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Market Development Manager Jobs in Fallston, MD (NOW HIRING)

Position Summary The Business Development Manager will be responsible for identifying, cultivating ... Coordinate with leadership on strategic growth priorities and market positioning * Track and report ...

About the Role The Business Development Manager (BDM) plays a key role in driving new revenue ... Familiarity with the local market and business community is a plus. Equal Opportunity Employer ...

Summary Business Development Sales Manager (BDM) is responsible for applying business knowledge and sales expertise in increasing CKE market share. The BDM will play a key role in the success of the ...

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Market Development Manager information

See Fallston, MD salary details

$36.1K

$91.8K

$154.7K

How much do market development manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for market development manager in Fallston, MD is $91,755.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,200.00 and $108,800.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
What cities near Fallston, MD are hiring for Market Development Manager jobs? Cities near Fallston, MD with the most Market Development Manager job openings:
Infographic showing various Market Development Manager job openings in Fallston, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $91,755 per year, or $44.1 per hour.

Market Development Leader II - Elkton, MD/Wilmington, DE

UTZ Brands, Inc

Elkton, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

At Utz, we're driven by a passion to excite and delight consumers with bold, flavorful snack foods made from highquality ingredients. With more than a century of family heritage, our growing portfolio of iconic brands includes Utz, Zapp's, Boulder Canyon, and On the Border.

Our people power our success. That's why we're committed to creating a supportive, inclusive, and highperformance culture where associates can grow, lead, and thrive. We invest in our teams with competitive benefits, career development opportunities, and wellness programs that support both professional and personal success.

Join our worldclass sales organization and help shape the future as we build the fastestgrowing pureplay U.S. snacking company of scale.

The Opportunity: Market Development Leader II-Elkton, MD/Wilmington, DE

Under the direction of the Sales Operations Director (SOD), the Market Development Leader II (MDL II) partners with Independent Operators (IOs) and Master Distributors (distributors) to achieve maximum sales profitability and market penetration using selling strategies and proactive communications. The MDL II informs IOs and distributors of the Company's initiatives for sales, service, merchandising standards, and product distribution. At all times, the MDL II recognizes that IOs and Master Distributors are not subject to the company's direction and control as they are Company partners to increase the sale of products.

What You'll Do:

  • Communicate the Company's sales, service, and merchandising strategies to the IOs and distributors to ensure that proactive and professional relations with them are maintained and all are working toward the common interest of gaining market share.
  • Ensure that the obligations and rights of both the Company IOs and Distributors are preserved.
  • Prepare weekly volume and inventory reports and KPI scorecards.
  • Provide a weekly Sales/IO Work-with planner to SOD.
  • Spend time on the DC loading docks with the IOs to hear their concerns.
  • Facilitate ways to improve results of IOs and distributors by providing information on suggestions to grow market share: executing promotional ad activity, following store level planogram, delivering successful new product introductions, securing additional space, obtaining new points of interruption and building relationships at store level.
  • Assist the MDL I and SOD in planning regularly scheduled workshop meetings in collaboration with the Sales Operations Director and the rest of the MDL team to encourage IOs and distributors to use all tools and mediums available to realize the full sales potential of their business.
  • Work to reinforce with retail store managers and store decision makers that Utz supports IOs and distributors and values their relationships with the Company.
  • Conduct store visits in the assigned region to maintain open and proactive business relationships with the management teams of our customers and store decision makers, offering Company display concepts, seasonal planning tactics, and product promotions or introductions; and reinforcing that that the IOs and distributors, not the Company, invoice products to their stores.
  • Use the Store Summary form to identify successes and opportunities to grow DSD sales as well as underperformance by the IOs. Working with the SOD, address IOs when they are not meeting the minimum service standards according to the contractual obligation that IOs owe Utz.
  • Ensure that required resets are successful.
  • Run an open route occasionally when the Company has bought a route back from an IO or distributor. Operate a motor vehicle, including a route box truck, safely.
  • Provide route ride-a-longs, only at the request of the Independent Distributor, offering route optimization and skill sharing opportunities.
  • Act as a key liaison between Independent Operators and Company Settlement Department to assist in resolving IO issues regarding Settlement Statements.
  • Work proactively in a cross-functional team with diverse groups of people.
  • Work with management and associates to ensure Food Safety programs are followed.
  • Report food, office or operational safety problems to a supervisor or manager to initiate action.
  • Adhere to all policies, guidelines, and procedures, such as Good Manufacturing Practices, GMPs; OSHA standards; FDA standards; and work and safety rules at all times.
  • Adhere to all policies, guidelines, and procedures.
  • Perform other duties as assigned that will impact and support the overall outcome of the Company's objectives.

What You Bring:

Education:

  • High School Diploma is required. Bachelor's degree in business is preferred.

Experience:

  • Minimum of 5 years of experience in sales operations, preferably in snacks, grocery, or beverage industry. DSD experience is preferred.

Skills:

  • Knowledge and understanding of Independent Distribution models, including familiarity with Independent Operator/Distributor Agreements and the obligations and rights of both the Company and the Independent Distributor.
  • Ability to multi-task and prioritize responsibilities while remaining flexible to meet the day's objectives.
  • Capability to build trust and rapport through persuasion and respect.
  • Ethical selling and negotiation skills that can be shared with IOs and Distributors at their request.
  • Proactive communication skills, both verbal and written.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Attention to detail. Must have excellent organization skills.
  • Proficiency in Word, Excel, and PowerPoint programs.
  • Ability to embrace technology to make informed business decisions.
  • Effective leadership, presentation, and communication skills to effectively convey insights and recommendations to stakeholders.
  • Effective problem-identification and problem-solving skills.
  • Effective business acumen and a strategic mindset.

Certificates & Licenses:

  • Valid driver's license. Possess or have the ability to obtain a DOT medical card.

Salary: $65-&80K + bonus

Our benefit package includes medical, dental, and vision plans, life insurance, a 401(k) plan with profit sharing, and an Employee Stock Purchase Program. Employees also receive eleven days of paid time off and six paid company holidays throughout the calendar year.

External Recruitment Process:

  • Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
  • Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
  • Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Why Utz?We're more than just chips-we're a family. With over 100 years of heritage and a bold vision for the future, we offer:

  • Medical, dental, and vision plans
  • 401(k) with employer match
  • Profit sharing, bonus plan, employee stock purchase plan
  • Company car, fuel card, and cell phone reimbursement monthly
  • Career growth, inclusive culture, and a team that celebrates wins-big and small

Continuously Pursuing Excellence!

Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp's, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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