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Marketing Data Analyst Jobs in Raleigh, NC (NOW HIRING)

Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles. * Five or more years of experience with customer data ecosystems, including CDPs, data ...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...

Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles. * Five or more years of experience with customer data ecosystems, including CDPs, data ...

Who has nearly 2+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in providing external consulting. Who is proficient in SAS or other ...

Work directly with cross-functional teams including marketing, operations, product, and leadership ... Make that the data under analysis is accurate, whole, and consistent. Suggest and implement ...

Data Analyst

Raleigh, NC · On-site

$27 - $28/hr

Data Analytics / Data Engineer Contractor This role supports two major system overhaul projects and ... marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text ...

New

Senior Marketing Analyst

Raleigh, NC · On-site

$99K - $123K/yr

The Senior Marketing Analyst will empower the Marketing team with data and insights that communicate objective achievement rates and quantify the impact of marketing activities on member success and ...

Sr. Data Analyst

Raleigh, NC · On-site +1

$83K - $105K/yr

... analyzing data, presenting results, and driving change. This role is designed for candidates who ... These groups include Marketing, Demand Generation, Sales Operations, Customer Experience, Product ...

Sr. Data Analyst

Raleigh, NC · On-site

$83K - $105K/yr

... analyzing data, presenting results, and driving change. This role is designed for candidates who ... These groups include Marketing, Demand Generation, Sales Operations, Customer Experience, Product ...

Sr. Data Analyst

Raleigh, NC · On-site +1

$83K - $105K/yr

... analyzing data, presenting results, and driving change. This role is designed for candidates who ... These groups include Marketing, Demand Generation, Sales Operations, Customer Experience, Product ...

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Marketing Data Analyst information

See Raleigh, NC salary details

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$43

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How much do marketing data analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for marketing data analyst in Raleigh, NC is $43.37, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $52.36 per hour, depending on experience, location, and employer.

What is a marketing data analyst?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a marketing data analyst?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.

How does a marketing data analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

How much does a marketing data analyst make in the US?

The average salary for a marketing data analyst in the US is around $65,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start lower, while experienced analysts with advanced skills in data visualization and analytics tools can earn higher salaries.
More about Marketing Data Analyst jobs

What are the most commonly searched types of Marketing Data Analyst jobs in Raleigh, NC?

The most popular types of Marketing Data Analyst jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Marketing Data Analyst jobs?

Cities near Raleigh, NC with the most Marketing Data Analyst job openings:

Infographic showing various Marketing Data Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $90,215 per year, or $43.4 per hour.

Enterprise Data Analyst II

First Citizens Bank

Raleigh, NC • Remote

Full-time

This job post has expired today. Applications are no longer accepted.


First Citizens Bank rating

7.4

Company rating: 7.4 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

106th of 171 rated banks


Job description

Overview

This is a remote role that may only be hired in the following locations: (Charlotte, NC, Raleigh, NC or Phoenix, AZ)

This position leads Bank initiatives that improve enterprise data quality, governance, reporting, and analytics at an advanced level of ability and technical expertise. Drives positive change across the Bank through technical innovation and continuous improvement initiatives, as well as through cross-functional partnership with other business units. Provides expert consultation to team members, the Information Technology department, and other stakeholders on strategies that achieve data management goals. May provide leadership to less experienced consultants in the work group. 


Responsibilities

Data Enhancement & Analytics 

  • Leads the implementation of enhancements to enterprise data quality, storage, and management within the Enterprise Data Warehouse. 
  • Executes initiatives for data profiling, issue resolution, and system fixes. 
  • Supports and delivers special data-focused initiatives aligned to business needs. 

Business Support & Governance 

  • Enforcesenterprise data policies, standards, and governance practices. 
  • Conducts month-end data validations to ensure accuracy, completeness, and readiness for business use. 
  • Collaborates with stakeholders to identify gaps and improve data management processes. 
  • Provides training, guidance, and mentorship to junior team members as needed. 

Business Strategy & Stakeholder Collaboration 

  • Supports the development and execution of enterprise data strategy and roadmap. 
  • Works cross-functionally to strengthen data management capabilities across business units. 
  • Maintains current knowledge of emerging technologies, tools, and trends within financial services and data management. 
  • Serves as a liaison between business, data, and technology teams to ensure alignment and successful delivery. 

Documentation & Data Management 

  • Creates and maintains technical documentation including: 
  • Source-to-target mappings 
  • Data dictionaries 
  • Data lineage and governance artifacts 
  • Develops and manages centralized, business-critical reporting assets. 

Agile Delivery & Execution 

  • Achieves Agile cadence by actively participating in all ceremonies (sprint planning, daily stand-ups, reviews, and retrospectives). 
  • Ensures work is managed consistently through Agile frameworks and best practices. 
  • Performs accurate estimation, backlog refinement, and capacity planning to support reliable delivery. 

Backlog Quality & Delivery Readiness 

  • Establishes and enforces a Definition of Ready (DoR) for all backlog items. 
  • Ensures at least 90% of user stories meet DoR standards prior to sprint intake, including: 
  • Clear linkage to parent Jira issue types 
  • Well-defined acceptance criteria 
  • User test cases 
  • Data mapping requirements 
  • Improves delivery efficiency and reduces rework through consistent backlog quality standards. 

Outcome Focus 

  • Delivers high-quality, reliable enterprise data solutions. 
  • Improves data integrity, governance, and reporting accuracy. 
  • Strengthens Agile delivery discipline and predictability. 
  • Enables better business decision-making through trusted data and analytics. 

Qualifications

Bachelor's Degree and 4 years of experience in Data Management, Financial Analysis, or similar OR High School Diploma or GED and 8 years of experience in Data Management, Financial Analysis, or similar

Preferred:

  • Experience as Strong Data analyst in Agile environment 
  • Deep expertise and 15+ years of experience in Data Analysis, Data warehouse and Analytics  
  • Hardcore data analyst with broad experience desired in data warehousing, documenting business processes, data governance & data integration  
  • Data wizard with hands on data analysis, profiling, and advanced PL/SQL skills 
  • Excellent presentation, listening, and writing skills with ability to lead workstreams independently 
  • Experience with data modelling, data analysis, data visualization, API’s and real time services preferred 
  • Full understanding and hands on experience of waterfall and agile development practices  
  • Excellent written and verbal communication skills with both internal and external stakeholders 
  • Domain experience in Customer Data, Marketing Data and systems is highly preferred 

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Qualifications:

Bachelor's Degree and 4 years of experience in Data Management, Financial Analysis, or similar OR High School Diploma or GED and 8 years of experience in Data Management, Financial Analysis, or similar

Preferred:

  • Experience as Strong Data analyst in Agile environment 
  • Deep expertise and 15+ years of experience in Data Analysis, Data warehouse and Analytics  
  • Hardcore data analyst with broad experience desired in data warehousing, documenting business processes, data governance & data integration  
  • Data wizard with hands on data analysis, profiling, and advanced PL/SQL skills 
  • Excellent presentation, listening, and writing skills with ability to lead workstreams independently 
  • Experience with data modelling, data analysis, data visualization, API’s and real time services preferred 
  • Full understanding and hands on experience of waterfall and agile development practices  
  • Excellent written and verbal communication skills with both internal and external stakeholders 
  • Domain experience in Customer Data, Marketing Data and systems is highly preferred 

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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