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Lead Generation Jobs in Portland, OR (NOW HIRING)

Wolfers Inc

Lead Generation Manager

Wilsonville, OR · On-site

Holding the lead generation team accountable to goals. * Assembly of trade shows, road show and Lead Generation events. * Assist as needed with customer escalations. * Timecard approval and ...

Fisher Commercial Management

Marketing Lead

Portland, OR · On-site

$65K - $85K/yr

Monitor key performance indicators (KPIs), lead generation, conversion rates, engagement and return on marketing investment * Partner with internal teams to develop compelling marketing content ...

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All JobsLead Generation JobsLead Generation Jobs in Portland, OR

Lead Generation information

See Portland, OR salary details

$9

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$53

How much do lead generation jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for lead generation in Portland, OR is $23.54, according to ZipRecruiter salary data. Most workers in this role earn between $16.30 and $26.25 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in Portland, OR?

The most popular types of Lead Generation jobs in Portland, OR are:

What are popular job titles related to Lead Generation jobs in Portland, OR?

For Lead Generation jobs in Portland, OR, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Portland, OR look for?

The top searched job categories for Lead Generation jobs in Portland, OR are:

What cities near Portland, OR are hiring for Lead Generation jobs?

Cities near Portland, OR with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Portland, OR as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $48,972 per year, or $23.5 per hour.

Lead Generation Manager

Wolfers Inc

Wilsonville, OR • On-site

Full-time

Re-posted 4 days ago

Job description

"Second to none...since 1901!"
Who we are: We keep growing because we only hire the best-and our customers love us for it. We've served the Portland metro area for 125 years, and we take pride in doing things the right way. People join us for a job but they stay because they find a career, growth, and a team that actually has each other's back.
What We Do: We deliver peak performance for our customers' HVAC, plumbing, and electrical systems-and we do it with integrity, craftsmanship, and service. We are already the largest and most respected residential sales and HVAC installation company in the Portland Metro area, so you aren't being asked to build the machine, just continue to supercharge it with lead generation!
What you will do:
  • Execute approved strategies and plans that will result in team and individual goal attainment.
  • Effective coordination of multiple Lead Generators.
  • Professionally answering customer questions in a polite, friendly manner.
  • Know how to establish customer rapport to ensure the highest level of customer satisfaction.
  • Facilitate onboarding, and ongoing training to all Lead Generation staff.
  • Holding the lead generation team accountable to goals.
  • Assembly of trade shows, road show and Lead Generation events.
  • Assist as needed with customer escalations.
  • Timecard approval and reconciliation vacation requests.
  • Assist and support recruitment and retention efforts.
  • Have regular one: one communication with Lead Generation group members.
  • Provide updates and reporting to direct management as requested.
  • Maintain a good relationship with vendors and contractors.
  • Communicate promotional information to internal staff and external customers.

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