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Lifecycle Marketing Jobs in Decatur, GA (NOW HIRING)

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Lifecycle Marketing information

See Decatur, GA salary details

$30.8K

$92.4K

$171.3K

How much do lifecycle marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for lifecycle marketing in Decatur, GA is $92,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $136,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Lifecycle Marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a Lifecycle Marketing job?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a Lifecycle Marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are popular job titles related to Lifecycle Marketing jobs in Decatur, GA? For Lifecycle Marketing jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Lifecycle Marketing jobs in Decatur, GA look for? The top searched job categories for Lifecycle Marketing jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Lifecycle Marketing jobs? Cities near Decatur, GA with the most Lifecycle Marketing job openings:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Decatur, GA as of May 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $92,414 per year, or $44.4 per hour.

Senior Associate, Email & Lifecycle Marketing

Mashburn, LLC

Atlanta, GA • On-site

Full-time

Posted 4 days ago

Job description

WHAT IS THE BRAND?
Mashburn is an Atlanta-based apparel and lifestyle brand launched in 2007 with a single passion: taking care of people. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) alongside other high-quality, iconic brands. We want to be the world's go-to lifestyle shop - a place that embodies service and style, accessibility, and luxury, and, for us, the very best. Our story is still unfolding, with great potential for growth.
WHAT IS THE JOB?
As the Senior Associate, Email & Lifecycle Marketing, you will own the day-to-day execution and optimization of Mashburn's email and SMS lifecycle marketing program. You will be responsible for driving retention, engagement, and revenue through structured campaign planning, segmentation, and automation across the full customer lifecycle - from acquisition through nurture, retention, and reactivation.
This role works closely with Performance Marketing, Creative, and Site Experience to ensure messaging, timing, and customer journeys are aligned. You will bring ideas and recommendations to the table, with strategic direction sitting with senior leadership and a Senior Performance Marketing Manager joining the team over time. This position is in our Atlanta headquarters and reports to Senior Director, Ecommerce and Digital Marketing.
WHAT ARE THE RESPONSIBILITIES?
  • Develop and execute email and SMS strategies to achieve retention and revenue goals
  • Own the day-to-day execution and deployment of all email and SMS campaigns and automated flows in Klaviyo, ensuring every send goes out on time, on brand, and to the right audience
  • Develop and execute the email and SMS marketing calendar, including campaigns, automated flows, and editorial sends in coordination with Creative and Site Experience
  • Own lifecycle programs across acquisition handoff, nurture, retention, and reactivation, mapping each flow to its customer stage: Welcome, Abandoned Cart and Browse, Post-Purchase, and Winback
  • Partner with Performance Marketing on the acquisition-to-retention handoff, ensuring new customers from paid channels transition seamlessly into lifecycle flows with consistent messaging
  • Build and optimize automated flows to improve retention and repeat purchase behavior, managing trigger logic, timing, and segmentation within each flow per established strategy
  • Manage audience segmentation and list targeting across campaigns and flows, ensuring the right customers receive the right message at the right time
  • Monitor deliverability, list health, and engagement rates, maintaining suppression logic and compliance standards across all sends
  • Own sign-up form performance including placement, conversion optimization, and the post-submission subscriber experience
  • Track email and SMS performance and provide insights to inform future campaigns, including revenue per send, open rates, click rates, and unsubscribes, reporting results to leadership
  • Partner with Creative on the design-to-send handoff, ensuring brand-aligned assets are received, built, and deployed on schedule
  • Coordinate with Site Merchandising on product launch timing and content calendar prioritization, ensuring launch dates are reflected accurately in the send schedule
  • Coordinate with the current agency on flow management and support the gradual transition of the program fully in-house

WHAT ARE THE SKILLS?
  • 3-6 years of experience in email marketing or lifecycle marketing, ideally in ecommerce or digital retail
  • Proficiency with Klaviyo or a comparable ESP - flows, campaigns, segmentation, A/B testing, and performance reporting
  • Solid understanding of lifecycle email and SMS strategies across acquisition, nurture, retention, and reactivation, with the ability to apply that thinking to day-to-day execution
  • Strong attention to detail with an unwavering commitment to QA and accuracy on every send
  • Proven ability to manage a busy content calendar across multiple send types and cross-functional stakeholders
  • Collaborative and communicative, with the ability to work effectively with Creative, Performance Marketing, Site Experience, and senior leadership
  • Experience partnering with a paid or performance marketing team on acquisition-to-retention handoff is strongly preferred
  • Entrepreneurial mindset with a strong sense of ownership, initiative, and a desire to grow with Mashburn
  • Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility, and Nimbleness

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