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Marketing Assistant Jobs in Silver Spring, MD (NOW HIRING)

MTM LLC

Assistant Marketing Manager

Reston, VA · On-site

$40K/yr

The Director of Field Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts for our home ...

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All JobsMarketing JobsMarketing Assistant JobsMarketing Assistant Jobs in Silver Spring, MD

Marketing Assistant information

See Silver Spring, MD salary details

$23.8K

$47K

$61.5K

How much do marketing assistant jobs pay per year?

As of Aug 13, 2026, the average yearly pay for marketing assistant in Silver Spring, MD is $46,981.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $52,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing assistant, and why are they important?

To thrive as a Marketing Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor’s degree in marketing or a related field. Familiarity with digital marketing tools, social media platforms, content management systems (CMS), and analytics software like Google Analytics is typically required. Excellent communication, creativity, and attention to detail are crucial soft skills that help you excel in this role. These skills and qualities are important because they enable you to efficiently support marketing campaigns, maintain brand consistency, and contribute to overall team success.

What are some common challenges faced by marketing assistants, and how can they effectively manage them?

Marketing Assistants often juggle multiple projects with tight deadlines, making time management a key challenge. They also need to adapt quickly to changing campaign priorities and feedback from various teams, such as sales and creative. To succeed, it's helpful to maintain clear communication with supervisors, stay organized with task management tools, and proactively seek clarification when priorities shift. Building strong relationships with team members also supports smoother collaboration and helps resolve issues more efficiently.

What is a marketing assistant?

Marketing assistants are entry-level professionals who support the marketing team with administrative and operational tasks. They help coordinate marketing campaigns, conduct market research, manage social media accounts, organize promotional events, and assist with creating marketing materials. Their role is essential for ensuring that marketing projects run smoothly and deadlines are met. Marketing assistants often gain valuable experience that can lead to more advanced positions in marketing.

How much do you get paid as a marketing assistant?

The average salary for a marketing assistant typically ranges from $35,000 to $50,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages. Salaries often include benefits such as health insurance and paid time off.

What is the difference between Marketing Assistant vs Marketing Coordinator?

AspectMarketing AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, handles administrative tasks, assists with content creationCoordinates marketing projects, manages schedules, oversees campaign execution
Required SkillsBasic marketing knowledge, communication skills, organizational abilitiesProject management, communication, strategic planning
ExperienceEntry-level or 1-2 years in marketing2+ years, more involved in campaign management
Work EnvironmentOffice setting, supporting marketing teamOffice or remote, managing multiple projects

While both roles support marketing efforts, a Marketing Assistant typically handles administrative and support tasks, whereas a Marketing Coordinator manages specific campaigns and project coordination. The Coordinator role often requires more experience and strategic involvement, making it a step up in responsibility.

What qualifications do you need for a marketing assistant?

A marketing assistant typically needs a high school diploma or equivalent, with many employers preferring a bachelor's degree in marketing, communications, or a related field. Strong communication skills, familiarity with marketing tools and social media platforms, and basic knowledge of data analysis are also important qualifications.

What does a marketing assistant do?

A marketing assistant is a valuable asset to any marketing team. A marketing assistant helps plan and develop web and print campaigns to drive traffic to website or stores and increase brand awareness. They assist in building sales strategies, promotional marketing, and traditional media advertisements. They work with web analytic tools to monitor user visits and track trends. Marketing assistants will collaborate with their teammates and sales personnel to create sales materials and presentations.

More about Marketing Assistant jobs

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Cities near Silver Spring, MD with the most Marketing Assistant job openings:

Marketing Assistant jobs near you
Infographic showing various Marketing Assistant job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $46,981 per year, or $22.6 per hour.

Performance Marketing Assistant Manager - CGSS

Live! Casino and Hotel Maryland

Hanover, MD • On-site, Remote

$70K/yr

Full-time

Medical, Retirement

Posted 15 days ago

Job description

Min CompensationUSD $51,273.00/Yr.Max CompensationUSD $70,721.00/Yr.Overview

Why We Need Your Talents:

Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We're one of the most successful regional gaming and hospitality companies in the country and need a Performance Marketing Assistant Manager to help our business units unlock more growth. You'll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming, entertainment, and restaurants. You'll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We'll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices. 

This position requires in-depth knowledge of search best practices: building paid campaigns, A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We're also looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis. You'll also keep up with current AI trends and apply optimizations in our paid and organic strategies.  This is a highly visible role where the Performance Marketing Assistant Manager will work closely with corporate and multi-property departments, vendors, and agency partners. You'll be based out of our Maryland or Philadelphia location but often work remotely. 

Responsibilities

Where You'll Make an Impact:

  • Paid Search  

    • Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management. 
    • Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. 
    • Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly. 
    • Assist in paid search campaign strategies and testing projects. 
    • Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed. 
    • Pull weekly campaign reports and analyze campaign highlights and action items. 
    • Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis. 
    • Contribute to monthly marketing best practices presentations and quarterly digital agency reviews. 
    • Coordinate with digital media agencies as needed. 
    • Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities. 

    SEO 

    • Support Sr. Digital Marketing Manager with SEO projects. 
    • Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features. 
    • Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4. 
    • Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis. 
    • Mentor teams on SEO best practices, update on industry news and identify learning opportunities. 

    AI Search 

    • Support the Sr. Digital Marketing Manager with AI optimization projects. 
    • Measure AI performance using AI tools. 
    • Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores. 
    • Mentor teams on AIO best practices

Skills to Help You Succeed:

  • Passion for data analysis and creative thinking 
  • High level of attention-to-detail 
  • Ability to work in a fast-paced environment, multi-task and stay organized 
  • Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data 
  • Excellent presentation and communication skills  
  • Proficient in Google Ads Editor and Excel 
  • Working knowledge of Microsoft Office Suite including PowerPoint, Word, and Outlook 
Qualifications

Must-Haves:

  • Education 
  • A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience 
  • Google Ads Certification is a plus 
  • Proficient in Google Analytics 4, Certification is a plus 
  • Experience  
  • 2 - 3 years managing search campaigns for a business or agency 
  • 2 - 4+ years total work experience in a business or agency setting 
  • Experience independently managing paid search campaigns from soup to nuts 
  • Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required 
  • Working knowledge of Google Ads Editor is a plus 
  • Data (formerly Looker) Studio knowledge is a plus  
  • Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus. 
  • Experience with Sitecore is a plus 
  • Understanding of Schema a plus 
  • Understanding of web analytics methodology and strategies 
  • Proficient with Monday.com, or other project management tools 
  • Hospitality/Gaming industry experience a plus but not required 
  • Supervisory experience preferred but not required 
  • Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities 

Physical Requirements:

  • Ability to: 
  • Occasionally stand for extended periods of time 
  • Reach for specific objects at short distances in local working area 
  • Sit 80% of the time 
  • Use of stairs and elevators 
What We Offer

Perks We Offer You

  • Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
  • Generous retirement savings options are available. 
  • Free uniforms
  • Free parking
  • Discounted meals
  • Service and Attendance bonuses
  • Tuition reimbursement
  • Discounts on hotels, theme parks, travel, and more!

 

 

Life at Live!

  • 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
  • Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.
Employment Type: FULL_TIME

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