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Lead Generation Jobs in Massachusetts (NOW HIRING)

Home Instead

Lead Generation Specialist

Boxford, MA · On-site

Lead Generation Specialist Help More Families Find the Care They Need Some people sell products. You'll help families find peace of mind. We're a growing home care company looking for a Lead ...

Window Depot Of South Boston

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Sales Lead Generation Specialist

Milford, MA · On-site

$30 - $35/hr

WE'RE HIRING -- LEAD GENERATION SPECIALIST! Do you have a great personality, love talking to people, and want an opportunity to make money while building a career in sales? Window Depot of South ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

This leader owns the full-funnel journey infrastructure at Zelis: top-of-funnel awareness and lead generation, mid-funnel nurture and qualification, and bottom-of-funnel conversion and pipeline ...

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Lead Generation information

See Massachusetts salary details

$10

$24

$55

How much do lead generation jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for lead generation in Massachusetts is $24.25, according to ZipRecruiter salary data. Most workers in this role earn between $16.78 and $27.02 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in Massachusetts?

The most popular types of Lead Generation jobs in Massachusetts are:

What are popular job titles related to Lead Generation jobs in Massachusetts?

For Lead Generation jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Massachusetts look for?

The top searched job categories for Lead Generation jobs in Massachusetts are:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Massachusetts as of August 2026, with employment types broken down into 70% Full Time, 21% Part Time, 2% Temporary, and 7% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $50,432 per year, or $24.2 per hour.

Lead Generation Specialist

Home Instead

Boxford, MA • On-site

Full-time

Re-posted 19 days ago

Home Instead rating

5.5

Company rating: 5.5 out of 10

Based on 394 frontline employees who took The Breakroom Quiz

159th of 247 rated social care providers

Job description

Lead Generation Specialist
Help More Families Find the Care They Need
Some people sell products.
You'll help families find peace of mind.
We're a growing home care company looking for a Lead Generation Specialist who knows how to start conversations, build relationships, and connect the right people with the support they need.
What You'll Do
  • Identify and develop referral sources in the community
  • Build relationships with healthcare professionals, senior living communities, social workers, and local organizations
  • Generate qualified leads that become long-term clients
  • Generate qualified leads that become long-term employees
  • Attend networking events and community outreach activities
  • Follow up consistently and professionally
  • Track activities and opportunities in our CRM

What Makes You a Great Fit
  • You can comfortably walk into a room full of strangers and leave with new connections
  • You enjoy talking to people and genuinely listening to their needs
  • You're organized, self-motivated, and results-driven
  • Experience in healthcare, home care, senior services, sales, marketing, or business development is a plus
  • You understand that trust is earned-not sold

A Typical Day Might Include:
Meeting with a hospital discharge planner in the morning, attending a job fair or networking with a senior center director at lunch, following up with referral partners in the afternoon, and ending the day knowing you've helped a family take the first step toward getting the care they need.
Success Looks Like:
More conversations.
More relationships.
More referrals.
More families receiving exceptional care.
If you're the kind of person who sees opportunity in every conversation and believes that helping people and achieving goals can go hand-in-hand, we'd love to meet you.
Apply today and help us connect more families with the care they deserve.
Position Information
Title:Lead Generation SpecialistID:3414Job Location:Boxford, MA
Please note that this is the job board for the franchise office located at 256 Georgetown Rd, Unit 6, Boxford, MA 01921. Each Home Instead franchise is independently owned and operated. To find a franchise near you, please visit the Careers page.
For job related questions please call the franchise office at 978-725-5995.

What Home Instead employees say

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About Home Instead

Sourced by ZipRecruiter

Home Instead is the world’s largest home care franchise network and the flagship home care brand of Honor. Together, Honor and the Home Instead network delivers better jobs for Care Professionals, better home care for aging adults, and entirely new offerings to support the aging journey. With over two decades of experience caring for seniors and their families, the Home Instead network has developed unique tools and ways of working that create meaningful impact. - Personalized Care Plans - Extensive Care Pro Training - Innovative Technology - Relationship Building

Industry

Health care and social assistance, individual, family and community social assistance, fitness and sports centers and home health care services

Company size

201 - 500 Employees

Headquarters location

Omaha, NE, US

Social media

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