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Market Research Manager Jobs in Virginia (NOW HIRING)

Dinte Executive Search

Research Associate

Mclean, VA · On-site

Provide business development support to senior management by performing market research and analysis prior to client meetings. Serve as an expert in the research process including knowledge of ...

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$37.7K

$112.8K

$190.4K

How much do market research manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for market research manager in Virginia is $112,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,700.00 and $138,300.00 per year, depending on experience, location, and employer.

What does a market research manager do?

A Market Research Manager oversees the collection and analysis of data about consumers, competitors, and the overall market to help organizations make informed business decisions. They design research projects, supervise research teams, and interpret the results to provide actionable insights. Their work helps companies understand market trends, identify opportunities, and develop effective marketing strategies. They often collaborate with product development, sales, and marketing teams to ensure that research findings are integrated into business planning.

What does a market research manager do?

A market research manager is responsible for overseeing a team of marketing professionals working on a marketing project. As a market research manager, your job duties include managing team members, defining project goals, providing direction for marketing campaigns, and reviewing reports for market segment research. The career typically requires at least a bachelor’s degree in marketing or a related field and extensive experience with marketing campaigns. Additional qualifications include excellent analytical, research, and communication skills, along with the ability to lead and manage staff members in a team-oriented environment.

What are the key skills and qualifications needed to thrive as a market research manager, and why are they important?

To thrive as a Market Research Manager, you need strong analytical skills, expertise in data interpretation, and a background in marketing, business, or statistics—often supported by a relevant bachelor's or master's degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and familiarity with survey platforms and CRM systems, is typically required. Excellent communication, critical thinking, and leadership skills help you translate findings into actionable strategies and lead research teams effectively. These skills are crucial for generating valuable market insights that drive informed business decisions and competitive advantage.

How does a market research manager typically collaborate with product development and marketing teams?

A Market Research Manager plays a pivotal role in bridging the gap between data insights and actionable business strategies. They frequently work alongside product development teams to inform product design and features based on consumer trends and competitive analysis. Additionally, they collaborate closely with marketing teams to shape messaging, target audiences, and campaign strategies using research findings. This cross-functional collaboration ensures that company initiatives are data-driven and aligned with market demands, resulting in more effective product launches and marketing efforts.

What is the difference between Market Research Manager vs Market Analyst?

AspectMarket Research ManagerMarket Analyst
CredentialsBachelor's or Master's in Marketing, Business, or related fields; often requires experience in research methodsBachelor's degree in Marketing, Economics, or related areas; entry-level roles may require less experience
Work EnvironmentLeads research teams, collaborates with marketing and product teams, manages projectsAnalyzes market data, prepares reports, supports strategic decisions
Employer & Industry UsageUsed across industries for strategic planning, product development, and marketingCommonly employed in market analysis, sales forecasting, and competitive intelligence

The main difference is that a Market Research Manager oversees research projects and teams, focusing on strategic insights, while a Market Analyst conducts data analysis to support decision-making. Both roles require strong analytical skills, but the manager position involves more leadership and project management responsibilities.

More about Market Research Manager jobs

What are the most commonly searched types of Market Research jobs in Virginia?

The most popular types of Market Research jobs in Virginia are:

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For Market Research Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Market Research Manager jobs in Virginia look for?

The top searched job categories for Market Research Manager jobs in Virginia are:

What cities in Virginia are hiring for Market Research Manager jobs?

Cities in Virginia with the most Market Research Manager job openings:

Market Research Manager jobs near you
Infographic showing various Market Research Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $112,807 per year, or $54.2 per hour.

Lead Market Research Analyst

Arlington, VA

Bloomberg Industry Group
Library and Information Services • 51 - 200 employees
Learn more about Bloomberg Industry Groupexternal

$70K - $100K/yr

Full-time

Re-posted 22 days ago

Job description

As a Lead Market Research Analyst, you'll work closely with internal cross-functional stakeholders to uncover customer needs, understand market dynamics, and identify the factors influencing customer behavior and business outcomes. You will design and execute research that translates customer and market insights into actionable recommendations, helping internal Product, Marketing, Sales, Customer Success, and business leaders make informed decisions that drive growth and customer value.

What you will do:

  • Independently lead market research projects end to end, from defining business questions and selecting appropriate methodologies through execution, analysis, and delivery of actionable recommendations.
  • Conduct quantitative and qualitative research across areas such as Voice of Customer (VoC), win/loss, customer satisfaction, product research, and market and competitive research.
  • Partner with internal stakeholders to identify and prioritize research needs and ensure research addresses important business decisions.
  • Synthesize customer, market, competitive, and business information to identify meaningful insights, opportunities, and implications.
  • Translate research findings into recommendations that inform product, commercial, go-to-market, and other business strategies.
  • Communicate insights effectively through compelling reports, presentations, and executive-level storytelling.
  • Manage research operations, external vendors, participant recruitment, project timelines, and research quality.

You need to have:

  • 3+ years of experience in market research, customer insights, Voice of Customer (VoC), product research, or a related research and insights role.
  • Demonstrated experience independently leading multiple market research projects end to end and delivering actionable insights and recommendations to internal stakeholders.
  • Strong knowledge and hands-on experience with quantitative and qualitative market research methodologies, including surveys, interviews, sampling, questionnaire design, and data analysis.
  • Experience conducting customer and market research for SaaS, B2B, technology, or other complex products and services.
  • Experience using Qualtrics or similar platforms to design, program, deploy, and manage survey research.
  • Strong analytical and synthesis skills, with the ability to translate customer, market, and business information into meaningful insights and actionable recommendations.
  • Strong presentation, storytelling, and stakeholder management skills, with experience communicating research findings and influencing internal cross-functional teams and senior leaders.
  • Strong project management and collaboration skills, with the ability to manage multiple priorities and work effectively across teams in a fast-paced, matrixed environment.

Compensation Range:

$70,000.00-$100,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.


Equal Opportunity


Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").

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