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Digital Marketing Manager Jobs in Springfield, PA

Kosmos

Digital Marketing Manager

Wilmington, DE · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Wilmington, DE · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Centellic

Marketing Operations Manager

Philadelphia, PA · On-site

$70K - $75K/yr

This is an ideal opportunity for someone with 3-5 years of digital marketing or marketing operations experience who enjoys managing multiple projects, working with marketing databases, leveraging ...

My Ace Healthcare

Marketing Manager

Wilmington, DE · On-site

$15 - $30/hr

Position Summary: The Marketing Manager will be responsible for developing and implementing ... Oversee digital marketing efforts, including social media, website content, newsletters, and online ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Springfield, PA

Digital Marketing Manager information

See Springfield, PA salary details

$34.4K

$82.8K

$130.7K

How much do digital marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital marketing manager in Springfield, PA is $82,750.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,600.00 and $94,300.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, PA?

The most popular types of Digital Marketing jobs in Springfield, PA are:

What cities near Springfield, PA are hiring for Digital Marketing Manager jobs?

Cities near Springfield, PA with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Springfield, PA as of June 2026, with employment types broken down into 95% Full Time, 4% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $82,750 per year, or $39.8 per hour.

Digital Marketing Manager

The Faulkner Automotive Group

Trevose, PA • Hybrid

Full-time

Re-posted 20 days ago

Job description

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60+ Best Places to Work Awards.

Digital Marketing Manager Job Overview 

The Digital Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. This role blends strategic oversight with hands-on execution and partner management, ensuring that marketing efforts translate into measurable business outcomes. 

This individual will lead initiatives that enhance digital retailing capabilities, improve website conversion performance, and optimize the customer journey from online engagement through dealership interaction. The Marketing Manager will work closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with goals and evolving digital consumer experiences. 

Digital Marketing Manager Essential Duties and Responsibilities:

- Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs. 

- Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results. 

- Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages. 

- Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience. 

- Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI. 

- Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making. 

- Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture. 

- Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities. 

- Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience. 

- Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior. 

Schedule: Hybrid Role with Days in Office in Trevose

Tools & Technology Environment 

The Digital Marketing Manager will be expected to leverage and optimize a range of platforms, including but not limited to: 

- Website & Digital Retailing Platforms (e.g., Roadster, Dealer.com, OEM platforms) 

- CRM & DMS Systems (e.g., CDK, VinSolutions, or similar) 

- Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager, Tableau, Iterable/SFMC) 

- Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces) 

- Call tracking, chat, and lead management tools 

- Microsoft Office Suite and reporting tools 

Qualifications & Requirements 

 Education: 

- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field required 

 Experience: 

- 5-8+ years of experience in digital or performance marketing 

- Experience managing external agencies or marketing partners with accountability for results 

- Experience in automotive, retail, or high-volume lead generation environments strongly preferred 

- Prior experience leading or mentoring team members 

Skills & Competencies: 

- Strong strategic mindset with the ability to translate data into actionable marketing decisions 

- Deep understanding of digital advertising, lead generation, and conversion optimization 

- Familiarity with digital retailing tools and evolving automotive customer journeys 

- Strong analytical and problem-solving skills with a focus on measurable outcomes 

- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels 

- Strong organizational skills with the ability to manage multiple initiatives simultaneously 

- Ability to balance strategic leadership with hands-on execution

About Faulkner

The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.

Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.

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