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Marketing Data Analyst Jobs in Raleigh, NC (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Durham, NC · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... This includes driving data governance and consistency across systems, enabling effective audience ...

FocusKPI

Marketing Operations Analyst

Raleigh, NC · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... This includes driving data governance and consistency across systems, enabling effective audience ...

Ra

Marketing Analytics Manager

Raleigh, NC

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...

Labcorp

Director, Marketing Data Strategy

Durham, NC · On-site

Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles. * Five or more years of experience with customer data ecosystems, including CDPs, data ...

Labcorp

Director, Marketing Data Strategy

Durham, NC · Hybrid

Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles. * Five or more years of experience with customer data ecosystems, including CDPs, data ...

Ra

Marketing Analytics Consultant

Raleigh, NC

Who has nearly 2+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in providing external consulting. Who is proficient in SAS or other ...

The Wilson Group KW23

Data Analyst

Raleigh, NC · On-site +1

Work directly with cross-functional teams including marketing, operations, product, and leadership ... Make that the data under analysis is accurate, whole, and consistent. Suggest and implement ...

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All JobsMarketing Data Analyst JobsMarketing Data Analyst Jobs in Raleigh, NC

Marketing Data Analyst information

See Raleigh, NC salary details

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How much do marketing data analyst jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing data analyst in Raleigh, NC is $43.37, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $52.36 per hour, depending on experience, location, and employer.

Is marketing data analytics a good career?

Marketing data analysts analyze data to improve marketing strategies, using tools like Excel, SQL, and data visualization software. The role offers strong job growth, competitive salaries, and opportunities across various industries, making it a viable career choice for those with analytical skills and interest in marketing.

How does a Marketing Data Analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

Will AI replace a data analyst?

AI tools can automate routine data processing and basic analysis tasks, but the role of a marketing data analyst involves interpreting complex data, providing strategic insights, and communicating findings, which currently require human judgment and domain expertise. AI is a complement to analysts, enhancing productivity rather than replacing the entire role. Developing skills in data visualization, statistical analysis, and AI tools can help analysts stay valuable in an evolving environment.

How much does a marketing data analyst make in the US?

A marketing data analyst in the US typically earns between $55,000 and $85,000 annually, with the median salary around $70,000. Salaries vary based on experience, location, and industry, and professionals often use tools like SQL and Excel to analyze marketing data.

What are Marketing Data Analysts?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What is a marketing data analyst?

A marketing data analyst is a professional who collects, analyzes, and interprets data related to marketing campaigns and customer behavior to help organizations make informed marketing decisions. They often use tools like Excel, SQL, and data visualization software, and require strong analytical skills and knowledge of marketing metrics. Their work supports optimizing marketing strategies and measuring campaign effectiveness.

What are the key skills and qualifications needed to thrive as a Marketing Data Analyst, and why are they important?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.
More about Marketing Data Analyst jobs
What are popular job titles related to Marketing Data Analyst jobs in Raleigh, NC? For Marketing Data Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Marketing Data Analyst jobs in Raleigh, NC look for? The top searched job categories for Marketing Data Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Marketing Data Analyst jobs? Cities near Raleigh, NC with the most Marketing Data Analyst job openings:
Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in Raleigh, NC as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $90,215 per year, or $43.4 per hour.
Marketing Data Enablement Manager

Marketing Data Enablement Manager

First Horizon Bank

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 5 days ago

First Horizon Bank rating

8.3

Company rating: 8.3 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

39th of 170 rated banks

Job description

Location: On site at location listed in job posting. 

Summary of Position:

The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.

Roles and Responsibilities:

  • Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
  • Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
  • Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
  • Ensure data accuracy and integrity across multiple sources and systems.
  • Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
  • Adhere to regulatory and compliance requirements for industry privacy and consent.

Related Qualities:

  • Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.
  • Be customer focused on understanding and appropriately drive innovative solutions.
  • The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
  • Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
  • Provides a high level of accuracy on deliverables and communication, even under pressure.
  • Demonstrated ability to work independently while take initiative and accountability for achieving results.
  • Reads, researches, and remains up to speed on emerging technologies and practices.

      Important Knowledge and Skills:

      • Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
      • CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
      • Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.

      Qualifications:

      • 5+ years of experience in managing a data engineering team within a Marketing and production environment.
      • 2+ years working with Data Cloud and querying data using Salesforce APIs.

      About Us 

      First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com. 

      Benefit Highlights 

      • Medical with wellness incentives, dental, and vision
      • HSA with company match
      • Maternity and parental leave
      • Tuition reimbursement
      • Mentor program
      • 401(k) with 6% match
      • More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

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