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Marketing Automation Jobs in Reston, VA (NOW HIRING)

shrm

Senior Specialist, Digital Marketing

Alexandria, VA

$83K - $103K/yr

Build, test, deploy, and optimize campaign assets within enterprise marketing automation platforms and SHRM's marketing technology ecosystem (Adobe, Marketo, Salesforce). * Design and run A/B and ...

CMT Services Inc.

Marketing Cloud Developer

Adelphi, MD · On-site

Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs. * Perform testing of emails, campaigns, pages, and data as needed and on time * Assist ...

MSD

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

Build/test pages and forms using marketing automation platform and run A/B tests to maximize KPIs. o Email & Marketing Automation (Marketo/HubSpot/Eloqua): Manage nurturing, scoring, routing logic ...

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All JobsMarketing Automation JobsMarketing Automation Jobs in Reston, VA

Marketing Automation information

See Reston, VA salary details

$45.9K

$105.4K

$152.2K

How much do marketing automation jobs pay per year?

As of Jul 28, 2026, the average yearly pay for marketing automation in Reston, VA is $105,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,300.00 and $125,100.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. For marketing automation roles, proficiency with platforms like HubSpot, Marketo, or Salesforce is often required, along with skills in data analysis and campaign management.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically senior executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and including bonuses and stock options. These roles require extensive experience, strategic leadership skills, and often a background in data-driven marketing and digital tools.

What are the key skills and qualifications needed to thrive in Marketing Automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in Marketing Automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What is Marketing Automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

How much does a marketing automation specialist make in the US?

A marketing automation specialist in the US typically earns between $60,000 and $100,000 annually, depending on experience, location, and certifications. Entry-level roles may start around $50,000, while experienced professionals with skills in tools like HubSpot or Marketo can earn higher salaries.
What are popular job titles related to Marketing Automation jobs in Reston, VA? For Marketing Automation jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Marketing Automation jobs in Reston, VA look for? The top searched job categories for Marketing Automation jobs in Reston, VA are:
Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in Reston, VA as of July 2026, with employment types broken down into 93% Full Time, 4% Part Time, and 3% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $105,403 per year, or $50.7 per hour.
Marketing Automation Specialist

Marketing Automation Specialist

Addison Group

Washington, DC • Remote

$40 - $45/hr

Contractor

Medical, Dental, Vision, Retirement

Posted 11 days ago

Job description

Position Title: Marketing Automation Specialist

Location: Washington, DC

Assignment Type: Contract to Hire

Pay Rate: $40.00 - $45.00 / Hour

Work Schedule: Tuesday & Wednesday onsite; remote exception possible for ideal candidate

Benefits: This position is eligible for medical, dental, vision, and 401(k).

Addison Group is seeking a Marketing Automation Specialist to support our client with email marketing and automation needs of the Society Programs business unit. This role will be on the Marketing Operations, Technology, and Analytics (MOTA) team and provide email, automation, and technology support to a variety of partners across ACS.

Here’s what you will be doing:

●      Deploy ad-hoc and recurring email campaigns for a variety of stakeholders using the Eloqua Marketing Automation Platform.

●       Create and execute automated campaigns based on gathered business requirements.

●     Build emails, landing pages, and forms within Eloqua using WYSIWYG and HTML editors.

●      Use the email review and approval process (test, proof, gather feedback, gain approval).

●       Manage and coordinate the team’s email marketing calendar.

●      Assist with analysis of campaign metrics and provide actional insights to stakeholders.

●       Build and maintain relationships with internal partners and stakeholders.

Desired Skills and Experience:

●     Bachelor’s degree in marketing, Business, IT or a related field.

●     Minimum of 2 years of experience in digital marketing or IT with a focus on Marketing Automation.

●     Proficiency with Marketing Automation Platforms (Eloqua, Marketo, Pardot, etc.) is a must.

●     Oracle Eloqua proficiency is a major plus.

●     Basic coding experience is a plus (HTML, CSS, JavaScript).

●     Working knowledge of major LLMs, including Copilot and Claude, is a plus.

●     Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.

●     High-level written and verbal communication skills are a must.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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