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Market Development Manager Jobs in DeForest, WI (NOW HIRING)

Insperity

Sr. Product Manager, Client-Facing AI

Madison, WI · On-site

$127K - $168K/yr

We are seeking a Senior Product Manager, Client-Facing AI to join our team SUMMARY Insperity is ... Product Strategy & Market Development * Own and evolve the vision, strategy, and multi-horizon ...

POOLCORP

Sales Center Manager

Sun Prairie, WI · On-site

... developments activities. On a daily basis our Sales Center Manager: * Assesses local market ... conditions, identifies current and prospective sales opportunities and develops forecasts ...

Ametek

Lead, Strategic Growth Initiatives

Madison, WI · On-site

The role contributes to defining and executing CAMECA's business development and market expansion ... Structure and manage partnerships including partnerships (joint developments, technology access, co ...

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All JobsMarket Development JobsMarket Development Manager JobsMarket Development Manager Jobs in DeForest, WI

Market Development Manager information

See DeForest, WI salary details

$37.2K

$94.6K

$159.5K

How much do market development manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for market development manager in DeForest, WI is $94,642.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $112,200.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

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The top searched job categories for Market Development Manager jobs in DeForest, WI are:

What cities near DeForest, WI are hiring for Market Development Manager jobs?

Cities near DeForest, WI with the most Market Development Manager job openings:

Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in DeForest, WI as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $94,642 per year, or $45.5 per hour.

Global Associate Product Manager

Franklin Electric

Madison, WI • On-site

Full-time

Re-posted 10 hours ago

Job description

Global Associate Product Manager
Department: Sales / Marketing
Employment Type: Full Time
Location: US - Wisconsin - Madison
Reporting To: Bill Gockman
Description
GENERAL DESCRIPTION OF POSITION
Within the assigned portfolio of products and their respective markets, responsible for overall product management including, but not limited to, forecasting, financial analysis, identifying product needs, working across functions to develop new products, understanding competition, overseeing application engineering as needed, and providing technical support. Concurrently, this position is also responsible for understanding the markets into which the assigned product line is marketed and sold. This requires maintaining an in-depth understanding of market segments, business models, market trends, and technology drivers.
Key Responsibilities
  • This role will have primary responsibility for Dispensing Systems and will provide strategic and operational support to Fuel Management Systems, working in close partnership with FMS leadership to ensure alignment across product portfolios.
  • Play integral role in assuring the Franklin 5 Key Factors - Quality, Availability, Service, Innovation, and Value are effectively maintained for assigned products.
  • Analyzes new product requests, pricing research, and competitor research to manage products and product lines.
  • Manages existing product lines based on forecast, performance, profitability, and required changes or modifications.
  • Regularly performs pricing, profitability, and competitive analysis and recommends strategies to improve market position, improve quality, or reduce costs.
  • Oversees the applications engineering function for product specifications and quote completions.
  • Monitors specification sheets, instructions, presentations, and other marketing services.
  • Identifies opportunities to achieve corporate sales goals, objectives, and action plans. Seeks new customer opportunities and maintains current customer relationships.
  • In conjunction with Market Development team, analyzes market segments to identify "wants & needs" of segments, competitive positioning, market drivers, technology trends, market size, and sub-segments.
  • Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
  • Develops value proposition for each market segment that supports Franklin's leadership position and value promise.
  • Defines new product opportunities and develops robust business case in support of new product development projects.
  • Leads assigned product teams in prioritization of key projects and activities including new product development, quality improvement, and value improvement projects
  • Attends market specific trade shows and reports on key trends, customers, competitors, market drivers and technologies.
  • Works with the marketing team to ensure that marketing tools such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
  • Provides customer service as necessary through open houses, product application and sizing, and informing customers of product changes.
  • Inputs relevant information into the CRM software to track contacts, progress, including written reports concerning market segments, dealer, distributor, end user, and competitor information.
  • Performs other related duties as required or assigned.

Skills Knowledge and Expertise
  • Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners and potential acquisition candidates.
  • Electronics, electrical, or engineering background is preferred to support legacy systems and strengthen leadership decision-making in complex technical areas within a cross-functional team.
  • Works effectively leading cross functional teams including both technical and commercial resources.
  • Knows arithmetic, algebra, geometry, statistics, and their applications.
  • Deals with problems involving several known variables in situations of routine nature.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Identifies the underlying principles, reasons, facts, or information by breaking down information or data into separate parts.
  • Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the general public, and other employees of the organization.
  • Maintains confidentiality and uses discretion with business information.
  • Reads and understands documents such as policy manuals, safety rules, operating and maintenance instructions, and procedure manuals.
  • Writes routine reports and correspondence.
  • Utilizes common-sense understanding in order to carry out written, oral, or diagrammed instructions.
  • Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.
  • Frequently makes decisions of both minor and major importance, which may affect the work operations of other employees and/or clientele to a moderate degree.

Education and Experience
  • Bachelor's degree in engineering, Technology, or Marketing or related field (required). MBA (preferred).
  • Two or more years of experience in product management or a related field (preferred).
  • Demonstrated experience managing or leading a product line and conducting product reviews

Computer Skills
  • Intermediate: Word processing/typing, spreadsheet.
  • Basic: Alphanumeric data entry.

PHYSICAL ACTIVITIES
  • While performing the functions of this job, the employee is:
  • Continually required to sit; use hands to finger, handle, or feel; and talk or hear.
  • Regularly required to reach with hands and arms.
  • Occasionally required to stand or walk.
  • The employee must occasionally lift and/or move up to 25 pounds.
  • Specific vision abilities required by this job include close vision.
  • The company will make reasonable accommodations to enable individuals with disabilities to perform the essential functions and expectations.

ENVIRONMENTAL CONDITIONS
  • This position is not subjected to harmful environmental conditions.
  • The noise level in the work environment is usually moderate.
  • Franklin Electric has reviewed this job description to ensure that it includes the role's essential functions and basic duties. The job description is intended to provide guidelines for job expectations and the employee's ability to perform the work described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Supervisors may assign additional functions and requirements as appropriate. This document does not represent a contract of employment, and Franklin Electric reserves the right to change this job description and/or assign tasks for the employee to perform as the company deems appropriate.

Why Work at Franklin Electric?
Becoming a part of the Franklin Electric team not only provides outstanding benefits, it also opens doors to opportunities for future growth. Enjoy peace of mind with a world-class company. But more importantly, be satisfied in knowing you make a difference.

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