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Manager Brand Strategy Jobs in Virginia (NOW HIRING)

McGuireWoods LLP

Design Manager

Richmond, VA · Hybrid

The Design Manager will translate brand strategy into impactful visuals for all firm marketing and business development efforts globally. This individual must be hands-on, collaborative, and capable ...

McGuireWoods LLP

Design Manager

Richmond, VA · Hybrid

The Design Manager will translate brand strategy into impactful visuals for all firm marketing and business development efforts globally. This individual must be hands-on, collaborative, and capable ...

McGuireWoods LLP

Design Manager

Richmond, VA · On-site

$86K - $129K/yr

The Design Manager will translate brand strategy into impactful visuals for all firm marketing and business development efforts globally. This individual must be hands-on, collaborative, and capable ...

West Cary Group LLC

Lead Strategist

Richmond, VA · On-site

$140K - $160K/yr

Strong expertise in brand, identity management, marketing communications, advertising, media and public relations, print and digital design, strategy development, and project management. Reporting to ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company ... Drive sales through strategic event planning and execution * Monitor and analyze monthly, quarterly ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company ... Drive sales through strategic event planning and execution * Monitor and analyze monthly, quarterly ...

PBK

Creative Strategy Manager

Richmond, VA

The Creative Strategy Manager manages pursuit execution and team workflow, ensuring quality ... Maintain brand, messaging, and content standards * Support interview preparation and coaching Here ...

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Manager Brand Strategy information

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How much do manager brand strategy jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for manager brand strategy in Virginia is $44.23, according to ZipRecruiter salary data. Most workers in this role earn between $36.49 and $48.65 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What are the most commonly searched types of Brand Strategy jobs in Virginia? The most popular types of Brand Strategy jobs in Virginia are:
What are popular job titles related to Manager Brand Strategy jobs in Virginia? For Manager Brand Strategy jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Manager Brand Strategy jobs in Virginia look for? The top searched job categories for Manager Brand Strategy jobs in Virginia are:
What cities in Virginia are hiring for Manager Brand Strategy jobs? Cities in Virginia with the most Manager Brand Strategy job openings:
Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $91,995 per year, or $44.2 per hour.

Vice President, Brand Management - Full Service

Hilton Worldwide Holdings, Inc.

Mclean, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 11 days ago

Hilton rating

6.4

Company rating: 6.4 out of 10

Based on 757 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description


Exceptional Hospitality Starts with You
This role is based at our corporate office in McLean, VA
This is your chance to be part of an in-house Brands team of industry experts leading the future of Hilton's iconic brands! As the Vice President of Brand Management, Full Service, you will lead the team of Brand Leaders focused on strengthening and growing the Hilton Full Service portfolio. On the Full Service Brands team reporting to the Senior Vice President of Strategy, Insights & Full Service Brands, you will lead the strategic oversight of the Full Service brand portfolio, guiding category priorities and supporting brand teams to drive growth, brand relevance, and long-term value.
What you'll do during a typical day:
  • Be the global steward of the Full Service portfolio, serving as its chief ambassador internally and externally to strategically position the brands across all audiences to drive excitement and brand love.
  • Contribute to the success of the Full Service category by leading the global strategy and defining its purpose and distinct position in the Hilton brand portfolio and competitive landscape.
  • Work across the Hilton matrix building annual plans underpinned with alignment, accountability and creations of solutions as defined by Brand strategies to ensure the Full Service brands are achieving stated budget annual goals and Key Performance Indicators (KPI).
  • Draft, maintain and review Brand Standards to be consistent with the agreement including AD&C standards, on property requirements, technology requirements, standard products, and compliance processes.
  • Participate in the annual strategic and operational planning, quarterly business reviews, and performance reports, partnering with Commercial, Owner Relations, Brand Performance Support, and other key stakeholders.
  • Shape the Full Service guest experience to include delivering on Hilton's Customer Promise, while ensuring hotels maintain their unique Brand identity and personality.

How you'll collaborate with others:
  • Work with various teams (including Full Service Category Management (F&B, Design and category planning) as well as other key partners like Marketing, Partnerships, Development, F&B, Design, Openings, Brand Performance Support, Owner Relations, Architecture & Construction, Hilton Honors/CRM, HRCC, Legal, IT, Analytics & Insights, Planning & Strategy, and Commercial) to help drive performance for Full Service brands.
  • Partner with Development teams to identify opportunities to purposefully grow the category and fulfill strategic portfolio gaps.
  • Define specific Commercial Support needed for Full Service with Commercial Services and Brand Performance Support.
  • Oversee Brand Owner Advisory Councils, liaising with owners at important industry events for the strategic advancement of Full Service brands; build intentional trust and loyalty with owners to drive new deals and NUG growth.
  • Work with Hotel Leadership to manage Brand programming and initiatives.

Deliverables you'll take ownership of:
  • Execute the global rollout of Full Service brands, with a strong understanding of Brand identity, strategy and experience, across many internal and external stakeholder groups.
  • Identify opportunities to improve guest experience and owner returns.
  • Ensure the open portfolio and pipeline properties deliver the category's positioning and design narrative, through close partnership with Full Service Design and Architecture & Construction teams.
What It Takes to Make the Stay
You have these minimum qualifications:
  • Ten (10) years of experience in hospitality or related industries
  • Experience repositioning or launching a consumer/hospitality brand
  • Three (3) plus years of working directly with owners (either from a corporate or hotel role)
  • Four (4) years of management experience
  • Willing to travel up to 40-50%

It would be useful if you have:
  • BA/BS/Bachelor's Degree (MS/MA/MBA Preferred) or equivalent on the job experience

How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
  • Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
  • Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future - Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $260,000 - $390,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.

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