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Marketing Automation Jobs in Reston, VA (NOW HIRING)

APA

Digital Marketing Campaign Manager

Washington, DC · On-site

$40 - $62.05/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Strong understanding of marketing automation, customer journey mapping, and campaign analytics * Experience working in cross-functional teams and collaborating with sales, content, and product ...

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Marketing Automation: * Implement marketing automation tools and workflows to streamline and personalize user communication and engagement. Budget Management: * Manage and allocate budgets ...

SZNS Solutions LLC

Marketing Associate

Reston, VA · On-site

Nice to Have * Experience with CRM/marketing automation (e.g., HubSpot, Salesforce). * Graphic design or content tools experience (Canva, Figma, Adobe Creative Suite). * Exposure to B2B tech ...

Loudoun County Government

Automation Analyst

Leesburg, VA · On-site

$69K - $121K/yr

The responsibilities of the Automation Analyst encompass focusing on software support, diagnosing and assessing software, managing forms, overseeing software contracts and subscriptions, and ...

MarketBridge

Director, Marketing Analytics

Washington, DC · Remote

  • Medical

  • Life

  • Retirement

  • PTO

Own the design and governance of scalable marketing data solutions spanning CRM, marketing automation platforms, media and ABM platforms, web analytics, data warehouses, BI environments, and other ...

FMI

Senior Manager, Event Marketing

Arlington, VA · On-site

The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn ...

FMI

Senior Manager, Event Marketing

Arlington, VA

The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn ...

KME.digital

Digital Marketing Intern

Alexandria, VA

Search Engine Optimization (SEO) * Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc) * CRM (experience with multiple platforms such as ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

Search Engine Optimization (SEO) * Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc) * CRM (experience with multiple platforms such as ...

shrm

Lifecycle Marketing Lead

Alexandria, VA

  • Medical

  • Dental

  • Vision

  • Retirement

Hands-on experience with marketing automation platforms such as Marketo preferred. * Experience working in membership, association, or professional services organizations preferred. Certifications ...

MTM LLC

Assistant Marketing Manager

Reston, VA · On-site

$40K/yr

Proficiency in marketing automation tools, CRM systems, and other relevant software applications. * Willingness to travel as needed to attend events, visit project sites, and support field marketing ...

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All JobsMarketing Automation JobsMarketing Automation Jobs in Reston, VA

Marketing Automation information

See Reston, VA salary details

$45.9K

$105.4K

$152.2K

How much do marketing automation jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing automation in Reston, VA is $105,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,300.00 and $125,100.00 per year, depending on experience, location, and employer.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. A marketing automation specialist manages these systems to improve efficiency, personalize customer interactions, and analyze campaign performance.

What are popular job titles related to Marketing Automation jobs in Reston, VA?

For Marketing Automation jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Marketing Automation jobs in Reston, VA look for?

The top searched job categories for Marketing Automation jobs in Reston, VA are:

Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $105,403 per year, or $50.7 per hour.

Digital Marketing Campaign Manager

APA

Washington, DC • On-site

$40 - $62.05/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.
The Digital Marketing Campaign Manager is responsible for planning, executing, and optimizing integrated, multi-channel marketing campaigns to drive awareness, lead generation, and customer engagement for APA's Business Innovation & Growth portfolio.
Education and Experience Required
  • Bachelor's degree (Master's preferred) in marketing, communications, business, or related field
  • 3-5+ years of experience managing digital marketing campaigns end-to-end
  • Demonstrated experience developing and executing multi-channel campaigns (email, social, web, paid media)
  • Strong understanding of marketing automation, customer journey mapping, and campaign analytics
  • Experience working in cross-functional teams and collaborating with sales, content, and product stakeholders

Computer Skills Required
Advanced proficiency in digital marketing and analytics tools, including:
  • CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot)
  • Analytics tools (e.g., Google Analytics, dashboards, reporting platforms)
  • Email marketing platforms and CMS systems
  • Social media management tools (e.g., Sprout or similar)
  • Microsoft Office Suite (advanced Excel and PowerPoint preferred)
  • Demonstrated ability to leverage AI-powered tools to improve campaign efficiency, scalability, and performance

Responsibilities
  • Plan, develop, and execute integrated marketing campaigns across digital channels, including email, web, social media, paid media, and events
  • Manage end-to-end campaign workflows, including strategy, segmentation, creative briefing, execution, and post-campaign analysis
  • Collaborate with internal stakeholders (marketing, sales, ITS, content, and design teams) to develop campaign strategies and assets aligned to organizational goals
  • Develop and manage email campaigns, landing pages, and lead capture forms to support engagement and conversion
  • Monitor, analyze, and report on campaign performance against KPIs; provide actionable insights and recommendations for optimization
  • Conduct A/B testing and experimentation to improve campaign effectiveness and ROI
  • Maintain and optimize use of digital platforms and tools to support campaign execution and reporting
  • Support paid media campaigns, including coordination with internal teams or external partners
  • Stay current on digital marketing trends, emerging technologies, and best practices
  • other duties as assigned

About APA:
The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.
APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.
Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA's Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.
Application Instructions:
Qualified candidates must apply online through APA's applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.
The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law. #LIremote #LIremote #LIRemote#
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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