To thrive as an intern in programmatic advertising, you need a foundational understanding of digital marketing concepts, data analysis, and a relevant academic background, such as marketing, advertising, or communications. Familiarity with platforms like Google Ads, DSPs (Demand-Side Platforms), and analytics tools such as Google Analytics is often expected. Strong attention to detail, curiosity, and effective communication skills help interns collaborate and quickly adapt to evolving campaign needs. These skills and qualities are crucial for ensuring campaigns are optimized, data-driven, and aligned with client objectives in a rapidly changing digital landscape.