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Marketing Automation Manager Jobs in Rochester, NY

Keenfinity

Associate Automation Engineer

Fairport, NY · On-site +1

$70K - $85K/yr

... Manger app. Fairport, NY is the headquarters for the Radionix sales & marketing organization in the United States and serves as the primary site for research and development, engineering, quality ...

Culligan

Territory Sales Representative

Rochester, NY · On-site

$150K - $200K/yr

Warm leads are provided weekly through marketing automation * Average deal size $15-30K, 30-45 day ... Cell phone, tablet, company vehicle, gas card, and CRM with full customer data provided * Quarterly ...

CivicMinds, Inc.

Sales Manager

Rochester, NY · On-site

Collaborate with key partners to create joint marketing and sales plans that drive mutual revenue ... Strong understanding of Industrial control & automation architectures (PLC, SCADA etc), networking ...

Butler/Till, Inc.

Data Operations Analyst

Rochester, NY · On-site

$47K - $74K/yr

... automation. * Manage multiple projects simultaneously, ensuring deadlines are met in a fast-paced ... PREFERRED: o Experience in marketing, digital marketing, and/or customer data management. o ...

BALLUFF INC

Sales Engineer (New York)

Rochester, NY · Remote

Balluff is a global leader in sensor technology and industrial automation. We are committed to ... Collaborate globally with internal teams (engineering, sales, business development, marketing, and ...

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All JobsMarketing Automation JobsMarketing Automation Manager JobsMarketing Automation Manager Jobs in Rochester, NY

Marketing Automation Manager information

See Rochester, NY salary details

$43.4K

$99.8K

$144.1K

How much do marketing automation manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for marketing automation manager in Rochester, NY is $99,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $118,400.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs

What are the most commonly searched types of Marketing Automation jobs in Rochester, NY?

The most popular types of Marketing Automation jobs in Rochester, NY are:

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For Marketing Automation Manager jobs in Rochester, NY, the most frequently searched job titles are:

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The top searched job categories for Marketing Automation Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Automation Manager jobs?

Cities near Rochester, NY with the most Marketing Automation Manager job openings:

Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $99,780 per year, or $48 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.