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Lead Generator Jobs in Texas (NOW HIRING)

ARS

In-Store Sales Lead Generator

Mesquite, TX · On-site

$20 - $30/hr

Function as a Lead-Generator and Appointment Setter, scheduling inhome consultation and tune ups with service technicians and comfort advisors * Note: this role is not door-to-door, does not canvass ...

LeafHome

Lead Generator

Forney, TX · On-site

$18 - $30/hr

Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with potential customers and provide ...

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Lead Generator information

See Texas salary details

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$47

How much do lead generator jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for lead generator in Texas is $20.68, according to ZipRecruiter salary data. Most workers in this role earn between $14.33 and $23.08 per hour, depending on experience, location, and employer.

What is the difference between Lead Generator vs Sales Representative?

AspectLead GeneratorSales Representative
Primary RoleIdentify and generate potential leads for sales teamsEngage with prospects, present products, and close sales
Required SkillsCommunication, research, lead qualificationCommunication, negotiation, product knowledge
Work EnvironmentMarketing or sales support teams, often in office or remoteDirect customer interaction, in-office or field sales
Common CertificationsNone typically required, but marketing or sales certifications can helpSales certifications or product training often preferred

While both roles are vital in the sales process, a Lead Generator focuses on sourcing potential clients, whereas a Sales Representative actively engages with prospects to convert leads into customers. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

What are the key skills and qualifications needed to thrive as a lead generator, and why are they important?

To thrive as a Lead Generator, you need strong communication skills, persuasive abilities, and a foundational understanding of sales or marketing principles, often supported by relevant experience or coursework. Familiarity with customer relationship management (CRM) systems, email marketing tools, and lead tracking software is typically required. Persistence, active listening, and resilience are standout soft skills for engaging potential clients and overcoming objections. These skills and qualities are crucial for consistently identifying and qualifying high-potential leads, driving sales growth, and supporting the business development pipeline.

What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.

What are some common challenges lead generators face when qualifying prospects, and how can they be effectively addressed?

Lead Generators often encounter challenges such as reaching decision-makers, dealing with incomplete or outdated contact information, and distinguishing between genuinely interested prospects and those unlikely to convert. These obstacles can be addressed by utilizing up-to-date CRM tools, conducting thorough research before outreach, and developing strong questioning and active listening skills during initial conversations. Collaboration with the sales and marketing teams also helps refine targeting criteria and improve lead quality over time.

What is a lead generator?

Lead generators are professionals who identify and cultivate potential customers for a business’s products or services. They use various strategies—such as cold calling, emailing, social media outreach, and networking—to find individuals or organizations that might be interested in what the company offers. The goal of a lead generator is to create a pipeline of qualified leads for the sales team, helping to increase sales opportunities and drive business growth. Often, they work closely with marketing and sales departments to ensure leads are properly nurtured and handed off.

How do you become a lead generator?

To become a lead generator, you typically need strong communication and sales skills, experience with customer relationship management (CRM) tools, and knowledge of marketing strategies. Many roles require a high school diploma or equivalent, with some employers preferring candidates with sales or marketing experience. Building a network and understanding target audiences can also improve success in this role.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in communication, research, and the use of tools like CRM software. It can offer opportunities for commission-based earnings and career growth in sales and marketing roles.
More about Lead Generator jobs
What are popular job titles related to Lead Generator jobs in Texas? For Lead Generator jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Lead Generator jobs in Texas look for? The top searched job categories for Lead Generator jobs in Texas are:
What cities in Texas are hiring for Lead Generator jobs? Cities in Texas with the most Lead Generator job openings:
Lead Generator jobs near you
Infographic showing various Lead Generator job openings in Texas as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $43,022 per year, or $20.7 per hour.

Retail Lead Generator - Keller/Hurst Territory

Berkeys Air Conditioning, Plumbing & Electrical

Keller, TX • On-site

$20 - $30/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Job description

Overview
Retail Lead Generator - Keller/Hurst Territory
Join Our Award-Winning Team at Berkeys Plumbing, A/C & Electrical!
Berkeys is hiring a full-time Retail Lead Generator to represent our company inside major retail partner locations throughout the Dallas-Fort Worth area.
This is a territory-based position, not a permanent assignment to one store. You will travel between retail locations within your assigned territory based on customer traffic, staffing coverage, seasonal demand, and other business needs.
Employees receive a monthly schedule showing their assigned store locations, workdays, and hours. Candidates must have open availability for evening and weekend shifts and reliable transportation to travel between assigned stores AND Southlake office for bi-weekly team meetings.
Compensation
Starting at $20 per hour plus commission
Top-performing Lead Generators can earn approximately $25-$30 per hour, including performance-based incentives.
The Opportunity
Are you outgoing, energetic, and comfortable starting conversations with new people?
As a Retail Lead Generator, you will represent Berkeys inside our retail partner locations, engage customers in friendly conversations about their home-comfort needs, and schedule appointments for HVAC services, repairs, tune-ups, and system estimates.
This is an excellent opportunity for someone with retail, sales, promotions, customer service, or lead-generation experience who is motivated by goals, commissions, and incentives.
No HVAC experience is required. We provide the training, tools, and support needed to succeed.
Territory and Schedule Expectations
Please review these expectations carefully before applying:
  • This is a territory-based role supporting multiple retail partner locations.
  • Employees are not permanently assigned to one store.
  • Store assignments may change based on business needs, staffing coverage, customer traffic, and program performance.
  • Employees receive a monthly schedule identifying assigned store locations, workdays, and hours.
  • Schedule flexibility and open availability are required, including evenings and weekends.
  • Holiday availability may be required based on retail operating hours and business needs.
  • Reliable transportation is required for regular travel between assigned retail locations.
  • Monthly department meetings and occasional training may be held at our Southlake office.
  • New-hire orientation and onboarding will be conducted at the Southlake office.
  • Consistent and reliable attendance is an essential part of this position.
What's in It for You?
  • Starting pay of $20 per hour plus commission
  • Unlimited performance-based earning potential
  • Robust paid time off plan + Birthday PTO
  • Medical, dental, and vision coverage for employees and eligible family members
  • 401(k) retirement plan with company match
  • Life insurance
  • Short-term and long-term disability coverage
  • Flexible Spending Account options
  • Employee Assistance Program
  • Legal services and identity-theft protection options
  • Ongoing sales, product, and professional-development training
  • Career-growth opportunities
  • Employee appreciation events
  • A collaborative, supportive, and performance-driven environment
About Berkeys
Berkeys Plumbing, A/C & Electrical has served North Texas homeowners since 1975. Our team of more than 250 professionals is committed to providing exceptional service, dependable solutions, and an outstanding customer experience.
Berkeys has received workplace and community recognition including:
  • Dallas Morning News Best Places to Work
  • Best of Southlake
  • Top 100 Places to Work in DFW by Energage in 2023 and 2024

Bring your personality, drive, and customer-service talent to Berkeys and build a rewarding career with a company that values employee development, performance, and growth.
Apply today to join the Berkeys Retail Sales team!
Responsibilities
What You'll Do
  • Greet and engage customers inside assigned retail partner locations.
  • Start friendly, professional conversations about customers' HVAC and home-comfort needs.
  • Educate customers on Berkeys' HVAC services, maintenance, repairs, system replacements, and available promotions.
  • Ask open-ended questions to identify potential customer needs.
  • Generate qualified leads and schedule appointments for our service and sales teams.
  • Accurately enter customer and appointment information into company systems.
  • Walk throughout assigned store areas and proactively engage potential customers.
  • Build positive relationships with retail store associates, department leaders, and management.
  • Maintain company displays, signage, and promotional materials in a clean and professional condition.
  • Meet established lead-generation, customer-engagement, attendance, and performance expectations.
  • Attend required meetings, training sessions, role-playing activities, and coaching sessions.
  • Accept and apply coaching to improve customer engagement, lead quality, and performance.
  • Communicate store activity, customer concerns, scheduling issues, and operational needs to leadership.
  • Represent Berkeys and our retail partners professionally, honestly, and ethically.
  • Follow all company and retail-partner policies and procedures.

Qualifications
What We're Looking For
  • Outgoing, energetic, and comfortable approaching customers.
  • Strong verbal communication and customer-service skills.
  • Able to build rapport quickly and keep conversations engaging.
  • Self-motivated and driven by goals, commissions, and incentives.
  • Comfortable asking customers to commit to an appointment.
  • Dependable, punctual, and able to work independently with limited supervision.
  • Adaptable to changing store assignments, schedules, customer traffic, and business priorities.
  • Able to work effectively with different store teams, managers, and customer groups.
  • Able to accept coaching and adjust your approach when needed.
  • Prior retail, sales, customer-service, promotions, appointment-setting, or lead-generation experience is preferred but not required.
  • No HVAC experience is required.
Requirements
  • High school diploma or GED preferred.
  • Valid driver's license.
  • Reliable personal transportation.
  • Open availability for evenings and weekends.
  • Ability to travel regularly between retail locations within an assigned DFW territory.
  • Ability to stand and walk for four to eight hours during an assigned shift.
  • Ability to occasionally lift or move up to 25 pounds.
  • Ability to use a smartphone, email, text messaging, Microsoft Teams, and web-based applications.
  • Ability to successfully complete required company and retail-partner background-screening requirements.

#BerkeysLI
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Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The company encourages all qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally.

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