
  • Represents Gorbel at trade shows, dealer events, and industry seminars
  • Supports development of dealer training content

Core Competencies to be Successful:
  • Customer/quality focus
  • Strategic, long-term thinking
  • Effective planning skills
  • Project management
  • Communication/Influence
  • Leadership/development of others/team building
  • Follow through

REQUIRED QUALIFICATIONS:
  • College degree required, MBA preferred
  • 3-5 years of progressive experience in product or market management
  • Demonstrated ability to take market input, develop plans, and lead the execution of those plans
  • Excellent communication skills required (both verbal and written); proven negotiation skills
  • Excellent interpersonal skills - ability to work with all levels within outside the organization
  • Proficiency with Microsoft Word, Excel, PowerPoint also required
  • Proficiency with HubSpot and Microsoft Copilot preferred
  • Travel requirement: 20 -25% required

WORK ENVIRONMENT:
ADA Physical/Mental/Workplace Requirements
  • Occasional lifting up to 25 lbs.
  • Sitting, working at desk/personal computer for extended periods of time
  • Primary work environment is professional corporate office

Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
A reasonable estimate of the current range is: Min $94,945 - Max $142,148

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