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Manager Brand Strategy Jobs in Decatur, GA (NOW HIRING)

Home Depot

Manager Brand Development

Atlanta, GA · On-site

In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales. The Manager - Brand ...

Home Depot

Manager, Brand Advocate

Atlanta, GA · On-site

The Manager, Brand Advocate will coach and mentor a team of direct reports responsible for partnering with strategic suppliers to drive a best-in-class online customer retail experience. The team ...

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Brand Strategy & Positioning : · Develop and execute strategic brand plans to strengthen Big Green ...

Big Green Egg

Brand Manager

Atlanta, GA

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Brand Strategy & Positioning: • Develop and execute strategic brand plans to strengthen Big Green ...

Newell Brands

Brand Manager, NUK

Atlanta, GA · On-site

The Brand Manager, Global position on NUK will support the development and execution of global ... Help refine the global brand strategy and global brand positioning in partnership with your ...

My Amazon Guy

DTC Brand Strategist

Atlanta, GA · Remote

$45K - $65K/yr

They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention ... Requirements * 5+ years managing social ads with a strong focus on DTC/B2C campaigns. * 3+ years ...

Iterable

Director, Brand & Content Strategy

Atlanta, GA · On-site

$160K - $225K/yr

Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability. We'd love to hear from people with: * 10+ ...

Coca-Cola

Brand Manager, vitaminwater

Atlanta, GA

This Brand Manager role leads the execution of key brand initiatives while contributing to strategic planning. You will partner cross-functionally to bring Big Bets and always-on programs to life ...

Newell Brands

Sr. Brand Manager, DYMO

Atlanta, GA · On-site

Solution Driven Strategy Development: Evaluate white-space opportunities for new product and ... Brand Management. * Experience growing brands in an eCommerce channel including launching ...

Seek Now

Associate Manager, Brand and Communications

Atlanta, GA · On-site

$83.20K - $108.20K/yr

We're looking for a Brand & Communications Manager who combines creativity, speed, and storytelling ... Own SeekNow's social media strategy and content calendar across LinkedIn, YouTube, and other key ...

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All JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Decatur, GA

Manager Brand Strategy information

See Decatur, GA salary details

$71.8K

$150.3K

$241.6K

How much do manager brand strategy jobs pay per year?

As of May 30, 2026, the average yearly pay for manager brand strategy in Decatur, GA is $150,322.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,900.00 and $193,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Manager Brand Strategy, and why are they important?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a Manager Brand Strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What does a Manager of Brand Strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Decatur, GA? The most popular types of Brand Strategy jobs in Decatur, GA are:
What job categories do people searching Manager Brand Strategy jobs in Decatur, GA look for? The top searched job categories for Manager Brand Strategy jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Manager Brand Strategy jobs? Cities near Decatur, GA with the most Manager Brand Strategy job openings:
Manager Brand Strategy jobs near you
Manager Brand Development

Manager Brand Development

Home Depot

Atlanta, GA • On-site

Full-time

Posted 19 days ago

Home Depot rating

7.5

Company rating: 7.5 out of 10

Based on 6,226 frontline employees who took The Breakroom Quiz

5th of 39 rated national retailers

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The primary responsibility is to build equity in in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
The Manager - Brand Development is responsible for:
- Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development. - Leading cross-functional teams to implement these plans across the business. - A significant component of the Brand Development Manager's job will be to create and implement institutional processes that drive more effective control and execution of Home Depot's private brands. - Developing and implementing brand/category specific marketing plans. - The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
Key Responsibilities:
  • 30%
  • Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
  • Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
  • 30%
  • Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
  • Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
  • 20%
  • Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
  • Explore and Apply Learning from Star Ratings Analysis
  • Explore growth opportunities based on analytics
  • 20%
  • Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.

Direct Manager/Direct Reports:
  • This role reports to the Sr Manager of Brand Development.
  • This position has no direct reports.

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications:
  • 5 Years classical brand management experience
  • MBA
  • Agency/consultant experience
  • Start-up experience; corporate experience
  • Retail or home improvement industry experience
  • This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
  • comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
  • supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:
  • No additional education

Minimum Years of Work Experience:
  • 7

Preferred Years of Work Experience:
  • No additional years of experience

Minimum Leadership Experience:
  • None

Preferred Leadership Experience:
  • None

Certifications:
  • None

Competencies:
  • Leadership, strategic thinking, initiative and follow-through, conflict resolution
  • Project management, priority setting, people management, analysis, budget management
  • Management of cross-functional teams, effective written and verbal communication

What Home Depot employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail and manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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