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Market Development Manager Jobs in Sun Prairie, WI

CLEAResult

Market Outreach Specialist

Madison, WI · On-site

$52K - $74K/yr

... market development, customer satisfaction, as well as delivering on client goals related to ... Identify improvement barriers and report information to the Program Manager. * Ensure continuous ...

CLEAResult

Market Outreach Specialist

Madison, WI

$52K - $74K/yr

... market development, customer satisfaction, as well as delivering on client goals related to ... Identify improvement barriers and report information to the Program Manager. * Ensure continuous ...

Franklin Electric Co.

Regional Sales Manager

Madison, WI · On-site

$90 - $140/hr

Regional Sales Manager Department: Sales / Marketing Employment Type: Full Time Location: US ... Market Development & Industry Engagement * Partner with the Marketing team to ensure traditional ...

Franklin Electric

Regional Sales Manager

Madison, WI · On-site +1

Regional Sales Manager Department: Sales / Marketing Employment Type: Full Time Location: US ... Market Development & Industry Engagement * Partner with the Marketing team to ensure traditional ...

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All JobsMarket Development JobsMarket Development Manager JobsMarket Development Manager Jobs in Sun Prairie, WI

Market Development Manager information

See Sun Prairie, WI salary details

$36K

$91.5K

$154.2K

How much do market development manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for market development manager in Sun Prairie, WI is $91,492.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

More about Market Development Manager jobs

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The top searched job categories for Market Development Manager jobs in Sun Prairie, WI are:

What cities near Sun Prairie, WI are hiring for Market Development Manager jobs?

Cities near Sun Prairie, WI with the most Market Development Manager job openings:

Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Sun Prairie, WI as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $91,492 per year, or $44 per hour.

Manager, Business Development - Commercial Construction

pepperconstruction

Madison, WI

Full-time

Re-posted 21 days ago

Job description

The Manager, Business Development, works to improve the company’s market position in the Madison, Wisconsin area and achieve sustainable revenue growth. This externally focused position reports to the location's project director and is a strategic sales and business development role focused on generating business opportunities, building key customer relationships, contributing to project pursuit efforts and maintaining extensive knowledge of current market conditions. The Manager, Business Development will work closely with operational business leaders, marketing production staff and others to increase sales opportunities and successfully land project pursuits contributing to increased market share in Madison, Wisconsin.

 MAJOR RESPONSIBILITIES:

  • Develop relationships that generate sales opportunities to achieve business goals
  • Ensures that the company is presented with optimum business opportunities to achieve targeted business growth objectives
  • Proactively develops and implements annual marketing plan for the office and market sectors of responsibility to support the overall revenue goal
  • Attend sales meetings with senior leadership to communicate status on sales prospects and activity while supporting business plan
  • Attends business development meetings for coordination and communication of lead generation, and collaborates with business development staff from other subsidiaries as appropriate
  • Coordinates and tracks client and market input into customer tracking database
  • Participates in and takes a leadership role with appropriate organizations, meetings and events to expand and build networks and alliances
  • Works closely with Pepper marketing team and group leaders during preparation of qualifications, proposals and presentations, providing key client insight and strategy and ensuring a high quality, complete product
  • Works closely with the Pepper communications team regarding client activities and client exit interviews tailoring to the local market
  • Monitors customer satisfaction with company services and personnel

POSITION REQUIREMENTS:

  • Excellent communication skills and abilities to collaborate cross-functionally are required
  • Selected candidate must have passion for Madison area with knowledge of commercial construction trends
  • Bachelor’s degree with AEC or Business emphasis preferred
  • 10 years of experience in the commercial construction industry or 7 years of experience in business development or comparable role
  • This is a salaried position and is non-commissionable

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