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Marketing Automation Developer Jobs (NOW HIRING)

Hp

Marketing Automation Engineer

Vancouver, WA · On-site

$83K - $127K/yr

... Developer, Consultant) strongly preferred Knowledge & Skills * Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder

Hancock Whitney Bank

Partner with Engineering, UX, Creative, Marketing, and Business Intelligence teams to deliver ... Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance ...

Paychex

Manager, Marketing Automation

Tempe, AZ

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

Rochester, NY

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

Rochester, NY · On-site

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

Cincinnati, OH

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

High Point, NC

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

Allentown, PA

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

Paychex

Manager, Marketing Automation

Phoenix, AZ

$87K - $137K/yr

Evolve team capabilities toward engineering, data, and AI skillsets * Recruits, selects, hires, and ... in marketing automation platforms (Marketo, Salesforce, etc.) * 2+ years in practical AI ...

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Marketing Automation Developer information

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$10

$52

$81

How much do marketing automation developer jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for marketing automation developer in the United States is $52.07, according to ZipRecruiter salary data. Most workers in this role earn between $40.38 and $59.86 per hour, depending on experience, location, and employer.

What is the difference between Marketing Automation Developer vs Email Marketing Specialist?

AspectMarketing Automation DeveloperEmail Marketing Specialist
CredentialsMarketing or IT certifications, knowledge of automation toolsMarketing certifications, email platform expertise
Work EnvironmentTech teams, marketing departments, automation platformsMarketing teams, email campaign platforms
Employer & IndustryDigital marketing agencies, e-commerce, tech firmsRetail, media, B2B companies
Search & ComparisonFocus on automation, technical skillsFocus on email campaigns, content

The main difference is that a Marketing Automation Developer designs and implements automated marketing workflows using various tools, while an Email Marketing Specialist focuses on creating and managing email campaigns. Both roles require marketing knowledge, but the Automation Developer has a stronger technical background, working closely with IT and marketing teams to optimize automation processes.

What does an automation developer do?

A marketing automation developer designs, builds, and maintains automated marketing systems that streamline campaigns and customer interactions. They typically work with tools like CRM platforms and marketing automation software, writing scripts or workflows to improve efficiency and engagement. Strong technical skills, including knowledge of APIs and data management, are essential for this role.

What are some common challenges faced by Marketing Automation Developers in managing multiple campaigns simultaneously?

Marketing Automation Developers often juggle several campaigns at once, which can make prioritization and organization challenging. Ensuring that automations work seamlessly across different segments, maintaining data accuracy, and troubleshooting integrations with CRM or analytics tools are frequent hurdles. Close collaboration with marketing strategists and content teams is essential to align technical implementations with campaign goals. Staying updated with evolving automation platforms and best practices also plays a key role in overcoming these challenges.

What are the key skills and qualifications needed to thrive as a Marketing Automation Developer, and why are they important?

To thrive as a Marketing Automation Developer, you need expertise in marketing automation platforms, coding skills (such as HTML, CSS, and JavaScript), and a solid understanding of digital marketing concepts, typically supported by a relevant degree or certifications. Familiarity with tools like Salesforce Marketing Cloud, HubSpot, Marketo, and data analytics systems is essential. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate with marketing teams and translate business needs into technical solutions. These skills are crucial to designing, deploying, and optimizing automated marketing campaigns that drive engagement and measurable results.

What is a Marketing Automation Developer?

A Marketing Automation Developer is a professional who designs, implements, and manages automated marketing campaigns using specialized software platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud. They work closely with marketing teams to create workflows, segment audiences, and ensure that campaigns are executed efficiently and effectively. Their responsibilities often include coding, integrating different systems, analyzing campaign performance, and troubleshooting technical issues to optimize marketing efforts. These developers play a crucial role in increasing marketing efficiency and driving lead generation through automation.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot, Marketo, or Salesforce, and skills in data analysis, campaign management, and technical troubleshooting.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. Senior marketing directors and specialized roles like marketing analytics managers can also command high compensation, especially with advanced skills in data analysis and marketing automation tools.

How much does a marketing automation specialist make?

A marketing automation specialist's salary typically ranges from $60,000 to $100,000 annually, depending on experience, location, and certifications. Professionals skilled in tools like HubSpot, Marketo, or Salesforce often command higher salaries, especially with advanced technical skills and certifications.
More about Marketing Automation Developer jobs
What are the most commonly searched types of Marketing Automation Developer jobs? The most popular types of Marketing Automation Developer jobs are:
What job categories do people searching Marketing Automation Developer jobs look for? The top searched job categories for Marketing Automation Developer jobs are:
Marketing Automation Developer jobs near you
Infographic showing various Marketing Automation Developer job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $108,312 per year, or $52.1 per hour.
Staff Marketing Automation Developer

Staff Marketing Automation Developer

National Debt Relief, LLC.

Remote

$132K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Overview
National Debt Relief is seeking a highly skilled and strategic Staff Marketing Automation Developer who is passionate about building modern, scalable customer engagement experiences. In this role, you will leverage your deep expertise in marketing automation platforms, data integrations, and messaging architecture to design, develop, and optimize lifecycle communications across multiple channels. Working closely with senior technical leaders and cross-functional teams, you will help shape the future of our customer messaging ecosystem by modernizing platform capabilities, defining development standards, influencing migration strategy, and supporting the evolution of a more event-driven, customer-centric engagement model. The successful candidate will be a technical leader, innovative problem solver, and collaborative partner who thrives in a fast-paced environment while driving platform transformation, implementation excellence, and long-term scalability.
Responsibilities
  • Own day-to-day marketing automation platform operations, with a strong focus on Braze. Keep our messaging ecosystem healthy, reliable, performant, and scalable across email, SMS, push, and in-app channels.
  • Help shape our platform strategy. Contribute to the evaluation of our marketing automation tooling and, should we pursue or continue a migration, lead the technical strategy, architecture, data mapping, journey re-platforming, QA, and cutover planning with minimal disruption to live customer messaging.
  • Define technical and architectural standards for Braze and adjacent messaging systems, including data models, attributes, events, segments, Canvas design, API integrations, identity resolution, subscription management, personalization, and event-triggered messaging.
  • Build, optimize, and maintain campaigns and automations in Braze, including Canvas flows, audience segmentation, dynamic content, Liquid personalization, connected content, experimentation, and multi-channel orchestration.
  • Translate existing SFMC journeys, data extensions, automations, and personalization logic into Braze-native solutions where applicable, ensuring parity, scalability, and improved maintainability.
  • Partner with data, engineering, product, lifecycle, and marketing teams to design reliable event streams, customer attributes, audience syncs, and integration patterns between Braze, CRM, CDP, data warehouse, and internal systems.
  • Champion deliverability, compliance, and quality across messaging channels, including email authentication, list hygiene, preference management, rendering and QA, suppression logic, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and other applicable requirements.
  • Mentor and grow developers and marketing automation practitioners through code review, documentation, technical standards, pairing, and best-practice guidance.

Qualifications
Education/Experience:
  • Bachelor's degree in related field preferred.
  • 8 years of experience in marketing automation, lifecycle marketing technology, or martech engineering, with demonstrated technical leadership as a tech lead, lead engineer, architect, or senior IC driving platform standards.
  • Deep hands-on experience with Braze, including Canvas, Campaigns, Segments, Currents, Catalogs, Liquid, Connected Content, subscription groups, custom attributes, custom events, and API-triggered messaging.
  • Proven experience building multi-channel customer journeys across email, SMS, push, and in-app or content cards, with a strong understanding of how to design scalable, event-driven messaging programs.
  • Experience migrating, re-platforming, or translating campaigns and journeys between marketing automation platforms, especially from Salesforce Marketing Cloud to Braze or a similar modern engagement platform.
  • Experience mentoring developers or marketing operations team members and setting technical standards for campaign development, QA, documentation, and release management.
  • Preferred Experience:
    • Hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, MobileConnect/MobilePush, Contact Builder, data extensions, AMPscript, and SQL.
    • Experience translating SFMC constructs such as journeys, automations, data extensions, synchronized data sources, AMPscript personalization, and SQL segmentation into Braze-native architecture.
    • Familiarity with CDPs such as Segment, mParticle, or Salesforce CDP, and data warehouses such as Snowflake, BigQuery, or Redshift.
    • Experience with Braze Currents, Snowflake data sharing, reverse ETL tools, webhook integrations, or real-time event streaming.
    • Experience designing experimentation frameworks, holdout strategies, lifecycle measurement, and channel performance reporting within Braze or a connected analytics environment.
    • Experience with additional marketing automation platforms such as Iterable, Klaviyo, Adobe Campaign, or HubSpot, with the ability to translate concepts across tools.

Required Skills/Abilities:
  • Strong email development skills, including hand-coded responsive HTML/CSS, modular templates, dynamic personalization, rendering QA, and accessibility-aware email practices.
  • Solid grasp of API-driven integrations, SDK/event instrumentation concepts, webhook-based workflows, REST APIs, data flows, and how Braze connects to a broader data ecosystem such as CRM, CDP, data warehouse, and internal services.
  • Strong understanding of customer identity, user profile design, event taxonomy, attribute governance, audience segmentation, and lifecycle messaging architecture.
  • Strong understanding of email deliverability, authentication, preference management, consent, suppression logic, and messaging compliance.

National Debt Relief Role Qualifications:
  • Computer competency and ability to work with a computer.
  • Prioritize multiple tasks and projects simultaneously.
  • Exceptional written and verbal communication skills.
  • Punctuality expected, ready to report to work on a consistent basis.
  • Attain and maintain high performance expectations on a monthly basis.
  • Work in a fast-paced, high-volume setting.
  • Use and navigate multiple computer systems with exceptional multi-tasking skills.
  • Remain calm and professional during difficult discussions.
  • Take constructive feedback.
  • Available for full-time position.

Compensation Information
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $132,500.00 to $155,000.00
About National Debt Relief
National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.
Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.
Want to learn more about who we are? Connect with us on social!
Benefits
National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.
Our extensive benefits package includes:
  • Generous Medical, Dental, and Vision Benefits
  • 401(k) with Company Match
  • Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
  • 12 weeks Paid Parental Leave
  • Pre-tax Transit Benefits
  • No-Cost Life Insurance Benefits
  • Voluntary Benefits Options
  • ASPCA Pet Health Insurance Discount
  • Wellness Incentive Program

National Debt Relief is a certified Great Place to Work®!
National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
For information about our Employee Privacy Policy, please see here
For information about our Applicant Terms, please see here
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