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How much do leasing marketing jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for leasing marketing in the United States is $18.15, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $19.23 per hour, depending on experience, location, and employer.

What is leasing marketing?

Leasing marketing refers to the strategies and activities used to attract potential tenants to rental properties, such as apartments, offices, or retail spaces. Professionals in leasing marketing develop advertising campaigns, manage online listings, conduct property tours, and build relationships with prospective renters. Their goal is to ensure high occupancy rates and minimize vacancies by promoting the features and benefits of available properties. Leasing marketers often work closely with property managers and owners to create effective marketing plans and improve tenant retention.

What are the key skills and qualifications needed to thrive as a leasing marketing professional?

To thrive as a Leasing Marketing professional, you need a solid background in sales, marketing strategies, and property management, often supported by a degree in business or marketing. Familiarity with customer relationship management (CRM) software, digital marketing platforms, and leasing management systems is typically required. Strong interpersonal skills, creativity, and persuasive communication help you attract and retain tenants while building relationships with property owners. These skills are essential for maximizing occupancy rates, driving revenue, and ensuring client satisfaction in a competitive real estate market.

What are some common challenges faced in a leasing marketing role, and how can they be addressed?

One common challenge in Leasing Marketing is maintaining high occupancy rates during slow leasing seasons or in highly competitive markets. Professionals in this role often address this by developing creative marketing campaigns, leveraging digital platforms, and building strong relationships with local businesses and community organizations. Another challenge is accurately targeting and reaching potential tenants; using data analytics and market research can help refine outreach strategies. Collaboration with property managers and leasing agents is essential to ensure marketing efforts align with operational goals and resident needs.

What is the difference between Leasing Marketing vs Leasing Agent?

AspectLeasing MarketingLeasing Agent
CredentialsMarketing or real estate certifications often preferredReal estate license typically required
Work EnvironmentFocus on advertising, branding, and lead generationProperty showings, client interactions, lease negotiations
Employer & Industry UsageProperty management companies, leasing firmsProperty management companies, leasing offices
Search & Comparison IntentUnderstanding marketing roles in leasingUnderstanding leasing process and agent responsibilities

Leasing Marketing primarily focuses on promoting properties through advertising and lead generation strategies, while Leasing Agents handle direct interactions with prospective tenants, property showings, and lease negotiations. Both roles are essential in the leasing process but differ in their core responsibilities and skill sets.

How much does a leasing marketing professional make?

The average salary for a leasing marketing professional ranges from $40,000 to $65,000 annually, depending on experience, location, and company size. Many roles also offer commissions or bonuses based on leasing performance, and proficiency with marketing tools like CRM systems can enhance earning potential.

Where do leasing marketing agents make the most money?

Leasing marketing agents tend to earn higher salaries in regions with a high cost of living and competitive real estate markets, such as major metropolitan areas. Income can also increase with experience, strong marketing skills, and certifications in real estate or property management. Commission-based incentives can significantly boost earnings in successful leasing environments.
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What cities are hiring for Leasing Marketing jobs?

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What states have the most Leasing Marketing jobs?

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What job categories do people searching Leasing Marketing jobs look for?

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Leasing Marketing jobs near you
Infographic showing various Leasing Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $37,759 per year, or $18.2 per hour.

Leasing & Marketing Professional

Willow Bridge Property Company

Irving, TX • On-site

$16.25 - $19.25/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 8 days ago

Willow Bridge Property Company rating

7.7

Company rating: 7.7 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

92nd of 206 rated real estate companies

Job description

Overview

Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.

We create places people want to call home — starting with you.

With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.

At Willow Bridge, our purpose drives everything we do.  Whether you’re launching your career or looking to take the next step, we’re here to support your growth with intention, flexibility, and real opportunities to make an impact.

We’re currently hiring for a Leasing & Marketing Professional — someone who brings fresh thinking, follows through, and knows how to bring people together to get results.  We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward.  If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you’ll feel right at home here.

Let’s grow together at Willow Bridge.


Responsibilities

The responsibilities of the Leasing & Marketing Professional are as follows:

  • Manage all aspects of the leasing process, including leasing apartments, preparing lease paperwork and assisting to ensure a smooth move-in.
  • Greet clients, assess needs, answer questions and provide tours of the apartments and community.
  • Process applications, and prepare and review lease agreements and renewals.
  • Respond to in-person, phone and email inquiries, which includes providing leasing information, making appointments and creating and following up with maintenance requests.
  • Assist with completing weekly, monthly and special reports as assigned by the Leasing Manager or Business Manager.
  • Receive deposits and rent money, and record appropriately.
  • Provide excellent customer service and assist all clients with a positive and friendly tone

Qualifications

The qualifications for a Leasing & Marketing Professional are as follows:

  • High school diploma or equivalent is required. Bachelor’s degree is preferred.
  • Excellent verbal and written communication skills.
  • Customer service focused with the ability to be a strong team player.
  • Proficient in Microsoft Office (Word, Excel).
  • Able to multitask and meet deadlines in a timely and organized manner.
  • Must be able to work a flexible schedule, including weekends.
  • Must be able to tour the community with clients, which includes walking the property and climbing stairs.
  • This role MAY require a valid driver's license.
  • This role may require you to obtain a state specific license or certification.

Leasing & Marketing Professional Benefits

Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.

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