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Lead Generation Jobs in Tennessee (NOW HIRING)

MarketSource, Inc

Lead Generator Rep

Hendersonville, TN · On-site

High School Diploma or GED required 2 years minimum lead generation, or retail sales experience 2 years minimum experience in successful support roles Must be available to work primarily on weekends.

MarketSource, Inc

Lead Generator Rep

Brentwood, TN

High School Diploma or GED required 2 years minimum lead generation, or retail sales experience 2 years minimum experience in successful support roles Must be available to work primarily on weekends.

MarketSource, Inc

Lead Generator Rep

Nashville, TN · On-site

High School Diploma or GED required 2 years minimum lead generation, or retail sales experience 2 years minimum experience in successful support roles Must be available to work primarily on weekends.

ARS-Rescue Rooter

Retail Appointment Generator

Lebanon, TN · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Appointment Generator

Lebanon, TN · On-site

$18 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Appointment Generator

Lebanon, TN

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Appointment Generator

Dickson, TN · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Appointment Generator

Dickson, TN

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Appointment Generator

Dickson, TN · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

Upswing

Contract Sales Representative (Lead Generation & Demo Scheduling) Location: U.S.-based (Remote) Contract Type: 1099 Contractor Duration: 6-8 week trial with potential transition to part-time or ...

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Showing results 21-40

All JobsLead Generation JobsLead Generation Jobs in Tennessee

Lead Generation information

See Tennessee salary details

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How much do lead generation jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for lead generation in Tennessee is $20.15, according to ZipRecruiter salary data. Most workers in this role earn between $13.94 and $22.45 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.
What are the most commonly searched types of Lead Generation jobs in Tennessee? The most popular types of Lead Generation jobs in Tennessee are:
What are popular job titles related to Lead Generation jobs in Tennessee? For Lead Generation jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Lead Generation jobs in Tennessee look for? The top searched job categories for Lead Generation jobs in Tennessee are:
What cities in Tennessee are hiring for Lead Generation jobs? Cities in Tennessee with the most Lead Generation job openings:
Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Tennessee as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $41,912 per year, or $20.1 per hour.

Senior Demand Generation Specialist

EBSCO Information Services

Knoxville, TN

$74K - $92K/yr

Full-time

Re-posted 9 days ago

Job description

Bailey International is a forward-thinking company dedicated to excellence in Sales Operations and Supply Chain management. We specialize in engineering, manufacturing, and sourcing hydraulic and electronic control solutions that drive key industries like agriculture, construction, and transportation. With a steadfast focus on quality, innovation, and customer success, we take pride in being a trusted partner in motion control solutions. Whether on the shop floor or in the boardroom, our culture is built on integrity, collaboration, and a commitment to continuous improvement.

Job Summary

The Senior Demand Generation Specialist is responsible for developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, accelerate sales opportunities, and support revenue growth across Bailey International's marketing channels. This role uses data, customer insights, and cross-functional collaboration to improve campaign performance, strengthen customer engagement, and support the full buyer journey from awareness through conversion. 

Job Responsibilities
  • Executes integrated demand generation campaigns across email, paid search, social media, display advertising, webinars, content marketing, and other digital channels
  • Develops and optimizes lead nurturing campaigns that move prospects through the buyer journey
  • Supports account-based marketing (ABM) initiatives targeting strategic customer and prospect accounts
  • Partners with Product Management on product launches and go-to-market campaigns
  • Understands complex products and services, identifies critical features and benefits, and continuously identifies opportunities to improve lead generation and conversion performance
  • Works closely with the Marketing Operations Coordinator to oversee automated marketing workflows, customer segmentation, lead scoring, and life-cycle campaigns, as well as to oversee marketing campaign results reporting and KPI dashboards
  • Manages paid search and paid social campaigns, as well as SEO/GEO initiatives and website landing page conversion optimization, working with vendor agencies as needed
  • Analyzes campaign data and provides recommendations for continuous optimization around campaign messaging, landing pages, and digital advertising copy
  • Supports development of sales enablement materials that help accelerate opportunities, as well as supports trade shows, customer events, webinars, and product launches, as needed
  • Coordinates campaign assets with the Visual Content Specialist, product managers, and external vendors
  • Effectively communicates with and presents to senior leadership and key project stakeholders
Job Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent combination of education and relevant experience may be considered
  • At least five years of experience in a demand generation, digital marketing, marketing automation, or a related B2B marketing role
  • Experience executing multi-channel marketing campaigns
  • Experience using marketing automation and CRM platforms (HubSpot preferred)
  • French language proficiency preferred based on customer, product, or market support needs.
  • Industrial, manufacturing, or technical marketing experience is preferred
Essential Job Function
  • Develop and execute integrated demand generation campaigns.
  • Manage lead nurturing, segmentation, and marketing automation workflows.
  • Analyze campaign performance and recommend optimizations.
  • Collaborate with Sales, Product Management, eCommerce, and external vendors.
  • Support product launches, webinars, events, trade shows, and sales enablement.
  • Strong analytical, communication, project management, and presentation skills.
  • Ability to translate complex technical products into customer-focused messaging.
  • Ability to manage multiple campaigns and priorities in a fast-paced environment.

Physical/Work Environment Requirements

  • Sits in an office environment and/ or in front of a computer for long periods of time with or without reasonable accommodations
  • Ability to travel up to 15-20% of the time for meetings, trade shows, or other business needs with or without reasonable accommodations
  • Occasional evening/weekend work based on business needs
  • Hybrid role based within Knoxville-area radius (1 hour/50 mile)

At Bailey International, we prioritize culture and seek candidates who embody our core values: Passion, Teamwork, Creativity, and Delivery. The ideal candidate brings a positive attitude, thrives in a collaborative environment, communicates proactively, and demonstrates curiosity, innovation, and adaptability. As a company rooted in continuous improvement, we encourage all employees to contribute creatively, while fostering both personal and team growth. We are committed to building an inclusive workplace where everyone feels valued and respected. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local laws. If this resonates with you, we'd love to hear from you.

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