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DealerOn

Digital Advertising Consultant

$41K - $57K/yr

About DealerOn We are an online marketing company providing website and agency services to ... The Digital Advertising Consultant will manage and optimize multi-channel advertising campaigns for ...

DealerOn

Sr Digital Advertising Consultant

$50K - $72K/yr

About DealerOn We are an online marketing company providing website and agency services to ... The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer ...

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How much do marketing advertising consultant jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for marketing advertising consultant in the United States is $37.81, according to ZipRecruiter salary data. Most workers in this role earn between $32.69 and $44.95 per hour, depending on experience, location, and employer.

What is a marketing advertising consultant?

Marketing Advertising Consultants are professionals who help businesses create and implement effective marketing and advertising strategies to promote their products or services. They analyze market trends, identify target audiences, and recommend the best channels and tactics for reaching potential customers. Their goal is to maximize a company's visibility and return on investment through tailored marketing campaigns. Consultants may work independently or as part of an agency, providing expertise in areas such as digital marketing, branding, media planning, and campaign performance analysis.

How does a marketing advertising consultant typically collaborate with clients and internal teams to develop effective campaigns?

Marketing Advertising Consultants work closely with clients to understand their brand, target audience, and business objectives. They often facilitate meetings to gather insights and present campaign strategies, ensuring that client feedback is integrated throughout the process. Internally, they coordinate with creative, digital, and analytics teams to translate client goals into actionable advertising campaigns, monitor performance, and make data-driven adjustments. This role requires strong communication skills and adaptability to manage multiple projects and stakeholders simultaneously.

What are the key skills and qualifications needed to thrive as a marketing advertising consultant, and why are they important?

To thrive as a Marketing Advertising Consultant, you need expertise in market research, campaign strategy, and brand positioning, often supported by a degree in marketing or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and advertising systems such as Google Ads or Facebook Ads Manager is essential. Strong communication, creativity, and client management skills set top consultants apart by enabling them to build trust and deliver tailored solutions. These abilities are crucial for driving successful campaigns, achieving client goals, and staying competitive in a fast-evolving industry.

What is the difference between Marketing Advertising Consultant vs Marketing Coordinator?

AspectMarketing Advertising ConsultantMarketing Coordinator
CredentialsTypically requires a bachelor’s degree in marketing, advertising, or related field; certifications like Google Ads or HubSpot are commonUsually holds a bachelor’s degree in marketing, communications, or related area; certifications are optional
Work EnvironmentWorks independently or with agencies, often on client projects, focusing on strategy and campaign developmentWorks within marketing teams, coordinating activities, events, and campaigns across departments
Employer & Industry UsageEmployed by marketing agencies, consulting firms, or as freelancers in various industriesEmployed by companies across industries, often within the marketing or communications departments

While both roles involve marketing efforts, a Marketing Advertising Consultant primarily focuses on developing and advising on advertising strategies for clients, often working independently or with agencies. In contrast, a Marketing Coordinator handles the execution and coordination of marketing activities within a company, ensuring campaigns run smoothly. Understanding these differences helps clarify career paths and employer expectations.

How much do marketing advertising consultants make?

Marketing advertising consultants typically earn between $50,000 and $100,000 annually, depending on experience, location, and client base. Senior or specialized consultants with extensive portfolios can earn higher salaries or fees. Compensation may also include project-based payments or retainer agreements.
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What job categories do people searching Marketing Advertising Consultant jobs look for?

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Marketing Advertising Consultant jobs near you
Infographic showing various Marketing Advertising Consultant job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $78,642 per year, or $37.8 per hour.

Marketing Coordinator

Berkshire Hathaway Automotive

Irving, TX • On-site

$39K - $53K/yr

Full-time

Medical, Dental, Retirement, PTO

Re-posted 3 days ago

Berkshire Hathaway Automotive rating

5.3

Company rating: 5.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

138th of 155 rated car dealerships

Job description

Overview:

This position requires a self-motivated, detail-conscious administrative assistant who will support the administrative duties and marketing account management of Berkshire Hathaway Automotive affiliated dealerships and the Advertising Consultants.

BENEFITS:

  • Fast paced work environment
  • Paid training and development
  • Career growth opportunities
  • Medical and dental coverage available after 2 month period
  • Paid vacation and holidays
  • 401(k) with company match

Essential Responsibilities And Duties:

  • Assist to pull and collect media performance reports such as CRM traffic reports, Call Measurement Reports, Website Analytics, and radio, television and cable web traffic reports associated media promotions, etc.
  • Assist all Advertising Consultants on the Marketing budgets, such as adding flight dates to calendars and media production deadlines
  • Project request support as needed for Advertising Consultants while they are traveling
  • General follow up and management of projects in progress such as eBlasts, artwork, information requests, and Workamajig entry
  • Help with getting final approvals on eNewsletters and eBlasts from the point person at the dealership
  • Assist in the trafficking of radio and TV/cable spots for Advertising Consultants as needed
  • Assist to work with Account Analyst to maintain and update marketing and other reports for Advertising Consultants
  • Assist Advertising Consultants with special projects including filing, creation of sales campaign one pagers, proposals, research on competitive advertising and other duties assigned
  • On behalf of the Advertising Consultants, coordinate the assignment of Call Measurement numbers, and other tracking codes to measure response for dealerships
  • Assist with co-op documentation for media buys and provide clients and marketing managers with support as required
  • Assist with vendor sourcing as needed
  • Maintain account management files including client and contract files as needed
  • Assist with event management as assigned
  • Support Director of Marketing on various assignments and meeting preparation
  • Occasional dealership visits to have an understanding of the Marketing/Advertising Consultant role
  • Assist in pulling and completing CSI reporting on a monthly basis

Qualification Requirements:

Education And/Or Experience:

  • Bachelor’s Degree in (B.A or B.S.) Broadcasting/ Communications, Advertising, Public Relations or related field
  • Proficient in Microsoft Office Suite Programs including Excel and Word

Skills/Knowledge And Ability:

  • Ability to manage multiple projects and schedules to meet deadlines
  • Ability to adjust set priorities and adjust workflow as required
  • Interest and working knowledge automotive sales and business principles
  • Must be extremely organized and detail oriented

Company Overview: Berkshire Hathaway Automotive is one of the largest dealership groups in America, with over 100 franchises in 10 states. The company sets the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised auto dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure their dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.

 We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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