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Lead Generator Jobs in Massachusetts (NOW HIRING)

ARS

In-Store Sales Lead Generator

Bellingham, MA · On-site

$25 - $35/hr

Company-paid life insurance As an In-Store Sales Representative / Lead Generator , you will: * Engage with customers in a retail store environment. * Approach shoppers and start friendly ...

Marvin

Brand Ambassador - Lead Generator

Sharon, MA · On-site

$20 - $35/hr

Join a team where outgoing people thrive, hard work is rewarded, and every conversation can lead to additional earnings. Marvin is an equal opportunity employer: Marvin is committed to creating an ...

FM Generator, Inc.

Generator Technician

Canton, MA · On-site

FM Generator is looking for a full-time clean, organized Emergency Generator Technician in Boston or Middlesex county. This position requires an individual who can think on their own and is good with ...

New

D2B Groups

Generator Field Technician

Wareham, MA · On-site

As a Generator Shop Technician, you will be responsible for performing maintenance and repairs on generators in our shop. Working with a variety of generator models and sizes, you will ensure their ...

D2B Groups

Generator Field Technician

Wareham, MA · On-site

As a Generator Shop Technician, you will be responsible for performing maintenance and repairs on generators in our shop. Working with a variety of generator models and sizes, you will ensure their ...

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Lead Generator information

See Massachusetts salary details

$10

$24

$55

How much do lead generator jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for lead generator in Massachusetts is $24.25, according to ZipRecruiter salary data. Most workers in this role earn between $16.78 and $27.02 per hour, depending on experience, location, and employer.

What is a lead generator?

Lead generators are professionals who identify and cultivate potential customers for a business’s products or services. They use various strategies—such as cold calling, emailing, social media outreach, and networking—to find individuals or organizations that might be interested in what the company offers. The goal of a lead generator is to create a pipeline of qualified leads for the sales team, helping to increase sales opportunities and drive business growth. Often, they work closely with marketing and sales departments to ensure leads are properly nurtured and handed off.

What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.

What are the key skills and qualifications needed to thrive as a lead generator, and why are they important?

To thrive as a Lead Generator, you need strong communication skills, persuasive abilities, and a foundational understanding of sales or marketing principles, often supported by relevant experience or coursework. Familiarity with customer relationship management (CRM) systems, email marketing tools, and lead tracking software is typically required. Persistence, active listening, and resilience are standout soft skills for engaging potential clients and overcoming objections. These skills and qualities are crucial for consistently identifying and qualifying high-potential leads, driving sales growth, and supporting the business development pipeline.

What are some common challenges lead generators face when qualifying prospects, and how can they be effectively addressed?

Lead Generators often encounter challenges such as reaching decision-makers, dealing with incomplete or outdated contact information, and distinguishing between genuinely interested prospects and those unlikely to convert. These obstacles can be addressed by utilizing up-to-date CRM tools, conducting thorough research before outreach, and developing strong questioning and active listening skills during initial conversations. Collaboration with the sales and marketing teams also helps refine targeting criteria and improve lead quality over time.

What is the difference between Lead Generator vs Sales Representative?

AspectLead GeneratorSales Representative
Primary RoleIdentify and generate potential leads for sales teamsEngage with prospects, present products, and close sales
Required SkillsCommunication, research, lead qualificationCommunication, negotiation, product knowledge
Work EnvironmentMarketing or sales support teams, often in office or remoteDirect customer interaction, in-office or field sales
Common CertificationsNone typically required, but marketing or sales certifications can helpSales certifications or product training often preferred

While both roles are vital in the sales process, a Lead Generator focuses on sourcing potential clients, whereas a Sales Representative actively engages with prospects to convert leads into customers. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

How do I become a lead generator?

To become a lead generator, you typically need strong communication and sales skills, experience with customer relationship management (CRM) tools, and an understanding of marketing strategies. Many roles require a high school diploma or equivalent, with some employers preferring candidates with sales or marketing certifications. Gaining experience through internships or entry-level sales positions can also help build relevant skills for this role.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for a business, often requiring skills in communication, research, and the use of tools like CRM software. It can offer opportunities for advancement and income growth, especially with experience and performance-based incentives.
More about Lead Generator jobs

What are popular job titles related to Lead Generator jobs in Massachusetts?

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What job categories do people searching Lead Generator jobs in Massachusetts look for?

The top searched job categories for Lead Generator jobs in Massachusetts are:

Lead Generator jobs near you
Infographic showing various Lead Generator job openings in Massachusetts as of August 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $50,432 per year, or $24.2 per hour.

Lead Generator

Flagship Facility Services, Inc.

Somerville, MA • On-site

Other

Posted yesterday

New

Flagship Facility Services rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

62nd of 260 rated facilities management

Job description

Are you ready to drive sales growth and make a real impact? As a Lead Generator, you'll be the spark that ignites new business opportunities for Flagship! Your mission? To connect with potential clients through phone, email, and social media, introducing them to our exceptional services and setting the stage for our sales team’s success.


You will generate new service opportunities for multiple service divisions of Flagship through outbound prospecting, market research, and relationship development. This role is responsible for identifying facility maintenance or lab services needs, qualifying opportunities, and scheduling site visits or service evaluations with Flagship’s operations leaders.


This role will report to our Somerville, MA office 4 days per week.


Essential Functions

  • Outbound Outreach: Initiate contact with prospects via cold calling, emailing, and social media to generate interest. Maintain assigned activity quota.
  • Lead Qualification: Identify potential customers, pinpoint key decision makers, and assess their needs to determine if they fit the company’s target profile. Identify those potential customers based on requirements from the divisions you are supporting.
  • Introduce Flagship’s service capabilities
  • Scheduling: Coordinate meetings or consultations between prospects and our sales and operations managers.
  • Database Management: Maintain accurate records of all conversations, appointments, and follow-ups within the CRM software.
  • RFP and Bid Monitoring: Daily monitoring of Public and private sector RFP pages such as City/County Procurement portals or property management company bids to document where sales opportunities exist.
  • Follow-Up: Follow up with potential clients to confirm appointments, reschedule, or re-engage cold leads.


Knowledge and Skills

  • Communication Skills: Strong verbal and written communication, including active listening, building rapport, and explaining product benefits.
  • Resilience & Positivity: Ability to handle rejection professionally and maintain a positive attitude to meet daily/weekly targets.
  • Organization: Excellent time management to juggle multiple tasks, follow-ups, and calendars.
  • Technical Proficiency: Familiarity with CRM software (e.g., Salesforce, HubSpot) and scheduling tools.
  • Experience: Previous experience in customer service, telemarketing, or sales-related roles is often preferred but not always required.
  • Strong computer skills in Word, Outlook, and internet browsing.
  • REASONING ABILITY: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Excellent time-management and general organization skills.


Education and Work Experience

  • HS Diploma or GED equivalent required
  • 6 or more months professional experience in a communication role that involved speaking with business contacts over a telephone.


Common Performance Metrics

  • Number of calls/emails made daily.
  • Number of appointments booked per week.
  • Number of appointments that actually take place (held rate).


Join us in a dynamic and energetic workplace where your contributions are valued, and your growth is encouraged. If you're ready to jumpstart your career in sales, we want to hear from you!


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