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Marketing Data Analyst Jobs in Raleigh, NC (NOW HIRING)

Jobtailor

Senior Analyst - Marketing Insights

Durham, NC · On-site

$85 - $110/hr

* Support data-driven decision-making by analyzing business, public, and open source data * Create accurate and insightful reports * Develop dashboards and visualizations * Conduct regular data audits ...

Peterson Ventures

Sr. Data Analyst

Raleigh, NC · On-site

$90 - $120/hr

... analyzing data, presenting results, and driving change. This role is designed for candidates who ... These groups include Marketing, Demand Generation, Sales Operations, Customer Experience, Product ...

Alphabe Insight Inc

Marketing Assistant

Raleigh, NC · On-site

$46K - $59K/yr

Track and analyze the performance of marketing efforts. * Coordinate with vendors and partners to ... Maintain accurate records of marketing data and projects Qualifications Skills & Qualifications:

Teleflex

Global Marketing Analyst

Morrisville, NC · On-site

This position leads global market intelligence, pricing, marketing analytics to drive strategic decision-making while delivering actionable insights, managing competitive and market data, and ...

Teleflex

Global Marketing Analyst

Morrisville, NC · On-site

This position leads global market intelligence, pricing, marketing analytics to drive strategic decision-making while delivering actionable insights, managing competitive and market data, and ...

Capital Bank

Marketing Database Analyst

Cary, NC · On-site

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle ... This role blends hands-on data management with a test-and-learn mindset; you'll identify and ...

Capital Bank

Marketing Database Analyst

Cary, NC

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle ... This role blends hands-on data management with a test-and-learn mindset; you'll identify and ...

SuCitta Stealth

Marketing Database Analyst

Cary, NC · On-site

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle ... This role blends hands-on data management with a test-and-learn mindset; you'll identify and ...

Railinc

Marketing Coordinator

Cary, NC · On-site

$39K - $54K/yr

Analyze marketing data (campaign results, including traffic, leads, etc.) to influence future content development * Undertake individual tasks of the marketing plan as assigned Key Measures:

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How much do marketing data analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for marketing data analyst in Raleigh, NC is $43.37, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $52.36 per hour, depending on experience, location, and employer.

What is a marketing data analyst?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a marketing data analyst?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.

How does a marketing data analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

How much does a marketing data analyst make in the US?

The average salary for a marketing data analyst in the US is around $65,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start lower, while experienced analysts with advanced skills in data visualization and analytics tools can earn higher salaries.
More about Marketing Data Analyst jobs

What are the most commonly searched types of Marketing Data Analyst jobs in Raleigh, NC?

The most popular types of Marketing Data Analyst jobs in Raleigh, NC are:

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For Marketing Data Analyst jobs in Raleigh, NC, the most frequently searched job titles are:

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The top searched job categories for Marketing Data Analyst jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Marketing Data Analyst jobs?

Cities near Raleigh, NC with the most Marketing Data Analyst job openings:

Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $90,215 per year, or $43.4 per hour.

Senior Analyst - Marketing Insights

Jobtailor

Durham, NC • On-site

$85 - $110/hr

Other

Posted 4 days ago

Job description

  • Support data-driven decision-making by analyzing business, public, and open source data
  • Create accurate and insightful reports
  • Develop dashboards and visualizations
  • Conduct regular data audits to ensure data integrity
  • Design dashboards and reports to track performance using relevant tools (e.g., Tableau, Power BI, Qlik)
Requirements
  • Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field
  • 3+ years of experience building dashboards and delivering insights to business teams
  • Experience using Python and Power BI for advanced modeling
  • Experience with SQL
Core Competencies

Demonstrates expertise in data analysis, dashboard development, and data integrity assurance, utilizing tools such as Power BI and Python to deliver actionable insights and support data-driven decision-making.

Highest-signal resume keywords
  • Data Analysis
  • Dashboard Development
  • Power BI
  • Python
  • SQL
ATS Optimization Keywords Hard Skills
  • Data Analysis
  • Dashboard Development
  • Data Auditing
  • Advanced Modeling
  • SQL
Industry Keywords
  • Data Integrity
  • Business Insights
  • Open Source Data
  • Public Data
Tools & Technologies
  • Power BI
  • Tableau
  • Qlik
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