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Manager Brand Strategy Jobs in Decatur, GA (NOW HIRING)

Coca-Cola

Manager, Brand Management - Tea

Atlanta, GA · On-site

Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L. * Work with Operating Unit category team to develop mid-term (2-3 ...

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Brand Strategy & Positioning : · Develop and execute strategic brand plans to strengthen Big Green ...

My Amazon Guy

DTC Brand Strategist

Atlanta, GA · Remote

$45K - $65K/yr

They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention ... Requirements * 5+ years managing social ads with a strong focus on DTC/B2C campaigns. * 3+ years ...

Geotab

Associate Vice President, Brand

Atlanta, GA · On-site

Defines and leads Geotab's global brand strategy, positioning architecture, voice, and visual ... Manages the brand budget, establishing clear ROI metrics that link brand equity to long-term ...

EPIC Brokers

Marketing Brand Manager

Atlanta, GA · On-site +1

$100K - $120K/yr

... strategy. Brand Activation & Campaign Support • Plan, execute, and optimize brand campaigns that ... Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days ...

OneTrust

Director, Brand & Creative

Atlanta, GA · On-site

Translate brand strategy, positioning, and narrative into clear, compelling brand expression across channels and touchpoints. * Establish and manage a brand governance model that drives consistency ...

MKTG

Brand Influencer - Atlanta, GA

Atlanta, GA · On-site

$30/hr

Influencers have the ability to create quality content that is on brand strategy. This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the ...

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All JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Decatur, GA

Manager Brand Strategy information

See Decatur, GA salary details

$71.8K

$150.3K

$241.6K

How much do manager brand strategy jobs pay per year?

As of Jun 20, 2026, the average yearly pay for manager brand strategy in Decatur, GA is $150,322.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,900.00 and $193,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Manager Brand Strategy, and why are they important?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a Manager of Brand Strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a Manager Brand Strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What are the most commonly searched types of Brand Strategy jobs in Decatur, GA? The most popular types of Brand Strategy jobs in Decatur, GA are:
What job categories do people searching Manager Brand Strategy jobs in Decatur, GA look for? The top searched job categories for Manager Brand Strategy jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Manager Brand Strategy jobs? Cities near Decatur, GA with the most Manager Brand Strategy job openings:
Manager Brand Strategy jobs near you
Manager, Brand Management - Tea

Manager, Brand Management - Tea

Coca-Cola

Atlanta, GA • On-site

Full-time

Posted 14 days ago

Coca-Cola Consolidated rating

7.2

Company rating: 7.2 out of 10

Based on 95 frontline employees who took The Breakroom Quiz

168th of 385 rated food and drinks producers

Job description

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You Will Do for Us

  • Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.

  • Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual brand plans ensuring consideration of local brand positioning and insights.

  • Partner with Operating Unit category teams to find communalities with other brands to define and develop common plans and executions.

  • Manage brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business.

  • Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.

  • Illuminate the brand's potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.

  • Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partners.

  • Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.

  • Execute strong financial and operational system/partner routines.

Qualifications & Requirements

  • Bachelor's Degree in Marketing, Communication, Strategic Management and/or Business.

  • MBA preferred

  • 3+ years of previous work experience, preferably in marketing.

  • Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

  • Knowledge of procedures and media used to drive increased volume and brand equity.

  • Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.

  • Ability to manage and inspire agency performance.

  • Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.

  • Knowledge of the creative brief development process.

  • Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

  • Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

  • Must have experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.

  • Experience in working in a cross functional environment is ideal.

  • In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.

  • Must be able to work with a geographically spread, culturally diverse team, stakeholders and partners.

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.

Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.

Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

United States of America: 106,800 USD - 138,500 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 16, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

What Coca-Cola Consolidated employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Coca-Cola Consolidated

Sourced by ZipRecruiter

Coca-Cola Consolidated, based in Charlotte, NC, US, is a preeminent company in the beverage industry. The company is the largest independent bottler for The Coca-Cola Company in the United States. The company’s product portfolio includes prominent beverages such as Coca-Cola, Diet Coke, Sprite, and a variety of other beverages produced by The Coca-Cola Company. Founded in in 1980 after multiple expansions and mergers, the company has since gained a steadfast reputation in the industry as a leading bottler and distributor. Coca-Cola Consolidated's core values are committed to excellence, committed to service, committed to a higher calling, and committed to each other. Their mission is to share in the refreshment, fun, and fellowship of happiness found in The Coca-Cola Company’s beverages. Their notable achievements include not only market expansion but also their history of giving back to the communities where they operate, signifying their dedication to corporate social responsibility.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

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