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Marketing Automation Developer Jobs (NOW HIRING)

BECU

Manager, Marketing Automation

OR · Remote

$89K - $164K/yr

You'll partner with digital marketing and data engineering teams to turn ideas into scalable ... Automation & Journey Building: You'll design and manage automated marketing journeys, including ...

Jm

Automation Developer

Denver, CO

$100K - $150K/yr

Who We Are Johns Manville is a leading manufacturer and marketer of premium-quality insulation and ... Developer to lead the design, development, support, and modernization of enterprise automation ...

Johns Manville

Automation Developer

Denver, CO · On-site

$100K - $150K/yr

Who We Are Johns Manville is a leading manufacturer and marketer of premium-quality insulation and ... Developer to lead the design, development, support, and modernization of enterprise automation ...

Acestack

Redpoint Marketing Automation Specialist

Malvern, PA · On-site

$60K - $82K/yr

Role: Redpoint Marketing Automation Specialist Location: Malvern, PA Contract Desired Experience ... ETL Developer Responsibility :- Design, implement, and optimize omnichannel marketing campaigns ...

Komatsu

eMail Marketing & Automation Specialist

Milwaukee, WI · On-site

$61K - $83K/yr

Apply now eMail Marketing & Automation Specialist Posting Start Date: 7/2/26 Job Location (Short ... Escalate systemic technical issues to platform or engineering teams Artifacts Owned Maintains ...

Komatsu

eMail Marketing & Automation Specialist

Milwaukee, WI · On-site

$61K - $83K/yr

eMail Marketing & Automation Specialist Posting Start Date: 7/2/26 Job Location (Short): Milwaukee ... engineering teams Artifacts Owned Maintains operational documentation and system configuration ...

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Marketing Automation Developer information

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$10

$52

$81

How much do marketing automation developer jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for marketing automation developer in the United States is $52.07, according to ZipRecruiter salary data. Most workers in this role earn between $40.38 and $59.86 per hour, depending on experience, location, and employer.

What is the difference between Marketing Automation Developer vs Email Marketing Specialist?

AspectMarketing Automation DeveloperEmail Marketing Specialist
CredentialsMarketing or IT certifications, knowledge of automation toolsMarketing certifications, email platform expertise
Work EnvironmentTech teams, marketing departments, automation platformsMarketing teams, email campaign platforms
Employer & IndustryDigital marketing agencies, e-commerce, tech firmsRetail, media, B2B companies
Search & ComparisonFocus on automation, technical skillsFocus on email campaigns, content

The main difference is that a Marketing Automation Developer designs and implements automated marketing workflows using various tools, while an Email Marketing Specialist focuses on creating and managing email campaigns. Both roles require marketing knowledge, but the Automation Developer has a stronger technical background, working closely with IT and marketing teams to optimize automation processes.

What does an automation developer do?

A marketing automation developer designs, builds, and maintains automated marketing systems that streamline campaigns and customer interactions. They typically work with tools like CRM platforms and marketing automation software, writing scripts or workflows to improve efficiency and engagement. Strong technical skills, including knowledge of APIs and data management, are essential for this role.

What are some common challenges faced by Marketing Automation Developers in managing multiple campaigns simultaneously?

Marketing Automation Developers often juggle several campaigns at once, which can make prioritization and organization challenging. Ensuring that automations work seamlessly across different segments, maintaining data accuracy, and troubleshooting integrations with CRM or analytics tools are frequent hurdles. Close collaboration with marketing strategists and content teams is essential to align technical implementations with campaign goals. Staying updated with evolving automation platforms and best practices also plays a key role in overcoming these challenges.

What are the key skills and qualifications needed to thrive as a Marketing Automation Developer, and why are they important?

To thrive as a Marketing Automation Developer, you need expertise in marketing automation platforms, coding skills (such as HTML, CSS, and JavaScript), and a solid understanding of digital marketing concepts, typically supported by a relevant degree or certifications. Familiarity with tools like Salesforce Marketing Cloud, HubSpot, Marketo, and data analytics systems is essential. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate with marketing teams and translate business needs into technical solutions. These skills are crucial to designing, deploying, and optimizing automated marketing campaigns that drive engagement and measurable results.

What is a Marketing Automation Developer?

A Marketing Automation Developer is a professional who designs, implements, and manages automated marketing campaigns using specialized software platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud. They work closely with marketing teams to create workflows, segment audiences, and ensure that campaigns are executed efficiently and effectively. Their responsibilities often include coding, integrating different systems, analyzing campaign performance, and troubleshooting technical issues to optimize marketing efforts. These developers play a crucial role in increasing marketing efficiency and driving lead generation through automation.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot, Marketo, or Salesforce, and skills in data analysis, campaign management, and technical troubleshooting.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. Senior marketing directors and specialized roles like marketing analytics managers can also command high compensation, especially with advanced skills in data analysis and marketing automation tools.

How much does a marketing automation specialist make?

A marketing automation specialist's salary typically ranges from $60,000 to $100,000 annually, depending on experience, location, and certifications. Professionals skilled in tools like HubSpot, Marketo, or Salesforce often command higher salaries, especially with advanced technical skills and certifications.
More about Marketing Automation Developer jobs
What are the most commonly searched types of Marketing Automation Developer jobs? The most popular types of Marketing Automation Developer jobs are:
What job categories do people searching Marketing Automation Developer jobs look for? The top searched job categories for Marketing Automation Developer jobs are:
Marketing Automation Developer jobs near you
Infographic showing various Marketing Automation Developer job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $108,312 per year, or $52.1 per hour.
Marketing Automation Analyst

Marketing Automation Analyst

Swoon Staffing

Chicago, IL • Remote

$65/hr

Contractor

Medical, Dental, Vision

Posted 3 days ago

New

Job description

  • Location: Remote (U.S.) – EST preferred; CST also accepted
  • Schedule: 40 hours/week
  • Duration: 6-month contract
  • Start Date: August 10, 2026
  • Pay Rate: $65/hour


Requirements:

  • 5+ years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Contact Builder, and SQL
  • 2+ years of Salesforce Data Cloud experience (or another enterprise CDP), including audience creation and activation
  • Strong SQL skills with experience working with large relational datasets
  • Experience building customer segments, lifecycle marketing campaigns, and personalized customer journeys
  • Understanding of customer identity resolution, data modeling, and audience governance
  • Experience troubleshooting complex marketing automation and data integration issues
  • Experience working with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams
  • Strong analytical, problem-solving, and communication skills
  • Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus


Responsibilities:

  • Build and maintain Salesforce Data Cloud audiences, calculated insights, and customer segmentation
  • Validate audience counts, data accuracy, and activation readiness before campaign deployment
  • Configure Data Extensions using Salesforce Marketing Cloud
  • Develop and maintain SQL queries, automations, and campaign workflows
  • Build and optimize customer journeys using Journey Builder and Automation Studio
  • Perform end-to-end QA of audience eligibility, personalization logic, and campaign functionality
  • Monitor campaign performance and troubleshoot automation or data issues
  • Partner with Marketing Operations, Data Engineering, and MarTech teams to resolve technical issues
  • Document technical specifications, campaign configurations, and deployment processes
  • Support testing and implementation of new Salesforce Marketing Cloud and Data Cloud capabilities
  • Ensure compliance with governance standards, naming conventions, and change management processes