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Lifecycle Marketing Jobs in Decatur, GA (NOW HIRING)

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Lifecycle Marketing information

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$30.8K

$92.4K

$171.3K

How much do lifecycle marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for lifecycle marketing in Decatur, GA is $92,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $136,700.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What job categories do people searching Lifecycle Marketing jobs in Decatur, GA look for?

The top searched job categories for Lifecycle Marketing jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Lifecycle Marketing jobs?

Cities near Decatur, GA with the most Lifecycle Marketing job openings:

Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Decatur, GA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $92,414 per year, or $44.4 per hour.

Senior Manager, Brand & Lifecycle Marketing

Cox Automotive

Chamblee, GA • On-site

$122K - $204K/yr

Full-time

Medical, Retirement, PTO

Re-posted 2 days ago

Cox Automotive rating

7.8

Company rating: 7.8 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

99th of 151 rated financial services

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
The Senior Manager, Brand & Lifecycle Marketing leads the strategy and execution of brand-building and customer reengagement initiatives across Autotrader and KBB. This role owns the integrated approach to attracting customers through brand media and social channels, then reengaging and retaining them through lifecycle marketing across all touchpoints-creating a seamless customer experience from initial awareness through long-term loyalty.
As a strategic leader within the Integrated Media team, this role ensures cohesive brand presence and customer experience while maximizing both reach efficiency and customer lifetime value through coordinated strategies across brand media, social, and multi-channel reengagement programs including email marketing.
What You'll Do
Strategic Leadership & Planning
  • Develop integrated brand and lifecycle marketing strategies that connect brand building with customer retention and reengagement
  • Lead planning for brand media, social, and lifecycle/reengagement marketing aligned with business objectives, partnering with agencies for execution
  • Partner with Director, Business Strategy and business unit leaders to ensure brand and lifecycle strategies support business objectives
  • Partner closely with performance marketing team to create holistic customer engagement strategies across the full funnel
  • Drive strategic alignment across brand-building activities and reengagement activities to create cohesive customer journeys
  • Own the strategic vision for how brand investments convert to engaged, retained customers

Brand Media & Lifecycle Strategy Oversight
  • Own brand media planning and buying strategy across TV, streaming, display, OOH, audio, social and sponsorships, as well as other brand-building channels
  • Partner with media agencies to develop media strategies, evaluate recommendations, and optimize media mix
  • Partner with analytics team to measure media effectiveness, reengagement campaign performance, customer lifetime value impact, and attribution
  • Continuously identify optimization opportunities and implement improvements
  • Manage brand media budgets and ensure efficient reach and frequency across target audiences
  • Ensure brand media strategies support both awareness objectives and downstream reengagement opportunities
  • Set strategic direction for social media across paid and organic channels
  • Develop aggressive testing plans across all channels, test continuously
  • Ensure social presence drives both brand awareness and customer engagement
  • Ensure social strategy complements and reinforces lifecycle reengagement efforts
  • Develop comprehensive cross-channel reengagement and lifecycle marketing strategies including SMS, email, app, etc.
  • Partner with MarTech team to leverage marketing automation, personalization, and AI-driven optimization for reengagement
  • Own customer segmentation and targeting strategies for lifecycle and reengagement campaigns

Team Leadership & Cross-Functional Partnership
  • Lead, mentor, and develop team members
  • Establish team operating rhythms, performance standards, and development plans
  • Partner with Sr. Director Integrated Media, Director Performance Media, Creative, Analytics, and MarTech teams
  • Collaborate with Director, Business Strategy to ensure brand and lifecycle strategies support broader business objectives
  • Manage agency partnerships across brand media, social, and reengagement channels

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 8 years of marketing experience spanning brand media, lifecycle marketing, and social. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
  • 3+ years in people leadership roles, managing teams and driving cross-functional initiatives
  • Proven track record developing integrated strategies that connect brand building with customer retention
  • Experience managing significant marketing budgets across multiple channels
  • Background working with agencies and holding them accountable for results
  • Brand Marketing Expertise: Deep understanding of brand building, media planning and optimizations
  • Lifecycle & Reengagement Expertise: Strong foundation in customer lifecycle optimization, retention strategies, reengagement tactics across email, SMS, app
  • Social Marketing Knowledge: Understanding paid and organic social strategy, community engagement
  • Data-Driven Approach: Comfortable using analytics to inform strategy, measure incrementality, and demonstrate ROI
  • Exceptional presentation and storytelling skills, ability to translate complex plans into succinct simple story
  • Strong people leadership-develops talent, builds high-performing teams, provides clear direction
  • Excellent strategic thinking-can synthesize complex information and develop clear strategies
  • Strong stakeholder management-can build relationships and influence across functions
  • Budget management expertise
  • Agency management-can brief, evaluate, and hold agencies accountable
  • Travel: 25%

Preferred:
  • Degree in marketing, advertising or related field
  • Experience in complex organizations; automotive, marketplace, or e-commerce experience strongly preferred

Join the Cox family of businesses and make your mark today!
USD 122,600.00 - 204,400.00 per year
Compensation:
Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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