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Marketing Automation Developer Jobs (NOW HIRING)

Acestack

Redpoint Marketing Automation Specialist

Malvern, PA · On-site

$60K - $82K/yr

Role: Redpoint Marketing Automation Specialist Location: Malvern, PA Contract Desired Experience ... ETL Developer Responsibility :- Design, implement, and optimize omnichannel marketing campaigns ...

Whoop

Lead, Lifecycle Marketing Automation

Boston, MA · On-site

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations ... Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to ...

iSynergy

Be Seen First

Marketing Automation & CRM Specialist

Canfield, OH · Remote

$60K - $80K/yr

You don't need to be an AI engineer or have extensive AI development experience, but you should be comfortable using modern AI tools and interested in incorporating AI into marketing automation, CRM, ...

Inovalon

Principal of Marketing Automation

Bowie, MD · On-site

As a Principal of Marketing Automation at Inovalon, you will own the design, execution, and optimization of omni-channel campaigns across our Marketo platform and the broader martech stack, applying ...

Inovalon

Principal of Marketing Automation

Tampa, FL · On-site

As a Principal of Marketing Automation at Inovalon, you will own the design, execution, and optimization of omni-channel campaigns across our Marketo platform and the broader martech stack, applying ...

Inovalon

Principal of Marketing Automation

As a Principal of Marketing Automation at Inovalon, you will own the design, execution, and optimization of omni-channel campaigns across our Marketo platform and the broader martech stack, applying ...

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Marketing Automation Developer information

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How much do marketing automation developer jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for marketing automation developer in the United States is $52.07, according to ZipRecruiter salary data. Most workers in this role earn between $40.38 and $59.86 per hour, depending on experience, location, and employer.

What is a marketing automation developer?

A Marketing Automation Developer is a professional who designs, implements, and manages automated marketing campaigns using specialized software platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud. They work closely with marketing teams to create workflows, segment audiences, and ensure that campaigns are executed efficiently and effectively. Their responsibilities often include coding, integrating different systems, analyzing campaign performance, and troubleshooting technical issues to optimize marketing efforts. These developers play a crucial role in increasing marketing efficiency and driving lead generation through automation.

What are the key skills and qualifications needed to thrive as a marketing automation developer?

To thrive as a Marketing Automation Developer, you need expertise in marketing automation platforms, coding skills (such as HTML, CSS, and JavaScript), and a solid understanding of digital marketing concepts, typically supported by a relevant degree or certifications. Familiarity with tools like Salesforce Marketing Cloud, HubSpot, Marketo, and data analytics systems is essential. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate with marketing teams and translate business needs into technical solutions. These skills are crucial to designing, deploying, and optimizing automated marketing campaigns that drive engagement and measurable results.

What are some common challenges faced by marketing automation developers in managing multiple campaigns simultaneously?

Marketing Automation Developers often juggle several campaigns at once, which can make prioritization and organization challenging. Ensuring that automations work seamlessly across different segments, maintaining data accuracy, and troubleshooting integrations with CRM or analytics tools are frequent hurdles. Close collaboration with marketing strategists and content teams is essential to align technical implementations with campaign goals. Staying updated with evolving automation platforms and best practices also plays a key role in overcoming these challenges.

What is the difference between Marketing Automation Developer vs Email Marketing Specialist?

AspectMarketing Automation DeveloperEmail Marketing Specialist
CredentialsMarketing or IT certifications, knowledge of automation toolsMarketing certifications, email platform expertise
Work EnvironmentTech teams, marketing departments, automation platformsMarketing teams, email campaign platforms
Employer & IndustryDigital marketing agencies, e-commerce, tech firmsRetail, media, B2B companies
Search & ComparisonFocus on automation, technical skillsFocus on email campaigns, content

The main difference is that a Marketing Automation Developer designs and implements automated marketing workflows using various tools, while an Email Marketing Specialist focuses on creating and managing email campaigns. Both roles require marketing knowledge, but the Automation Developer has a stronger technical background, working closely with IT and marketing teams to optimize automation processes.

What are marketing automation developer jobs?

Marketing automation developer jobs involve designing, implementing, and managing automated marketing systems that streamline campaigns and customer engagement. These roles typically require knowledge of marketing platforms like Salesforce, HubSpot, or Marketo, as well as skills in scripting, data analysis, and integration of various tools to optimize marketing efforts.

What does marketing automation developer do?

A marketing automation developer designs, implements, and manages automated marketing campaigns using tools like HubSpot, Marketo, or Salesforce. They create workflows, segment audiences, and analyze campaign performance to improve marketing efficiency and lead generation.
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What are the most commonly searched types of Marketing Automation Developer jobs?

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For Marketing Automation Developer jobs, the most frequently searched job titles are:

Marketing Automation Developer jobs near you
Infographic showing various Marketing Automation Developer job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $108,312 per year, or $52.1 per hour.

Senior Marketing Automation Specialist

Doral, FL • On-site

Centrum Health
Health Care and Social Assistance • 201 - 500 employees
Learn more about Centrum Healthexternal

$57K - $78K/yr

Full-time

Posted 11 days ago

Job description

WHO WE ARE
NeueHealth is a value-driven healthcare company grounded in the belief that all health consumers are entitled to high-quality, coordinated care. By uniquely aligning the interests of health consumers, providers, and payors, we help to make healthcare accessible and affordable to all populations across the ACA Marketplace, Medicare, and Medicaid.
NeueHealth delivers clinical care to health consumers through our owned clinics - Centrum Health and Premier Medical - as well as unique partnerships with affiliated providers across the country. We also enable providers to succeed in performance-based arrangements through a suite of technology and services scaled centrally and deployed locally. Through our value-driven, consumer-centric approach, we are committed to transforming healthcare and creating a better care experience for all.
NeueHealth is seeking a Senior Marketing Automation Specialist to support the execution, measurement and optimization of enterprise-wide patient engagement and marketing initiatives, workforce communications, and operational outreach initiatives. This role serves as a key marketing technology and campaign operations resource responsible for managing audience segmentation, automated communication journeys, campaign deployment, performance reporting and continuous optimization across multiple communications channels.
Working closely with Marketing, Data, Technology, Operations, Clinical, and Compliance teams, the Marketing Automation Specialist will help ensure that targeted communications reach the right audiences at the right time while supporting organizational goals related to growth, engagement, retention, quality outcomes, and patient experience.
DUTIES & RESPONSIBILITIES
Marketing Automation & Campaign Management
  • Manage day-to-day execution of automated marketing and engagement campaigns across email, SMS, and other communication channels.
  • Build, configure, test, launch, and monitor campaign journeys and automated workflows.
  • Develop audience segments and campaign targeting criteria based on business objectives, member/customer attributes, engagement behaviors, and campaign requirements.
  • Manage recurring and one-time campaigns, including acquisition, retention, re-engagement, preventive care, and operational communications.
  • Support campaign calendars and ensure communications are deployed accurately and on schedule.
  • Conduct quality assurance, including content, links, personalization, audience criteria, suppression rules, and campaign logic.
  • Monitor campaign performance and make recommendations to improve engagement and conversion.

Audience & Data Management
  • Partner with Data, Technology, and Operations teams to ensure marketing platforms have access to accurate and appropriately structured audience data.
  • Help define audience requirements and data fields needed for campaign targeting and personalization.
  • Build and maintain campaign-specific audience lists and segments.
  • Support data integration and data-feed requirements between marketing automation platforms, CRM systems, membership systems, and other enterprise platforms.
  • Ensure appropriate suppression, exclusion, consent, and communication-frequency rules are applied.
  • Identify data quality issues that could impact campaign performance and coordinate resolution with appropriate teams.

Patient & Member Engagement
  • Support targeted outreach designed to improve patient/member acquisition, retention, engagement, preventive care completion, and re-engagement.
  • Develop multi-touch communication journeys that may include SMS, email, outbound calls, and direct mail.
  • Support campaigns such as Annual Wellness Visits, coverage validation, appointment scheduling, preventive care, member education, and other priority initiatives.
  • Help create personalized communications based on audience characteristics, engagement history, and campaign objectives.
  • Partner with clinical and operational stakeholders to ensure messaging is accurate, appropriate, and aligned with organizational priorities.

Reporting & Optimization
  • Develop campaign performance reports and dashboards tracking key metrics such as delivery, open rates, click-through rates, response rates, conversions, and engagement.
  • Identify trends and opportunities to improve campaign performance.
  • Conduct A/B testing and other optimization initiatives.
  • Translate campaign data into actionable recommendations for Marketing and business stakeholders.
  • Maintain documentation of campaign performance, audience criteria, workflows, and lessons learned.

Cross-Functional Collaboration
  • Work closely with Marketing, Communications, Data, IT, Engineering, Operations, Clinical, Compliance, and other stakeholders.
  • Serve as a subject matter resource for marketing automation capabilities and campaign execution.
  • Translate business requirements into campaign workflows, audience requirements, and technical specifications.
  • Participate in project planning, requirements gathering, testing, and implementation of new marketing automation capabilities.
  • Help establish standardized processes and best practices for enterprise marketing communications.

EDUCATION AND PROFESSIONAL EXPERIENCE
(Licensures AND Certifications)
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field preferred.
  • 5+ years of experience supporting marketing automation, CRM administration, campaign operations, customer/member engagement, or marketing technology platforms.
  • Experience building and managing email and/or SMS campaigns.
  • Experience with audience segmentation and data-driven campaign targeting.
  • Strong understanding of marketing automation workflows and customer/member journeys.
  • Experience working cross-functionally with Marketing, Data, Technology, and business stakeholders.
  • Strong project management and organizational skills.
  • Exceptional attention to detail and ability to manage multiple campaigns and deadlines simultaneously.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills

Preferred Qualifications
  • Experience with Campaign platforms or a comparable enterprise marketing automation platform.
  • Healthcare, health insurance, healthcare technology, or other regulated-industry experience.
  • Experience working with member, patient, customer, or employee data.
  • Experience supporting SMS, email, outbound call, and multi-channel engagement campaigns.
  • Familiarity with CRM, data integration, APIs, data feeds, and audience management concepts.
  • Experience with campaign analytics and reporting.
  • Understanding of consent, privacy, and regulatory considerations associated with customer/member communications.
  • Experience supporting both external customer/member communications and internal employee communications.
  • Bilingual Spanish preferred

PROFESSIONAL COMPETENCIES
(List professional knowledge, attitude, and skills required in order to work in the job)
  • Marketing Operations: Ability to turn marketing strategy into scalable campaign execution.
  • Technical Curiosity: Comfortable working with marketing technology, data, integrations, workflows, and technical teams.
  • Data-Driven Thinking: Uses audience data and campaign performance to inform decisions and optimize results.
  • Attention to Detail: Ensures campaigns, audiences, messaging, and workflows are accurate before deployment.
  • Project Management: Effectively manages multiple campaigns, stakeholders, deadlines, and priorities.
  • Collaboration: Builds strong relationships across Marketing, Technology, Data, Operations, Clinical, and other teams.
  • Customer/Member Focus: Understands how communications influence engagement, experience, retention, and outcomes.

As an Equal Opportunity Employer, we welcome and employ a diverse employee group committed to meeting the needs of NeueHealth, our consumers, and the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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