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Marketing Analytics Jobs in Rochester, NY (NOW HIRING)

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted Agency to support product or service marketing campaigns they are leading. * Assist in post analysis of ...

Tribune Media

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus * Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other ...

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus * Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other ...

WOWK-TV

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus * Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other ...

Box

Field Marketing Manager

York, NY · On-site

Analyze pipeline performance and program results to identify opportunities for growth and optimization * Track and report on marketing program impact including pipeline, MQLs, and ROI * Continuously ...

Paychex

Digital Marketing Strategist

Rochester, NY · On-site +1

$79K - $124K/yr

Master's Degree in Business, Marketing or another relatable field - Preferred * 5 years of experience in Digital media strategy planning, optimization, and analysis (including email, social ...

Enpro

Global Marketing Communications Manager

Palmyra, NY · On-site

$110K - $178K/yr

Marketing Reporting to: VP, Sales & Marketing Position Overview We are seeking a strategic and ... Track and evaluate campaign performance in partnership with digital and analytics teams * Use ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood * Support post-campaign reviews to identify learnings and opportunities for ...

Monro

Director of Marketing Operations

Rochester, NY · On-site

Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood * Support post-campaign reviews to identify learnings and opportunities for ...

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Showing results 41-60

All JobsMarketing Analytics JobsMarketing Analytics Jobs in Rochester, NY

Marketing Analytics information

See Rochester, NY salary details

$36K

$93.5K

$141.6K

How much do marketing analytics jobs pay per year?

As of Aug 7, 2026, the average yearly pay for marketing analytics in Rochester, NY is $93,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist, focusing on interpreting data to improve marketing strategies. Graduates can work with tools like Excel, SQL, and marketing platforms, and often need strong analytical, statistical, and communication skills. The degree opens opportunities across industries including retail, technology, and advertising, with roles involving data collection, reporting, and campaign optimization.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and can be found in various industries, making it a valuable career choice for those interested in data-driven marketing.

What does a marketing analyst do?

A marketing analyst collects and interprets data related to market trends, customer behavior, and campaign performance to help businesses make informed marketing decisions. They use tools like Excel, SQL, and analytics software to analyze data and generate reports. Strong analytical skills and knowledge of marketing strategies are essential for this role.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What are the most commonly searched types of Marketing Analytics jobs in Rochester, NY? The most popular types of Marketing Analytics jobs in Rochester, NY are:
What are popular job titles related to Marketing Analytics jobs in Rochester, NY? For Marketing Analytics jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Analytics jobs in Rochester, NY look for? The top searched job categories for Marketing Analytics jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Analytics jobs? Cities near Rochester, NY with the most Marketing Analytics job openings:
Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 95% In-person, and 5% Hybrid job distribution, with an average salary of $93,543 per year, or $45 per hour.

Growth Marketing Manager

Five Star Bank

Rochester, NY • On-site

$75K - $100K/yr

Full-time

Posted 15 days ago

Five Star Bank (New York) rating

7.9

Company rating: 7.9 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

79th of 170 rated banks

Job description


The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.


Position Title: Growth Marketing Manager

Reports To: Director of Marketing

Department: Marketing

FLSA Status: Exempt

Purpose: Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement product strategic marketing plans to support existing and planned business activities for various lines of business for the bank and affiliates to achieve their annual goals. This position will help support the growth of Five Star Bank products and services across the Corporate footprint regardless of channel.

Supervisory Responsibilities:

Degree of Supervision Received: Minimal

  • Supervision Received (title): Director of Marketing

Degree of Supervision Given: None

  • Supervision Given to (Titles): None

Essential Functions:

  1. Work collaboratively with internal partners (lines of business heads, product managers, compliance, etc.) to roll out integrated product or service marketing campaigns – including providing direction on the development of digital and traditional tactics and all promotional materials with in-house Creative & Production Specialist or contracted Agency. As well as ensure all tracking (online and traditional) is put into place so campaigns can be measured.
  2. Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted Agency to support product or service marketing campaigns they are leading.
  3. Assist in post analysis of product or service marketing campaigns, documenting lessons learned and ROMI.
  4. Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services. Collaborate with in-house Creative & Product Specialist or contracted Agency for creative assets development. As well as set and track KPIs for each email marketing program.
  5. Manage website updates through content management system and continually ensure that the website complies with Americans with Disabilities Act (ADA) requirements. Maintain locations for branches/ATMs within the branch locator system, as well as manage forms access / notifications within third party portal.
  6. Collaborate with internal team (respective Product Manager or Line of Business head) and contracted Agency/third party vendor to create landing pages and optimize user experience for product and service marketing campaigns.
  7. Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed recommendations, prioritize and oversee implementation to improve website’s organic search performance.
  8. Primary marketing lead for third-party platform communications.
  9. Keep the Company current on the latest traditional and digital marketing trends and evaluate emerging technologies.
  10. Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Job Related Qualifications – Education and Prior Experience:

Required:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 5+ years in Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

-OR-

Required:

  • Education: Associate Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

Preferred:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration in a Financial industries environment
  • Licenses or Accreditation: N/A

Competencies:

  1. Excellent written and verbal communications skills
  2. Excellent organizational skills with ability to manage multiple priorities and meet established deadlines
  3. High attention to detail and the ability to work on a number of campaigns simultaneously
  4. Analytical ability to interpret data and present it in a meaningful and easily understood form
  5. Proficient in Microsoft Office with ability to learn and utilize new and existing banking software applications
  6. Working knowledge of Photoshop, In-design and other media editing software
  7. Familiarity with web design and website administration, as well as a solid understanding of search engine algorithms and ranking methods
  8. Solid knowledge of website analytics tools (i.e. Google Analytics)
  9. Working knowledge of marketing automation platforms such as Sales Force Marketing Cloud or Mailchimp
  10. Ability to gain extensive knowledge of Bank products and services
  11. Ability to work with all levels of staff and share ideas to achieve companywide results

Physical Requirements:

  1. Able to regularly sit or stand for prolonged periods of time.
  2. Extensive computer usage is required.
  3. Ability to be flexible with work schedule and to be available to respond to social media issues that arise outside of regular business hours.

This job description is not exhaustive. The Growth Marketing Manager may be required to perform other duties as assigned.


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