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Lead Generator Jobs in Massachusetts (NOW HIRING)

ARS

Retail Store Lead Generator

Bellingham, MA · On-site

$25 - $35/hr

Company-paid life insurance As an In-Store Sales Representative and Lead Generator , you will engage with retail shoppers and introduce them to ARS heating and air conditioning services. This role ...

ARS

In-Store Lead Generator

Brockton, MA · On-site

$25 - $35/hr

We're hiring In-Store Lead Generators to work inside major home improvement retail locations. This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

ARS-Rescue Rooter

In-Store Lead Generator

Brockton, MA · On-site

$20 - $30/hr

We're hiring In-Store Lead Generators to work inside major home improvement retail locations. This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

D2B Groups

Generator Field Technician

Wareham, MA · On-site

As a Generator Shop Technician, you will be responsible for performing maintenance and repairs on generators in our shop. Working with a variety of generator models and sizes, you will ensure their ...

Talent ACQ

Generator Technician

Westport, MA · On-site

$27 - $40/hr

Generator Technician / Electrical Specialist Generator Technicians and Licensed Electrical Specialists install, troubleshoot, maintain, and repair residential and commercial standby power systems.

D2B Groups

Generator Field Technician

Wareham, MA · On-site

As a Generator Shop Technician, you will be responsible for performing maintenance and repairs on generators in our shop. Working with a variety of generator models and sizes, you will ensure their ...

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All JobsLead Generator JobsLead Generator Jobs in Massachusetts

Lead Generator information

See Massachusetts salary details

$10

$24

$55

How much do lead generator jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for lead generator in Massachusetts is $24.25, according to ZipRecruiter salary data. Most workers in this role earn between $16.78 and $27.02 per hour, depending on experience, location, and employer.

What is a lead generator?

Lead generators are professionals who identify and cultivate potential customers for a business’s products or services. They use various strategies—such as cold calling, emailing, social media outreach, and networking—to find individuals or organizations that might be interested in what the company offers. The goal of a lead generator is to create a pipeline of qualified leads for the sales team, helping to increase sales opportunities and drive business growth. Often, they work closely with marketing and sales departments to ensure leads are properly nurtured and handed off.

What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.

What are the key skills and qualifications needed to thrive as a lead generator, and why are they important?

To thrive as a Lead Generator, you need strong communication skills, persuasive abilities, and a foundational understanding of sales or marketing principles, often supported by relevant experience or coursework. Familiarity with customer relationship management (CRM) systems, email marketing tools, and lead tracking software is typically required. Persistence, active listening, and resilience are standout soft skills for engaging potential clients and overcoming objections. These skills and qualities are crucial for consistently identifying and qualifying high-potential leads, driving sales growth, and supporting the business development pipeline.

What are some common challenges lead generators face when qualifying prospects, and how can they be effectively addressed?

Lead Generators often encounter challenges such as reaching decision-makers, dealing with incomplete or outdated contact information, and distinguishing between genuinely interested prospects and those unlikely to convert. These obstacles can be addressed by utilizing up-to-date CRM tools, conducting thorough research before outreach, and developing strong questioning and active listening skills during initial conversations. Collaboration with the sales and marketing teams also helps refine targeting criteria and improve lead quality over time.

What is the difference between Lead Generator vs Sales Representative?

AspectLead GeneratorSales Representative
Primary RoleIdentify and generate potential leads for sales teamsEngage with prospects, present products, and close sales
Required SkillsCommunication, research, lead qualificationCommunication, negotiation, product knowledge
Work EnvironmentMarketing or sales support teams, often in office or remoteDirect customer interaction, in-office or field sales
Common CertificationsNone typically required, but marketing or sales certifications can helpSales certifications or product training often preferred

While both roles are vital in the sales process, a Lead Generator focuses on sourcing potential clients, whereas a Sales Representative actively engages with prospects to convert leads into customers. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

How do I become a lead generator?

To become a lead generator, you typically need strong communication and sales skills, experience with customer relationship management (CRM) tools, and an understanding of marketing strategies. Many roles require a high school diploma or equivalent, with some employers preferring candidates with sales or marketing certifications. Gaining experience through internships or entry-level sales positions can also help build relevant skills for this role.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for a business, often requiring skills in communication, research, and the use of tools like CRM software. It can offer opportunities for advancement and income growth, especially with experience and performance-based incentives.
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The top searched job categories for Lead Generator jobs in Massachusetts are:

Lead Generator jobs near you
Infographic showing various Lead Generator job openings in Massachusetts as of August 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $50,432 per year, or $24.2 per hour.

Retail Store Lead Generator

ARS

Bellingham, MA • On-site

$25 - $35/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

ARS-Rescue Rooter

Pay: $20-$22 per hour + UNCAPPED commission
Typical Earnings: $25 – $35 per hour with incentives
Schedule: We offer flexible hours; weekend availability required.
Location: Bellingham, MA
Part-time and full-time opportunities available

American Residential Services (ARS) is the nation’s largest provider of residential HVAC, plumbing, and electrical services, with more than 7,000 professionals and over 45 years of experience helping homeowners improve comfort, efficiency, and reliability in their homes.

We are hiring Retail Sales Associates to work inside national home improvement retail stores promoting HVAC services, system tune-ups, system replacements, and indoor air quality solutions. This is a great opportunity for individuals who enjoy speaking with people and want to earn hourly pay plus commission while introducing homeowners to professional HVAC services and consultations. 

What We Offer:

  • Weekly pay via direct deposit
  • Uncapped Commission paid on top of hourly rate
  • Paid training
  • Career path into HVAC Sales Advisor roles
  • Flexible part-time and full-time schedules

Full-time employees also receive:

  • Insurance available after 31 days
  • Low-cost medical (as low as $5/week)
  • Dental, vision, HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance

As an In-Store Sales Representative and Lead Generator, you will engage with retail shoppers and introduce them to ARS heating and air conditioning services.  This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services.

  • Act as a retail Brand-Ambassador, representing ARS with professionalism and enthusiasm.
  • Serve as a Promotions Specialist explaining service options, system upgrades, and comfort improvements
  • Function as a Lead-Generator and Appointment Setter, scheduling inhome consultation and tune ups with service technicians and comfort advisors
  • Note:  this role is not door-to-door, does not canvass, and does not function as a canvasser

What You Need
  • Positive and energetic personality with strong people skills
  • Comfortable approaching and speaking with customers in a retail environment, acting as a product-consultant and support lead-generation efforts
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.

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