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Digital Marketing Associate Jobs in Springfield, PA

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Digital Marketing Associate information

See Springfield, PA salary details

$28.3K

$58.2K

$104.2K

How much do digital marketing associate jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital marketing associate in Springfield, PA is $58,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,100.00 and $67,000.00 per year, depending on experience, location, and employer.

What is a digital marketing associate?

Digital marketing associates create and execute effective online marketing and advertising campaigns. Additional duties vary depending on the client, but often include implementing social media strategies, creating blog posts, and working as part of a team. Experience with search engine optimization (SEO) is a must to help a client’s website rank well on Google and other search engines. Digital marketing associates need strong business, communication, and marketing skills to succeed in this career. They also need a proven track record of successful results from SEO and social marketing campaigns.

What are some common challenges digital marketing associates face when managing multiple campaigns simultaneously?

Digital Marketing Associates often juggle multiple campaigns across various digital channels, which can lead to challenges in prioritization, time management, and maintaining consistent messaging. Balancing deadlines and adapting to shifting priorities—such as sudden changes in client goals or market trends—requires strong organizational skills and the ability to quickly analyze campaign performance data. Collaborating with designers, copywriters, and other marketing professionals is essential, so clear communication and teamwork are key to ensuring campaigns run smoothly and meet their objectives.

What is the difference between Digital Marketing Associate vs Content Marketing Specialist?

AspectDigital Marketing AssociateContent Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentMarketing agencies, corporate marketing teams, e-commerce companiesContent creation teams, marketing agencies, corporate marketing departments
Employer & Industry UsageUsed across various industries for digital campaignsFocused on content strategy and creation within marketing teams
Common Search & ComparisonOften compared for entry-level digital marketing rolesCompared for content-focused marketing roles

The Digital Marketing Associate and Content Marketing Specialist roles share similar educational backgrounds and work environments, often overlapping in digital marketing teams. However, the associate focuses on executing digital campaigns, including social media, SEO, and paid ads, while the content specialist emphasizes creating and managing content strategies. Both roles are essential in modern marketing but serve different core functions within the digital marketing ecosystem.

Is a digital marketing associate highly paid?

Digital marketing associates typically earn entry-level to mid-range salaries, with pay varying based on experience, location, and industry. While some positions offer competitive wages, they are generally not considered highly paid compared to senior marketing or specialized roles. Developing skills in analytics, SEO, and advertising tools can improve earning potential.

What does a digital marketing associate do?

A digital marketing associate supports online marketing campaigns by creating content, managing social media accounts, analyzing data, and optimizing digital advertising efforts. They often use tools like Google Analytics and social media platforms and may require skills in SEO, content creation, and data analysis to improve brand visibility and engagement.

What does an entry level digital marketing associate do?

An entry-level digital marketing associate supports marketing campaigns by creating content, managing social media accounts, and analyzing data using tools like Google Analytics. They assist with email marketing, SEO efforts, and basic advertising tasks while gaining experience in digital marketing strategies and industry software. This role often requires strong communication skills and familiarity with digital platforms.
More about Digital Marketing Associate jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, PA?

The most popular types of Digital Marketing jobs in Springfield, PA are:

What job categories do people searching Digital Marketing Associate jobs in Springfield, PA look for?

The top searched job categories for Digital Marketing Associate jobs in Springfield, PA are:

What cities near Springfield, PA are hiring for Digital Marketing Associate jobs?

Cities near Springfield, PA with the most Digital Marketing Associate job openings:

Digital Marketing Associate jobs near you
Infographic showing various Digital Marketing Associate job openings in Springfield, PA as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,195 per year, or $28 per hour.

Urban Outfitters Digital Marketing Associate

Urban Outfitters, Inc.

Philadelphia, PA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

URBN rating

6.7

Company rating: 6.7 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

32nd of 104 rated fashion retailers

Job description

Urban Outfitters is seeking a skilled and detail-oriented Digital Marketing Associate to join our dynamic Outbound marketing team. The ideal candidate will be responsible for creating and optimizing email campaigns, ensuring they are visually appealing, responsive, and meet the highest industry standards. You will work closely with designers, marketers, and other developers to bring email marketing strategies to life.


  • Email & Channel Development: Build, test, and deploy responsive, visually appealing HTML emails for a variety of email marketing campaigns (potential for expansion into other digital channels).
  • Email Optimization: Ensure emails are optimized for all devices and email clients (e.g., Outlook, Gmail, mobile, etc.) with a focus on seamless user experiences.
  • Coding & Scripting: Write clean, maintainable HTML, CSS, and JavaScript for email templates, using industry best practices for email rendering.
  • Email Automation: Integrate email templates into automation platforms (e.g., Mailchimp, Salesforce, HubSpot, Bluecore) and support the setup of automated workflows.
  • A/B Testing: Conduct tests to improve email deliverability, open rates, and click-through rates, and analyze the results for continuous optimization.
  • Email & Channel Performance Analytics: Collaborate with the marketing team to analyze email campaign metrics and suggest improvements.
  • Cross-Department Collaboration: Work with graphic designers and content creators to ensure email content is aligned with brand standards.
  • Troubleshooting: Troubleshoot issues related to email rendering, deliverability, and platform compatibility.

  • Experience: 2+ years of experience in email development or a related role, with a portfolio showcasing your email development skills.
  • Technical Skills:
    • Proficiency in HTML, CSS, and JavaScript for email templates.
    • Experience with Salesforce Marketing Cloud and/or Bluecore.
    • Experience with responsive email design techniques.
    • Understanding of email deliverability and inbox placement best practices.
  • Attention to Detail: Strong attention to detail and ability to ensure quality and consistency across campaigns.
  • Problem Solving: Strong troubleshooting skills and the ability to resolve issues with cross-client email rendering.
  • Analytical Mindset: Ability to analyze email performance data and use insights to optimize future campaigns.
  • Communication Skills: Excellent written and verbal communication skills.

#LI-HP1 


URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits


URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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