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Marketing Analytics Jobs in Rochester, NY (NOW HIRING)

Byrne Dairy and Deli

Marketing Specialist

Batavia, NY · On-site

As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales ... You will leverage data analytics, market insights, and cross-functional collaboration to ensure the ...

Byrne Dairy and Deli

Marketing Specialist

Walworth, NY · On-site

As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales ... You will leverage data analytics, market insights, and cross-functional collaboration to ensure the ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand ...

superiorplus

Marketing Performance Lead

Wayne, PA

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand ...

Varsity Tutors

Marketing Tutor

Rochester, NY · Remote

$18 - $40/hr

Skilled at breaking down market segmentation analysis, campaign development, and marketing plan construction. Guides students through conducting SWOT and competitive analysis, developing buyer ...

Limitless East Marketing

Marketing Assistant

Rochester, NY

$39K - $49K/yr

Conduct market research and analyze trends to identify new opportunities. * Coordinate with internal teams to support branding and promotional activities. * Prepare marketing materials, reports, and ...

Limitless East Marketing

Marketing Agent

Rochester, NY

$55K - $59K/yr

Conduct market research and analyze trends to support decision-making * Coordinate marketing activities to ensure consistency and quality across projects * Support client communications and maintain ...

FocusKPI

Marketing Operations Analyst

Rochester, NY · On-site

Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration ...

FocusKPI

Marketing Operations Analyst

Rochester, NY

Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration ...

FocusKPI

Marketing Operations Analyst

Geneseo, NY · On-site

Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration ...

FocusKPI

Marketing Operations Analyst

Geneseo, NY

Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration ...

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All JobsMarketing Analytics JobsMarketing Analytics Jobs in Rochester, NY

Marketing Analytics information

See Rochester, NY salary details

$36K

$93.5K

$141.6K

How much do marketing analytics jobs pay per year?

As of Aug 7, 2026, the average yearly pay for marketing analytics in Rochester, NY is $93,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist, focusing on interpreting data to improve marketing strategies. Graduates can work with tools like Excel, SQL, and marketing platforms, and often need strong analytical, statistical, and communication skills. The degree opens opportunities across industries including retail, technology, and advertising, with roles involving data collection, reporting, and campaign optimization.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and can be found in various industries, making it a valuable career choice for those interested in data-driven marketing.

What does a marketing analyst do?

A marketing analyst collects and interprets data related to market trends, customer behavior, and campaign performance to help businesses make informed marketing decisions. They use tools like Excel, SQL, and analytics software to analyze data and generate reports. Strong analytical skills and knowledge of marketing strategies are essential for this role.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What are the most commonly searched types of Marketing Analytics jobs in Rochester, NY? The most popular types of Marketing Analytics jobs in Rochester, NY are:
What are popular job titles related to Marketing Analytics jobs in Rochester, NY? For Marketing Analytics jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Analytics jobs in Rochester, NY look for? The top searched job categories for Marketing Analytics jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Analytics jobs? Cities near Rochester, NY with the most Marketing Analytics job openings:
Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 95% In-person, and 5% Hybrid job distribution, with an average salary of $93,543 per year, or $45 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY • On-site

Full-time

Posted 23 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.