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Junior Quant Researcher Jobs in Indiana (NOW HIRING)

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Senior Marketing Data Specialist

Fort Wayne, IN • On-site


Parkview Health
Hospitals • 10K+ employees

7.2

Company rating: 7.2 out of 10

Based on 280 frontline employees who took The Breakroom Quiz

345th of 895 rated healthcare providers

People enjoy working here

Good employer

Recommended by students


Full-time

Re-posted 10 days ago


Job description

Summary
Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance.
Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes.
Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.
Education
Bachelor's degree in statistics, mathematics, economics, education, social sciences, or related fields. Master's degree preferred.
Experience
Must have 7 years of experience in marketing data analytics with healthcare experience preferred. Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred.
Other Qualifications
Requires strong problem-solving skills, a strategic mindset, and the ability to translate complex data into actionable business insights. Must be able to lead activities and collaborate effectively with other marketing/communications leaders. Ability to create, restructure, and manage large datasets, files, and systems.

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About Parkview Health

Sourced by ZipRecruiter

Parkview Health, headquartered in Fort Wayne, IN, US, operates within the healthcare industry providing a wide range of medical services and community wellness programs. These include primary care, specialty health services, emergency care, rehabilitation, and home health services among others. The non-profit health system was founded in 1878 and continues to serve its surrounding communities with a dedication to quality health and wellness.

Industry

Hospitals

Company size

10,000+ Employees

Headquarters location

Fort Wayne, IN, US

Year founded

1995


What Parkview Health employees say

Pay

Benefits

Hours and flexibility

Workplace

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