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Lifecycle Marketing Jobs in Decatur, GA (NOW HIRING)

SitterTree

Lifecycle Marketing Manager

Atlanta, GA · Remote

The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data ...

SitterTree

Lifecycle Marketing Manager

Atlanta, GA · Remote

$70K - $100K/yr

The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data ...

SitterTree

Lifecycle Marketing Manager

Atlanta, GA · Remote

$70K - $100K/yr

The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data ...

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in ...

JuniperCommerce

Lifecycle Marketing Manager

Atlanta, GA · On-site

About the Role We are seeking a Lifecycle Marketing Manager to join our Content team at ANDMORE. This role focuses on buyer communications that drive action at critical moments across the customer ...

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Lifecycle Marketing information

See Decatur, GA salary details

$30.8K

$92.4K

$171.3K

How much do lifecycle marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for lifecycle marketing in Decatur, GA is $92,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $136,700.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What job categories do people searching Lifecycle Marketing jobs in Decatur, GA look for?

The top searched job categories for Lifecycle Marketing jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Lifecycle Marketing jobs?

Cities near Decatur, GA with the most Lifecycle Marketing job openings:

Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Decatur, GA as of September 2026, with employment types broken down into 1% Internship, 91% Full Time, 7% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $92,414 per year, or $44.4 per hour.

Lifecycle Marketing Manager

Atlanta, GA • Remote

SitterTree
Internet and IT • 51 - 200 employees
Learn more about SitterTreeexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Job description

Job Summary
SitterTree is seeking a skilled Lifecycle Marketing Manager to join our team. The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data-driven, personalized, and automated experiences across all sides of the marketplace. In short, this role is responsible for increasing customer lifetime value through activation, retention and repeat usage.
This is a highly executional role for a strong copywriter who can translate business goals into clear, compelling messaging that drives action. The Lifecycle Marketing Manager will craft high-performing emails across onboarding, engagement, and retention—ensuring every send is purposeful, well-written, and conversion-focused.
This person will manage campaign strategy, segmentation, automation, and performance across Mailchimp and HubSpot, continuously testing and iterating to improve open rates, click-through rates, and downstream conversion. They operate with urgency and use email and SMS as a key lever to drive marketplace liquidity and growth.
Responsibilities 
  • Lifecycle Marketing & Automation:
    • Develop and optimize lifecycle experiences across website sign-up and conversion experiences, email, SMS, push notifications, in-app messaging, and other marketing channels to activate, retain, incentivize referrals, and increase overall lifetime value
    • Build and optimize automated email, SMS, push, and in-app journeys, including onboarding, activation, referral, retention, and re-engagement
    • Identify friction points across the user journey and develop channel strategies to improve sign-up, activation, conversion, and retention
    • Partner with the Product team to execute activation and retention strategies across the website and app
  • Copywriting & Campaign Execution:
    • Create clear, compelling, and action-oriented email, sms, and push copy tailored to segments of sitters, parents, preschools, and congregations
    • Own the creation and execution of all email campaigns including promotions, lifecycle messaging, and announcements
    • Develop subject lines and preview text that drive high open rates
    • Ensure messaging is concise, engaging, and aligned with brand voice while optimizing for conversion
    • QA, schedule, and deploy campaigns in Mailchimp and HubSpot with accuracy and attention to detail
  • Segmentation & Personalization:
    • Develop and manage audience segmentation strategies based on behavior, geography, and user type
    • Leverage data to personalize messaging and increase relevance and engagement
    • Create targeted campaigns to ensure the right users receive the right message at the right time
  • Testing & Optimization:
    • Own the testing roadmap for email, including A/B testing subject lines, copy, CTAs, send times, and audience segments
    • Continuously test and iterate on messaging and campaign structure to improve performance across lifecycle stages
    • Analyze test results and quickly implement learnings to drive measurable improvements in engagement and conversion
    • Operate with a test-and-learn mindset, constantly identifying new opportunities to improve performance
  • Reporting & Performance Management:
    Track and report on email performance including open rates, click-through rates, conversion, and revenue impact
    • Build and maintain regular reporting to measure campaign effectiveness and lifecycle performance
    • Use data to identify trends, gaps, and opportunities to improve email strategy and execution
    • Monitor the impact of email on key marketplace metrics including applications per job and repeat bookings
  • Administrative: 
    • Build, manage, and maintain email campaigns and workflows in Mailchimp and HubSpot
    • Ensure lists, segments, and automations are clean, accurate, and up to date
    • Collaborate closely with marketing, product, and operations teams to align messaging and priorities
    • Identify and provide product feedback to improve user experience and conversion

Qualifications
  • Bachelor's degree or higher
  • 3-5+ years of experience in email marketing, lifecycle marketing, or CRM marketing
  • Hands-on experience with Mailchimp and HubSpot
  • Experience writing high-performing marketing copy across email or similar channels

Benefits
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

This is a remote position.