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Marketing Automation Manager Jobs in Springfield, MA

RWS Group

Business Development Manager

Hartford, CT · On-site

Maintain awareness of AI-enabled technologies, automation, and digital transformation trends ... Marketing, Quality, and Subject Matter Experts. * Collaborate closely with operational teams to ...

RWS Group

Business Development Manager

Hartford, CT · On-site

Maintain awareness of AI-enabled technologies, automation, and digital transformation trends ... Marketing, Quality, and Subject Matter Experts. * Collaborate closely with operational teams to ...

Labcorp

Senior Software Engineer

Bloomfield, CT · On-site

$122K - $161K/yr

... automation equipment. * Collaborate with Product Marketing, Engineering Design, and end users to ... management tools. * 5 or more years of experience using Gitbased version control systems. * 5 or ...

Deloitte

Adobe Experience Platform

Hartford, CT · On-site

... automation, CRM, and lead-to-loyalty orchestration. Qualifications Required: * 4+ years ... Experience with digital marketing analytics * Programming experience in Python, Java, or Bash

Sealed Air Corporation

Maintenance Manager

Holyoke, MA · On-site

$102K - $176K/yr

Support sales and marketing teams with technical expertise. * Handle technical customer complaints ... Familiarity with automation systems, PLCs, and extrusion controls. * Understanding of product ...

Sealed Air Corporation

Maintenance Manager

Holyoke, MA · On-site

$102K - $176K/yr

Support sales and marketing teams with technical expertise. * Handle technical customer complaints ... Familiarity with automation systems, PLCs, and extrusion controls. * Understanding of product ...

Sealed Air

Maintenance Manager

Holyoke, MA · On-site

$125 - $150/hr

Support sales and marketing teams with technical expertise. * Handle technical customer complaints ... Familiarity with automation systems, PLCs, and extrusion controls. * Understanding of product ...

RCN Capital, LLC.

Salesforce Product Owner

Windsor, CT · On-site

$100 - $125/hr

You won't just manage Salesforce -- you'll shape how it drives revenue, efficiency, and ... Partner with Sales, Marketing, Operations, and Technology leaders to understand business needs and ...

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All JobsMarketing Automation JobsMarketing Automation Manager JobsMarketing Automation Manager Jobs in Springfield, MA

Marketing Automation Manager information

See Springfield, MA salary details

$43.8K

$100.8K

$145.5K

How much do marketing automation manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for marketing automation manager in Springfield, MA is $100,774.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,700.00 and $119,600.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs

What job categories do people searching Marketing Automation Manager jobs in Springfield, MA look for?

The top searched job categories for Marketing Automation Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Automation Manager jobs?

Cities near Springfield, MA with the most Marketing Automation Manager job openings:

Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $100,774 per year, or $48.4 per hour.

Mortgage Loan Officer - 180 BPS - 104 Investors - Remote - W-2 or 1099

Simsbury, CT • On-site

Tag Lending Group, LLC
See more jobs at Tag Lending Group, LLCexternal

$150K - $500K/yr

Full-time

Retirement

Re-posted 3 days ago

Key responsibilities

  • Assist borrowers through the mortgage loan process and facilitate loan approvals.

  • Utilize AI-powered automation and mortgage technology platforms to manage and process loan applications.

  • Coordinate with dedicated processing and operations teams to ensure timely loan closings.

Job description

Benefits:
  • Massive Resources (VA, UW On Call)
  • Direct Pricing Control: Eliminate the red tape
  • We Don't Just Originate we Automate
  • HubSpot Certified with AI automation
  • Competitive Pricing
  • 100+ Investors
  • Uncapped Commissions
  • 401(k)

Mortgage Loan Officer - Remote - W-2 or 1099TAG Lending Group, LLC

Remote Nationwide

Preferred Production: $1M+ Monthly
We Don't Just Originate. We Automate.
W-2 or 1099
Let's TAG TEAM This Deal®.

If you're an experienced Mortgage Loan Officer looking to close more loans, earn more, and eliminate operational bottlenecks, TAG Lending Group was built for you.
We're a Non-Delegated Correspondent Wholesale Mortgage Lender with access to 104+ investors, AI-powered technology, dedicated operations, and a proprietary mortgage platform designed to help you grow your business faster.
Why Top Producers Join TAG
More Lending Power
  •  Access to 104+ investors
  •  Non-Delegated Correspondent Lender 
  •  Pricing exceptions available 
  •  Conventional, FHA, VA, USDA, Jumbo, Non-QM, DSCR, Commercial, Construction, Reverse, HELOC, and Private Lending 
Technology That Works
Included for one low monthly technology fee:
  •  HubSpot Enterprise CRM 
  •  AI-powered automation 
  •  Arive LOS 
  •  Slack Pro 
  •  Box Cloud 
  •  Automated borrower and Realtor follow-up 
  •  Marketing campaigns 
  •  Smart workflows and dashboards 
Dedicated Support
  •  Same-day approvals available 
  •  14-day closings on qualified files 
  •  Dedicated processing and operations 
  •  Pre-underwriting assistance 
  •  Contract-to-close support 
Marketing That Helps You Grow
  •  Realtor marketing support 
  •  Weekly Realtor cheat sheets 
  •  Automated email and text campaigns 
  •  Social media support 
  •  Weekly coaching and sales playbooks 
  •  Proprietary Road Map to Homeownership® system 
Compensation
  • 180 BPS on self-generated loans (up to 225 BPS based on quarterly margin agreement)
  • 100 BPS on company leads 
  • 70% of net on DSCR, Fix & Flip, and Commercial (up to 425 BPS)
  •  Transparent compensation with on-time payments 
What We're Looking For
  •  Active NMLS License 
  •  Minimum two years of mortgage experience 
  •  Preferred production of $1M+ funded monthly 
  •  Purchase-focused mindset 
  •  Strong communication and follow-up skills 
  •  Comfortable using CRM and mortgage technology 
Licensed States
Lender: Florida, Georgia, Michigan, New Mexico, Ohio, South Carolina, Tennessee, Texas,
Broker: Connecticut, New Jersey, North Carolina (Pending), Pennsylvania
Why TAG?
Most mortgage companies limit your options. TAG gives you access to 104+ investors, competitive pricing, AI-powered technology, and a team dedicated to helping you close more loans with less administrative work. Our platform combines the flexibility of a broker with the strength of a lender, giving you the tools to scale your business and deliver an exceptional experience to every borrower and Realtor.
If you're ready for a company that invests in your success, we'd love to meet you.
Apply today and Let's TAG TEAM This Deal®.