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Lifecycle Marketing Jobs in Decatur, GA (NOW HIRING)

LoadUp

Director of Marketing

Alpharetta, GA

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high-performing team and reporting into executive leadership. Responsibilities ...

The Weather Company

Product Marketing Manager

Atlanta, GA · On-site

$148K/yr

You'll join a team that sits at the intersection of Product, Lifecycle Marketing, and Comms, shaping the go-to-market strategy for our most important consumer product and feature launches across web ...

CADY

Marketing Analyst

Alpharetta, GA · On-site

Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: * Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue ...

The Weather Company

Product Marketing Manager

Atlanta, GA · On-site

$148K/yr

You'll join a team that sits at the intersection of Product, Lifecycle Marketing, and Comms, shaping the go-to-market strategy for our most important consumer product and feature launches across web ...

Cady Studios, LLC

Marketing Analyst

Alpharetta, GA · On-site

Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: * Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue ...

CADY

Marketing Analyst

Alpharetta, GA · On-site

Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: * Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue ...

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Lifecycle Marketing information

See Decatur, GA salary details

$30.8K

$92.4K

$171.3K

How much do lifecycle marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for lifecycle marketing in Decatur, GA is $92,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $136,700.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What job categories do people searching Lifecycle Marketing jobs in Decatur, GA look for?

The top searched job categories for Lifecycle Marketing jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Lifecycle Marketing jobs?

Cities near Decatur, GA with the most Lifecycle Marketing job openings:

Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Decatur, GA as of September 2026, with employment types broken down into 1% Internship, 91% Full Time, 7% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $92,414 per year, or $44.4 per hour.

Manager, Brand & Lifecycle Marketing

Decatur, GA • On-site

Cox Automotive
Automobile Dealers • 5 - 10K employees
Learn more about Cox Automotiveexternal

$101K - $169K/yr

Full-time

Medical, Retirement, PTO

Re-posted 23 days ago

Key responsibilities

  • Execute multi-channel brand media strategies and manage brand media budgets, pacing, and performance tracking.

  • Create and coordinate reengagement campaigns across email, digital retargeting, paid social, push, and SMS channels.

  • Collaborate with cross-functional teams including creative, MarTech, analytics, and performance media to optimize campaigns and customer reengagement efforts.

Cox Automotive rating

7.7

Company rating: 7.7 out of 10

Based on 144 frontline employees who took The Breakroom Quiz

104th of 154 rated financial services

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
  • Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
  • Partner with brand media agencies on media planning & buying
  • Manage brand media budgets, pacing, and performance tracking
  • Monitor campaign performance and optimize media mix for efficiency and effectiveness
  • Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
  • Coordinate with creative team to ensure brand assets are optimized for each media channel
  • Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
  • Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
  • Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
  • Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels
  • Monitor brand media and reengagement campaign performance against KPIs

Cross-Functional Collaboration
  • Partner with creative team on asset development for brand media and reengagement campaigns
  • Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation
  • Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities
  • Coordinate with performance media team to align audience strategies and retargeting approaches

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
  • CRM experience across email, SMS, Push
  • Proven experience executing brand media campaigns across traditional and digital channels
  • Strong background in lifecycle marketing, customer retention, or reengagement campaigns
  • Experience with marketing automation platforms and multi-channel campaign orchestration
  • Background working with agencies and cross-functional teams
  • Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
  • Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
  • Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
  • Strong written and verbal communication
  • Project management-can manage multiple campaigns simultaneously across channels
  • Budget management and financial tracking
  • Agency management
  • Presentation skills-can communicate strategies and results to senior stakeholders
  • Collaborative mindset
  • Travel: 25%

Preferred:
  • Degree in marketing, advertising or related field.
  • Automotive, marketplace, or e-commerce experience preferred

Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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