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Liquor Associate Jobs in Santa Rosa, CA (NOW HIRING)

Must be completely familiar with all the different kinds of liquor, recipes and prices of drinks ... Effective communication skills, both verbal and written, to communicate with guests and associates

Must be completely familiar with all the different kinds of liquor, recipes and prices of drinks ... Effective communication skills, both verbal and written, to communicate with guests and associates

Guest Services Agent

Napa, CA

$17 - $21.50/hr

We are seeking a welcoming and polished Greeter/Sales Associate to join our front-of-house team ... C. liquor laws, especially regarding service to minors and intoxicated individuals. * Obtain a ...

Bartender

Yountville, CA · On-site

$16.90/hr

Must be completely familiar with all the different kinds of liquor, recipes and prices of drinks ... Effective communication skills, both verbal and written, to communicate with guests and associates

Bartender

Yountville, CA · On-site

$16.90/hr

Must be completely familiar with all the different kinds of liquor, recipes and prices of drinks ... Effective communication skills, both verbal and written, to communicate with guests and associates

Guest Services Agent

Napa, CA · On-site

$16.90/hr

We are seeking a welcoming and polished Greeter/Sales Associate to join our front-of-house team ... C. liquor laws, especially regarding service to minors and intoxicated individuals. * Obtain a ...

Culinary Lead (Sur La Table)

Santa Rosa, CA · On-site

$18.75 - $24/hr

... May handle liquor, wine, and beer in compliance with state and location alcohol regulations ... Physical Requirements • Ability to communicate verbally and work cooperatively with associates ...

Culinary Lead (Sur La Table)

Santa Rosa, CA · On-site

$22.21 - $23.63/hr

... May handle liquor, wine, and beer in compliance with state and location alcohol regulations ... Physical Requirements · Ability to communicate verbally and work cooperatively with associates and ...

Train new associates as needed. * Ensure work areas are organized and prepared for service and ... Knowledge of CA state liquor and food service laws. * Ensure overall guest satisfaction. * Perform ...

Develop a complete knowledge of service standards for beer, liquor and wine, complying with alcohol ... and associates so as to respond accurately and completely to people to give directions ...

... liquor and wine, complying with alcohol awareness procedures and applicable laws. • Clean and ... and associates so as to respond accurately and completely to people to give directions ...

Server/Bartender

Santa Rosa, CA · On-site

$18.21/hr

At Troon, we believe our Associates are our greatest strength and competitive advantage. Whether ... Must be of legal age to serve liquor according to state law * Possesses excellent customer service ...

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Liquor Associate information

See Santa Rosa, CA salary details

$12

$32

$72

How much do liquor associate jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for liquor associate in Santa Rosa, CA is $32.22, according to ZipRecruiter salary data. Most workers in this role earn between $16.54 and $38.89 per hour, depending on experience, location, and employer.

What is a liquor associate?

Liquor Associates are retail employees who specialize in the sale, stocking, and customer assistance of alcoholic beverages in stores such as supermarkets, liquor stores, or big box retailers. Their responsibilities typically include verifying customer age, maintaining proper inventory levels, assisting customers with product selection, restocking shelves, and ensuring compliance with local laws and store policies regarding alcohol sales. They may also help set up promotional displays and keep the liquor section clean and organized. Excellent customer service skills and knowledge of various alcoholic beverages are important for this role.

What are the key skills and qualifications needed to thrive as a liquor associate, and why are they important?

To thrive as a Liquor Associate, you generally need a basic knowledge of alcoholic beverages, excellent customer service skills, and usually a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems and, in some regions, possession of responsible beverage service certification are often required. Strong interpersonal skills, attention to detail, and the ability to handle age verification make someone stand out in this role. These skills and qualifications are crucial to ensure legal compliance, deliver a positive shopping experience, and drive sales in a retail liquor environment.

What are some common challenges faced by liquor associates, and how can they be addressed?

Liquor Associates often encounter challenges such as navigating complex product regulations, managing inventory efficiently, and providing knowledgeable recommendations to customers. Staying informed about state and local laws regarding alcohol sales is crucial, as is maintaining accurate stock levels and proper product displays. Building strong product knowledge through ongoing training helps Associates confidently assist customers and handle compliance checks smoothly. Teamwork with colleagues, including cashiers and store managers, is key to ensuring a safe and positive shopping experience.

What is the difference between Liquor Associate vs Cashier?

AspectLiquor AssociateCashier
Required CredentialsHigh school diploma or equivalent; knowledge of alcohol lawsHigh school diploma or equivalent; basic math skills
Work EnvironmentRetail liquor stores, supermarkets, or barsRetail stores, supermarkets, restaurants
Employer & Industry UsageSpecialized in alcohol sales, customer service, and product knowledgeHandling transactions, customer service, and sales

While both roles involve customer service and sales in retail settings, a Liquor Associate specializes in alcohol products, requiring knowledge of liquor laws and product details. A Cashier primarily handles transactions and basic customer service. The Liquor Associate role often involves more product expertise, whereas the Cashier role focuses on payment processing.

What are popular job titles related to Liquor Associate jobs in Santa Rosa, CA?

For Liquor Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Liquor Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Liquor Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Liquor Associate jobs?

Cities near Santa Rosa, CA with the most Liquor Associate job openings:

Pool Bartender

Remington Hotels

Yountville, CA • On-site

$21/hr

Part-time

Re-posted 3 days ago


Job description

$21.00 hourly + tips
Must be 21 years of age
What you will be doing
  • Efficiently maintain bar supplies, including preparation of daily requisition, as necessary.
  • Must be completely familiar with all the different kinds of liquor, recipes and prices of drinks, proper glassware used for each recipe, as well as garnishes needed.
  • Know drink recipes, prices and type of beverages available.
  • Be familiar with accurate cash handling procedures to include proper discounting, MICROS system (or registers), bank procedures and tip policies. Responsible for accurately charging the guests for drinks. Responsible for accurate intake of all the monies.
  • Anticipate guest needs, respond promptly and acknowledge all guests, maintaining positive guest relations at all times.
  • Resolve guest complaints, ensuring guest satisfaction in each interaction.
  • Be formally trained regarding liquor liability within 30 days of employment and every 2 years thereafter.
$21.00 hourly + tips
Must be 21 years of age
What we are looking for
  • Effective communication skills, both verbal and written, to communicate with guests and associates
  • High work ethic and self-initiative
  • Able to work in high pressure and fast paced situations
  • May be required to work varying schedules to include nights, weekends, and holidays
  • Someone who enjoys working as and being part of a team that provides great experiences for our Guests!

Remington Hotels logo

About Remington Hotels

Sourced by ZipRecruiter

Remington Hotels, a renowned name in the hospitality industry, is headquartered in Dallas, TX, US. The company has been a part of the sector for several years, providing a diversified portfolio of both managed and franchised hotels in the luxury and upscale divisions. They represent a variety of brands such as Marriott, Hilton, and IHG, amongst many others. Remington Hotels aims to deliver an exceptional experience to its guests through its dedicated hotel team with services that range from property operations to procurement – all run with strategic financial insight. Its mission aligns with creating value and generating consistent, superior returns for hotel owners.

Industry

Hospitality services

Company size

5,001 - 10,000 Employees

Headquarters location

Dallas, TX, US

Year founded

1968

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