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Marketing Associate Jobs in Springfield, PA (NOW HIRING)

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Marketing Associate information

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$25K

$47.8K

$68.9K

How much do marketing associate jobs pay per year?

As of Sep 2, 2026, the average yearly pay for marketing associate in Springfield, PA is $47,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,600.00 and $54,700.00 per year, depending on experience, location, and employer.

What does a marketing associate do?

A Marketing Associate supports the marketing team by helping to develop and implement marketing strategies, campaigns, and materials. Their tasks often include conducting market research, analyzing consumer data, coordinating events, managing social media accounts, and assisting with the creation of promotional content. They play an important role in ensuring marketing projects run smoothly and are completed on time. This entry-level position is ideal for those looking to gain experience and build a career in marketing.

What are the key skills and qualifications needed to thrive as a marketing associate, and why are they important?

To thrive as a Marketing Associate, you need a solid grasp of marketing principles, data analysis, and content creation, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with tools like Google Analytics, social media management platforms, and CRM systems is highly beneficial. Strong communication, creativity, and organizational skills help you collaborate effectively and adapt to fast-changing campaigns. These competencies are essential for executing successful marketing strategies and driving measurable business results.

How does a marketing associate typically collaborate with other departments within a company?

Marketing Associates frequently work cross-functionally, collaborating with teams such as sales, product development, and design to execute campaigns and support business objectives. They may coordinate with the sales team to align messaging and gather customer insights, or work alongside the design team to produce visually compelling promotional materials. This role often requires strong communication and project management skills to ensure that marketing initiatives are consistent and integrated across departments, helping to drive overall company success.

What is the difference between Marketing Associate vs Marketing Coordinator?

AspectMarketing AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentOffice setting, supporting marketing campaigns and researchOffice setting, coordinating marketing activities and events
Employer & Industry UsageCommon in advertising, retail, and corporate sectorsCommon in advertising, retail, and corporate sectors
Search & Comparison IntentUnderstanding entry-level marketing roles and responsibilitiesDistinguishing roles involving campaign coordination and execution

The main difference between a Marketing Associate and a Marketing Coordinator lies in their focus. Marketing Associates typically support research and campaign development, while Marketing Coordinators handle the organization and execution of marketing activities. Both roles require similar educational backgrounds and are found in similar industries, but their day-to-day tasks differ slightly, with Coordinators often managing logistics and timelines.

Is a marketing associate an entry-level job?

A marketing associate position is typically considered an entry-level role suitable for candidates with a bachelor's degree in marketing, communications, or related fields. It often involves tasks such as market research, content creation, and campaign support, with opportunities to develop skills in digital marketing tools and analytics. Many employers offer on-the-job training for new hires without extensive experience.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, brand strategist, and market research analyst. These roles often require skills in communication, data analysis, and familiarity with marketing tools like SEO and social media platforms.

What can I do with an associate in marketing?

A marketing associate can pursue roles such as marketing coordinator, social media specialist, or brand assistant. These positions involve tasks like market research, content creation, and campaign support, often requiring skills in digital tools and communication. An associate degree provides a foundation for entry-level marketing jobs and opportunities for advancement with experience and additional training.
More about Marketing Associate jobs

What are the most commonly searched types of Marketing jobs in Springfield, PA?

The most popular types of Marketing jobs in Springfield, PA are:

What job categories do people searching Marketing Associate jobs in Springfield, PA look for?

The top searched job categories for Marketing Associate jobs in Springfield, PA are:

What cities near Springfield, PA are hiring for Marketing Associate jobs?

Cities near Springfield, PA with the most Marketing Associate job openings:

Marketing Associate jobs near you
Infographic showing various Marketing Associate job openings in Springfield, PA as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $47,833 per year, or $23 per hour.

Associate Director, Digital Marketing Analytics

CMI Media Group

Cherry Hill, NJ

Full-time

Re-posted 6 days ago

Job description

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics
 
Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.
 
In this role, you will:
  • Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
  • Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
  • Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
  • Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
  • Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.
Do you have the right skills?
  • Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
  • Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.
Why CMI Media Group?
At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
 
  • Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
 
Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!