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Marketing Analytics Manager Jobs in Delaware (NOW HIRING)

Citigroup, Inc.

Marketing Lead Analyst

Wilmington, DE · On-site

$114K - $172K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strong background in program management, analytics, and process reconciliation. * Demonstrated ... Marketing Job Family: Marketing Program Management Time Type: Full time Primary Location:

G Fedale General Contractors

Marketing Manager

Wilmington, DE · On-site

$75K - $90K/yr

  • Medical

  • Retirement

  • PTO

Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand- level teams to align lead flow with appointment goals and capacity.

Barclays

Loyalty Marketing Manager

Wilmington, DE

Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns. * Management of the ...

FocusKPI

Marketing Operations Analyst

Middletown, DE · On-site

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

FocusKPI

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

FocusKPI

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

FocusKPI

Marketing Operations Analyst

Newark, DE · On-site

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

FocusKPI

Marketing Operations Analyst

Dover, DE · On-site

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

FocusKPI

Marketing Operations Analyst

Smyrna, DE · On-site

Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment * Proficiency in SQL for data manipulation and analysis. Comfortable with ...

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Showing results 21-40

All JobsMarketing Analytics JobsMarketing Analytics Manager JobsMarketing Analytics Manager Jobs in Delaware

Marketing Analytics Manager information

See Delaware salary details

$36.5K

$94.9K

$143.6K

How much do marketing analytics manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for marketing analytics manager in Delaware is $94,889.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,100.00 and $111,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing analytics manager?

To thrive as a Marketing Analytics Manager, you need expertise in data analysis, marketing strategy, and statistical modeling, often supported by a bachelor’s or master’s degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Tableau, SQL, and marketing automation platforms—as well as certifications such as Google Analytics or Digital Marketing Analytics—are highly valued. Strong communication, leadership, and problem-solving skills are essential soft skills for effectively translating data insights to both technical and non-technical stakeholders. These competencies enable managers to drive informed marketing decisions, optimize campaigns, and demonstrate the value of marketing initiatives to their organization.

What does a typical day look like for a marketing analytics manager?

A typical day for a Marketing Analytics Manager involves gathering and analyzing marketing data, preparing reports that summarize performance metrics, and providing actionable insights to inform strategy. You may collaborate closely with marketing, sales, and product teams to identify key opportunities for growth and help optimize campaigns in real-time. Regular tasks also include presenting data-driven recommendations to leadership, managing dashboards, and staying updated on the latest analytics tools and trends. The environment is dynamic, with a mix of independent analysis and cross-functional teamwork. This role challenges you to blend technical expertise with business acumen, making each day varied and impactful.

What does a marketing analytics manager do?

A Marketing Analytics Manager analyzes marketing data to measure performance, identify trends, and optimize strategies. They use tools like Google Analytics, SQL, and BI platforms to track key metrics such as customer acquisition, conversion rates, and ROI. Their role involves collaborating with marketing teams to provide data-driven insights that improve campaign effectiveness and business growth.

What are the most commonly searched types of Marketing Analytics jobs in Delaware?

The most popular types of Marketing Analytics jobs in Delaware are:

What are popular job titles related to Marketing Analytics Manager jobs in Delaware?

For Marketing Analytics Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Marketing Analytics Manager jobs in Delaware look for?

The top searched job categories for Marketing Analytics Manager jobs in Delaware are:

What cities in Delaware are hiring for Marketing Analytics Manager jobs?

Cities in Delaware with the most Marketing Analytics Manager job openings:

Marketing Analytics Manager jobs near you
Infographic showing various Marketing Analytics Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $94,889 per year, or $45.6 per hour.

Manager, Digital Customer Analytics & Insights

Sallie Mae Bank

Newark, DE • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

When you join Sallie Mae, you become a champion for all students.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
What You'll Contribute
As a Digital Customer Analytics & Insights manager, you will own digital application funnel and customer journey analytics to accelerate business growth, optimize performance, and improve customer experiences.
You will lead analytical initiatives in partnership with Product and Marketing teams to deepen understanding of the customer journey across multiple flows and identify opportunities to improve efficiency, engagement, and decision-making across the organization.
You would also partner with Brand team to conduct NPS survey and NPS reporting.
What You'll Do
  • Conduct deep-dive digital analytics to understand customer behavior drivers, funnel drop-offs, channel performance, and segmentation opportunities across digital journey
  • Partner with Product and Marketing teams to define digital measurement strategies, ensuring accurate tracking of customer interactions, key events, and funnel milestones across digital touchpoints
  • Lead A/B testing agenda for digital journey to identify friction points and improve customer experience
  • Own NPS survey analytics in partnership with Brand team, ensuring appropriate analytics to report franchise-level NPS scores, and interpretation of internal and external factors affecting NPS scores
  • Develop models and forecasts to support business planning and decision-making.
  • Present findings and recommendations to senior leadership to influence strategic decision-making.
  • Collaborate with cross-functional teams to understand business objectives and provide insights to inform business strategies.
  • Ensure data integrity and accuracy by monitoring data sources and implementing quality control processes.
  • Develop digital performance reporting and dashboards to monitor funnel health, experimentation outcomes, and key digital engagement metric.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you have
Minimum: education, skills and experience required.
  • Bachelor's degree in mathematics, statistics, economics, computer science, or related field.
  • 5+ years of experience in analytics, with at least 2 years of experience managing cross-functional projects.
  • Strong experience with SAS, SQL, Python, R, or other programming languages
  • Demonstrated ability to lead and manage projects and deliver high-quality analytics outputs.
  • Excellent communication skills, with the ability to present complex data in a clear and concise manner to stakeholders at all levels of the organization.
  • Strong problem-solving and critical thinking skills.
  • Demonstrated ability to work collaboratively across departments and functions.
  • Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Preferred:
  • Master's degree in mathematics, statistics, economics, computer science, or related field
  • Strong experience with digital analytics, including Adobe Analytics, to analyze web and app customer behavior, funnels, and conversion performance
  • Demonstrated experience in financial services, e-commerce, retail or consulting is preferred
  • Experience using GenAI for reporting and business analysis.

The Americans with Disabilities Act
The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
Feeling your best helps you do your best:
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).
  • Competitive base salaries
  • Bonus incentives
  • Generous PTO, Floating Holidays and 12 Federal Holidays observed
  • Support for financial-well-being and retirement 401k with employer match
  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
  • Employer paid short-term/long-term disability and basic life insurance
  • Flexible hybrid working arrangements.
  • Paid parental leave and adoption reimbursement programs
  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
  • Tuition Reimbursement and Family Scholarship Programs
  • Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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