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Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and powers data-driven applications. Trusted by more than 800 of the world's leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io.
Senior Product Marketing Manager
Astronomer - Preferred NYC Area / Hybrid Office
Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified orchestration platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and power data-driven applications. Trusted by more than 900 of the world's leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io.
About this role
Data engineering is shifting. Teams are moving from hand-writing and maintaining every pipeline to a world where agents write, monitor, and increasingly self-correct large parts of that work. None of that works without a reliable way to move, transform, and govern the data those agents depend on, which is exactly the layer Apache Airflow owns. As AI moves from pilot to production, orchestration stops being plumbing and becomes the infrastructure that determines whether agentic systems can be trusted with real work.
We're looking for a Senior Product Marketing Manager to own the messaging, positioning, and sales narrative for the side of Astro where that trust gets built. This is a high-craft, high-impact role, that reports directly into marketing leadership. You'll work directly with product leadership, marketing, and sales to translate complex technical capabilities into content that actually moves deals and earns practitioner credibility.
You'll join a small, senior product marketing team where ownership is divided across Astro's portfolio. You'll have a defined lane of your own and coordinate with the rest of the team on cross-cutting work like competitive intelligence, solutions-level narratives and event support. Ownership here is real, but not rigid, as product investment shifts, coverage across the team may evolve.
Location: Preferred NYC Area / Hybrid Office 3-4 days in office
What you get to do

• Messaging and positioning. Create the messaging architecture, category-level positioning, and feature-level guides for your area, and the story that connects it.
• Competitive intelligence. Develop and maintain competitive battlecards, informed by win/loss analysis and real deal signals, that give sales what they need to win in the field.
• Sales enablement. Educate sales on the narrative and equip them to sell it through elevator pitches, objection handling, and practitioner and economic buyer decks that hold up in the room.
• Product launches. Execute the GTM motion for launches in your area and define what success looks like at each stage, from early access through general availability, social-first and momentum-driven rather than one-size-fits-all.
• Practitioner and economic buyer narrative. Produce content that speaks with credibility to skeptical data engineers and resonates just as strongly with the CIOs and VPs of Data betting on AI infrastructure.

What you bring the role

• 5+ years in product marketing, with at least 2 in a technical B2B SaaS or infrastructure company
• A self-starter who can identify and prioritize their own work with little oversight
• Experience marketing to both technical practitioners (data engineers, platform engineers) and economic buyers (VP/Dir of Data, CTO)
• Experience with competitive positioning: building battlecards, conducting win/loss analysis, synthesizing signals from sales and market data
• Comfort working cross-functionally with product, sales, and demand gen; ability to influence without authority
• Ability to make the complex simple without making it wrong

Bonus points if you have

• Background in data infrastructure, developer tooling, or cloud/platform products
• Familiarity with Apache Airflow, dbt, Databricks, Snowflake
• An understanding of the dynamics between an open-source project and the commercial company built around it

Compensation
Competitive base salary + equity + benefits. Range shared at first screen.
Astronomer is an equal opportunity employer. We're building the platform for data engineers, and we want a team as diverse as the problems they solve.
Messaging and positioning. Build and maintain the messaging architecture for Astro across our three product pillars: Build, Run, and Observe. That means category-level positioning, feature-level messaging guides, and the connective tissue between them. You'll write the documents that sales uses when they walk into a conversation with a VP of Data at a Fortune 500.
Competitive intelligence. Astronomer competes against hyperscalers like AWS and Google Cloud, and Databricks, legacy giants like Informatica and the open-source version of Airflow of which we are the stewards.. You'll own the battlecard system - building, maintaining, and sharpening competitive narratives based on real deal signals. Credibility over cheerleading.
Sales enablement. Elevator pitches. Objection handling. Pricing defense. Economic buyer decks. You'll work with sales to figure out where the message is breaking down and fix it. Work with the owner of day-to-day enablement as the PMM brain behind what she executes.
Product launches. We've moved away from traditional GA launches. The model now: social-first announcement, momentum release when there's a customer story and usage data to back it. You'll own the GTM framework for each launch and know when to push and when to wait.
Practitioner and EB narrative. Our primary buyer is a data engineer. They are skeptical of vendor hype, proud of their craft, and allergic to buzzwords. The PMMs at Astronomer don't just write for them, they write like them. If you've never shipped a DAG, you can still do this job. But you need to understand the people who have.
Our economic buyers are CIOs, VPs of AI, VPs of Data, etc., looking for the infrastructure to unlock AI at scale, and the context Astronomer can provide at the orchestration layer is exactly that. You also need to see the big picture, years out, and credibly convey how we can help the largest organizations in the world get there.
Strongly preferred:- Experience at a company that's navigated a competitive displacement motion, winning against entrenched cloud providers or category incumbents
What we don't need:

• Someone who needs to build a team before they can execute
• Someone who thinks messaging is what you write after the product is built
• Someone who uses "leverage" as a verb

What this is not
This is not a passive role. We're in a competitive market, moving fast, with a product portfolio that's expanding into AI infrastructure. Messaging that was correct six months ago may not be correct today. The right person here monitors the market, talks to customers and prospects, reads the sales call transcripts, and updates the work accordingly.
What you'll find here
A dedicated marketing team, and specifically product marketing team, that obsesses about our craft. A product that's mission-critical for data teams at companies like Notion, Ramp, Marriott, Booking.com, BlackRock and a thousand others. A competitive landscape where the best story wins, not the biggest budget. And a business at the stage where your work is clearly connected to outcomes.
We're an NYC headquartered company with a distributed team. The role reports into marketing leadership.
At Astronomer, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.