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Manager Brand Strategy Jobs in Georgia (NOW HIRING)

Newell Brands

Brand Manager, Oster

Atlanta, GA · On-site

Manage the business with an eye towards speed and focus on increasing gross margin and overall ... Help refine the global brand strategy and global brand positioning in partnership with your ...

My Amazon Guy

DTC Brand Strategist

Atlanta, GA · Remote

$45K - $65K/yr

They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention ... Requirements * 5+ years managing social ads with a strong focus on DTC/B2C campaigns. * 3+ years ...

Papa John's

Brand Manager

Atlanta, GA

Job Summary The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will ...

New

Papa John's

Brand Manager

Atlanta, GA · On-site

Job Summary The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will ...

New

RXinsider LTD.

Head of Marketing

Atlanta, GA · On-site

$170 - $230/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution. * Proven ability to manage multiple brands or ...

Jobtailor

Senior Director, Brand Management

Atlanta, GA · On-site

$130 - $170/hr

Approve brand pricing strategy recommendations created by Brand Finance Requirements * A four-year college degree, MBA preferred * 14+ years of brand management experience * Proven ability in talent ...

Floor & Décor

Senior Brand Marketing Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Your Work Matters The Senior Brand Marketing Manager is responsible for leading integrated ... Strong strategic and creative thinking skills, with the ability to translate business objectives ...

Floor & Decor

Senior Brand Marketing Manager

Atlanta, GA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Your Work Matters The Senior Brand Marketing Manager is responsible for leading integrated ... Strong strategic and creative thinking skills, with the ability to translate business objectives ...

OneTrust

Director, Brand & Creative

Atlanta, GA · On-site

Translate brand strategy, positioning, and narrative into clear, compelling brand expression across channels and touchpoints. * Establish and manage a brand governance model that drives consistency ...

MKTG

Brand Influencer - Atlanta, GA

Atlanta, GA · On-site

$30/hr

Influencers have the ability to create quality content that is on brand strategy. This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the ...

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Manager Brand Strategy information

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Georgia?

The most popular types of Brand Strategy jobs in Georgia are:

What are popular job titles related to Manager Brand Strategy jobs in Georgia?

For Manager Brand Strategy jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Georgia look for?

The top searched job categories for Manager Brand Strategy jobs in Georgia are:

What cities in Georgia are hiring for Manager Brand Strategy jobs?

Cities in Georgia with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you

Brand Manager, Oster

Newell Brands

Atlanta, GA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Newell Brands rating

7.3

Company rating: 7.3 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

325th of 540 rated manufacturers

Job description

Job ID: 16518
Alternate Locations:
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.
Oster® brings the hassle-free culinary confidence you need to be in the moment any day and every day. Oster has been the go-to kitchen brand for 100 years, starting their story with clippers and expanding into their trusted blenders and heated cooking and food preparation tools. From waffle makers and toaster ovens to air fryers and more, Oster delivers accessible quality and durability for all your kitchen creations. Made with only the best materials and systems, the Oster touch brings innovation and vision to the kitchen without letting the process get in your way. Oster exists to help you make great food.
Position Summary:
The Brand Manager, Global position on Oster will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.
  • Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
  • Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
  • Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their market
  • Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights

The ideal candidate will bring at least 4 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities:
  • Lead major global innovation projects from concept through launch, including concept development, business case creation, and commercialization
  • Help embed the global brand positioning globally by working with local countries and regions
  • Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
  • Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
  • Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
  • Contribute to the global annual brand planning process with input from the local brand team
  • Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
  • Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals
  • Leverage data sources (POS, eCommerce, consumer research, digital analytics) to track performance and identify opportunities
  • Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing partners to deliver on key initiatives
  • Strong cross functional leadership and proven success leading projects and delivering on time.
  • Prior P&L management experience including portfolio management, launching innovation to drive revenue, and innovating to drive brand margin expansion.

Required Experience/Qualifications:
  • A four-year college degree, MBA preferred.
  • 4-6+ years of experience in brand management, marketing, or related field
  • Experience in CPG or consumer durables preferred
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Strong analytical skills with the ability to translate insights into action
  • Experience leading product launches and innovation projects
  • Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment
  • Strong communication and storytelling skills
  • Collaborative mindset with the ability to influence cross-functional teams
  • Curiosity and passion for consumer insights and data-driven decision-making
  • High levels of accountability, ownership, and execution excellence
  • Demonstrated ability to deliver results
  • Fluent in English required, Spanish preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Date Posted: Aug 6, 2026

What Newell Brands employees say

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Hours and flexibility

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About Newell Brands

Sourced by ZipRecruiter

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1903

Social media

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