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Market Development Manager Jobs in Sun Prairie, WI

Market Outreach Specialist

Madison, WI · On-site

$52K - $74K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... market development, customer satisfaction, as well as delivering on client goals related to ... Identify improvement barriers and report information to the Program Manager. * Ensure continuous ...

Market Outreach Specialist

Madison, WI

$52K - $74K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... market development, customer satisfaction, as well as delivering on client goals related to ... Identify improvement barriers and report information to the Program Manager. * Ensure continuous ...

Regional Sales Manager Department: Sales / Marketing Employment Type: Full Time Location: US ... Market Development & Industry Engagement * Partner with the Marketing team to ensure traditional ...

Showing results 21-40

Market Development Manager information

See Sun Prairie, WI salary details

$36K

$91.5K

$154.2K

How much do market development manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for market development manager in Sun Prairie, WI is $91,492.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What job categories do people searching Market Development Manager jobs in Sun Prairie, WI look for?

The top searched job categories for Market Development Manager jobs in Sun Prairie, WI are:

What cities near Sun Prairie, WI are hiring for Market Development Manager jobs?

Cities near Sun Prairie, WI with the most Market Development Manager job openings:

Infographic showing various Market Development Manager job openings in Sun Prairie, WI as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $91,492 per year, or $44 per hour.

Director, Global Product Management & Marketing

Thermo Fisher Scientific

Madison, WI

$234K - $245K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New


Thermo Fisher Scientific rating

7.7

Company rating: 7.7 out of 10

Based on 425 frontline employees who took The Breakroom Quiz

199th of 540 rated manufacturers


Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.DESCRIPTION:We are seeking a strategic, commercially driven leader to serve as Director, Global Product Management & Marketing for the Global Service and Support organization within Thermo Fisher Scientific’s Life Sciences Solutions Group. This leader will own the integrated growth agenda for GSS across service portfolio strategy, product management, market development, and global marketing. The role is accountable for translating service strategy into measurable commercial outcomes, including service revenue growth, contract penetration, renewal performance, value-added services adoption, campaign ROI, customer value, and margin expansion. The ideal candidate is a service growth leader who can direct through strong functional leaders, connect strategy to outcomes, and build a scalable growth engine across a global, matrixed organization.
Key Responsibilities: Growth Strategy & Portfolio Leadership
  • Lead the annual and long-range GSS growth agenda, using customer insights, install base analytics, market trends, competitive intelligence, and regional input to define priorities, investment choices, and execution plans.
  • Own global service portfolio strategy, including lifecycle management, roadmap prioritization, new offering development, launch readiness, pricing logic, profitability, and retirement decisions.
  • Ensure service offerings have clear target segments, value propositions, commercial actions, operational readiness, margin expectations, and measurable business impact.
Market Development & Marketing Operations
  • Align global marketing, regional market development, product management, and service sales around prioritized campaigns, target segments, customer narratives, and measurable growth plays.
  • Establish KPIs and operating rhythms that connect campaign activity, pipeline quality, sales execution, renewal performance, service revenue growth, customer adoption, and margin impact.
Leadership & Stakeholder Alignment
  • Lead and develop functional leaders across Product Management, Global Marketing / Regional Market Development, Market Development Strategy, and Marketing Operations.
  • Build an integrated operating model with clear decision rights, performance metrics, operating cadence, and accountability across the GSS growth organization.
  • Influence across a global matrix, partnering with service sales, regional service leaders, business unit leadership, finance, operations, technical support, IT, legal, and regulatory teams.
Success Measures: The successful candidate will be expected to deliver measurable impact in the following areas:
  • Service revenue growth, margin expansion, contract penetration, renewal performance, and total value capture across the installed base.
  • Value-added services revenue, adoption, attach rate, customer impact, and margin contribution.
  • Portfolio profitability, mix improvement, lifecycle discipline, and launch effectiveness.
  • Campaign ROI, qualified pipeline generation, lead conversion, regional adoption, and commercial execution consistency.
  • Pricing discipline, funnel quality, and operating leverage through automation, standardization, and AI adoption.
  • Team engagement, talent development, succession planning, and organizational effectiveness.
REQUIRMENTS:
  • 10+ years of progressive experience in product management, marketing, and/or market development.
  • Demonstrated success leading through functional leaders in a large, complex, global, matrixed organization.
  • Strong understanding of service business models, including service contracts, customer support, field service, technical support, or value-added services.
  • Proven ability to develop, commercialize, and scale offerings that drive revenue growth, margin expansion, customer value, and repeatable adoption.
  • Strong commercial acumen, including pricing, segmentation, funnel management, sales enablement, renewal improvement, value proposition development, and installed-base monetization.
  • Demonstrated ability to use data, customer insights, market intelligence, financial analysis, and business performance metrics to shape strategy and drive execution.
  • Excellent executive communication, stakeholder management, influencing, financial, and talent leadership skills.
Preferred:
  • MBA or advanced degree in business, marketing, science, engineering, or related field.
  • Experience in life sciences, diagnostics, analytical instruments, biotechnology, laboratory services, healthcare, medtech, industrial technology, enterprise software, semiconductor equipment, aerospace, or other technical B2B service environments.
  • Experience with funnel velocity discipline, sales enablement, digital service models, remote support, predictive maintenance, AI-enabled workflows, automation, or customer self-service.
  • Global experience across North America, Europe, China, and emerging markets, including regulated, scientific, technical, or mission-critical customer environments.
The ideal candidate will demonstrate:
  • Growth GM mindset: Connects portfolio, marketing, sales execution, and service delivery into a measurable growth system.
  • Installed-base monetization: Knows how to grow recurring revenue, contract penetration, renewals, and value-added services from an existing customer base.
  • Commercial intensity: Brings a strong bias toward revenue growth, margin expansion, customer value, and measurable business outcomes.
  • Service portfolio discipline: Manages lifecycle, roadmap priorities, investment tradeoffs, launch readiness, profitability, and product mix.
  • Value-added Services scalability: Moves expert-led work toward repeatable, packageable, margin-accretive services.
  • Execution governance: Builds operating cadences, KPIs, dashboards, and decision rights that drive accountability and behavior change.
  • Global agility and digital orientation: Balances global standards with regional customization while using AI, automation, analytics, and digital workflows to create scale.
  • Leadership through leaders: Develops strong functional leaders, aligns competing priorities, and builds a high-performing, engaged team.

Compensation and Benefits

The salary range estimated for this position based in California is $176,000.00–$255,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards


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